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Shiny Object Syndrome:
Which Social Media Tools Are Most
 Effective For Your Organization?




  Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
“We need a
Foursquare strategy!”
                                                    “We need to
                                                   be on Twitter!”

      “Why don’t we
      have a blog?!”
                                                          What about
                                                           Zombies!


         Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
Free

Social Media                                             Easy

                                                         Nirvana



        Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
Questions to Ask:
•   Who are we trying to connect with?
•   What goal are we trying to accomplish?
•   What will we ask our members to do?
•   Does this new tool meet the need?

         (Or, does some other tool work better?)




              Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
P.O.S.T.
• PEOPLE – Who are you targeting online?

• OBJECTIVES – What defines success?

• STRATEGY – What is your plan?

• TECHNOLOGY – What tools will you use to implement the
  strategy?

                                                                           Forrester Research


              Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
Don’t Forget!



                     Social Media


        Social Media is not always the answer.

         Sometimes the best solution is to improve
            your website or your use of email.

          Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
Case Study:
    2012 REALTOR Rally




Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
Results
•   15,500 participated in the Virtual Rally
•   Members participated from every state
•   Only 10% were from the local area
•   30% of participants had not participated in a political event before
•   2,160 Tweets using #realtorrally
•   2,960 Tweets to Senate
•   2,470 Facebook posts
•   26 pins on Pinterest




                 Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
Case Study:
Disruptive Women in Heath Care




  Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
Argyle Social




          Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
Argyle Social




          Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
Case Study:
           Health In Place




Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
Select an
 appropriate            Experiment                  Grow it or
social media             and learn                  abandon it
    Tool




     Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net

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Kevin Reid - Shiny Object Syndrome: Which Social Media Tools Are Most Effective for Your Organization

  • 1. Shiny Object Syndrome: Which Social Media Tools Are Most Effective For Your Organization? Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
  • 2. Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
  • 3. Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
  • 4. “We need a Foursquare strategy!” “We need to be on Twitter!” “Why don’t we have a blog?!” What about Zombies! Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
  • 5. Free Social Media Easy Nirvana Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
  • 6. Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
  • 7. Questions to Ask: • Who are we trying to connect with? • What goal are we trying to accomplish? • What will we ask our members to do? • Does this new tool meet the need? (Or, does some other tool work better?) Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
  • 8. P.O.S.T. • PEOPLE – Who are you targeting online? • OBJECTIVES – What defines success? • STRATEGY – What is your plan? • TECHNOLOGY – What tools will you use to implement the strategy? Forrester Research Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
  • 9. Don’t Forget! Social Media Social Media is not always the answer. Sometimes the best solution is to improve your website or your use of email. Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
  • 10. Case Study: 2012 REALTOR Rally Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
  • 11. Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
  • 12. Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
  • 13. Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
  • 14. Results • 15,500 participated in the Virtual Rally • Members participated from every state • Only 10% were from the local area • 30% of participants had not participated in a political event before • 2,160 Tweets using #realtorrally • 2,960 Tweets to Senate • 2,470 Facebook posts • 26 pins on Pinterest Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
  • 15. Case Study: Disruptive Women in Heath Care Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
  • 16. Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
  • 17. Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
  • 18. Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
  • 19. Argyle Social Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
  • 20. Argyle Social Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
  • 21. Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
  • 22. Case Study: Health In Place Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
  • 23. Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
  • 24. Select an appropriate Experiment Grow it or social media and learn abandon it Tool Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net