Leverage Your Influencers to Drive Social Media Engagement
Kevin Reid - Shiny Object Syndrome: Which Social Media Tools Are Most Effective for Your Organization
1. Shiny Object Syndrome:
Which Social Media Tools Are Most
Effective For Your Organization?
Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
4. “We need a
Foursquare strategy!”
“We need to
be on Twitter!”
“Why don’t we
have a blog?!”
What about
Zombies!
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5. Free
Social Media Easy
Nirvana
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7. Questions to Ask:
• Who are we trying to connect with?
• What goal are we trying to accomplish?
• What will we ask our members to do?
• Does this new tool meet the need?
(Or, does some other tool work better?)
Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
8. P.O.S.T.
• PEOPLE – Who are you targeting online?
• OBJECTIVES – What defines success?
• STRATEGY – What is your plan?
• TECHNOLOGY – What tools will you use to implement the
strategy?
Forrester Research
Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
9. Don’t Forget!
Social Media
Social Media is not always the answer.
Sometimes the best solution is to improve
your website or your use of email.
Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
10. Case Study:
2012 REALTOR Rally
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14. Results
• 15,500 participated in the Virtual Rally
• Members participated from every state
• Only 10% were from the local area
• 30% of participants had not participated in a political event before
• 2,160 Tweets using #realtorrally
• 2,960 Tweets to Senate
• 2,470 Facebook posts
• 26 pins on Pinterest
Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net