Michael Hoffman - Create a Story (and Tell it Too)
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Michael Hoffman - Create a Story (and Tell it Too)
- 1. Create a Story (and Tell it Too) The Intersection of Online Video and Nonprofit Social Media Michael Hoffman See3 Communications E. michael@see3.com P. 773-784-7333 1
- 2. Who Am I? • Former senior nonprofit fundraiser and political consultant • Online marketing and communications specialist • Founded See3 Communications to merge video and the web for richer donor engagement experiences 2
- 3. See3 Communications • Full service online marketing agency for nonprofits & causes • New media to activate people and advance social causes • Focus on video as a way to push compelling stories and create impact 3
- 4. See3 Core Services video web design + development online engagement 4
- 5. DoGooder Nonprofit Video Awards 5
- 6. The Daily DoGooder 6
- 7. Why Video MATTERS… 7
- 8. Why Video Matters Online Video Up Across Every Metric of Usage In December 2010 ComScore reported that 85% of US internet users watched online video, 88.6 million people watched online video on an average single day, up 32% from December 2009 (ComScore, February 2011) Video Is Growing Cisco predicts that 90% of the web’s data will be video within four years (ComScore Video Metrix) 8
- 9. YouTube: Why Video Matters Every Single Minute 48 hours of video are uploaded to YouTube Every Single Day YouTube receives over 3 billion views and users spend about 3 billion hours on the site each month The Average User Spends between 15 and 25 minutes every day on the site 9
- 10. KONY 2012 10
- 11. What the F*@ K is Storytelling? 11
- 12. When storytelling starts to mean everything it begins to mean nothing + = 12
- 13. FINDING YOUR STORY: Look around • What makes you lean forward? 13
- 14. MAKING YOUR STORY WORK WHAT ARE YOU SAYING? A clear message – you know exactly what you’re trying to say to them. You are saying it in the clearest way possible WHO ARE YOU TRYING TO REACH? Clear understanding of who you’re trying to reach – your audience is specific, there’s no such thing as a general public WHAT DO YOU WANT THEM TO DO? A clear call to action – you know exactly what you want them to do 14
- 15. 3 Tips 15
- 16. keep it SIMPLE 16
- 17. UNICEF TAP PROJECT HTTP://Y OUTU.BE/CVR0487RLT8 17
- 18. 18
- 19. CHARITY WATER “THANK YOU” CAMPAIGN HTTP://WWW.YOUTUBE.COM/CHARITYWATERTHANKS 19
- 20. Oh no?! Hahaha! MAKE ‘EM LAUGH. MAKE ‘EM CRY. 20
- 21. WINNIPEG HUMANE SOCIETY 21
- 22. Tactics & Tools 22
- 23. Make Your Fans the Storytellers 23
- 24. Broadcast 24
- 25. Broadcast 25
- 26. OneLoad by TubeMogul 26
- 27. YouTube TrueView • New video platform that integrates YouTube advertising with Google AdWords • Currently in beta • Incredible opportunity for NPOs to leverage the scale of Google/YouTube • Great niche targeting • Scalable costs • Pay as you go 27
- 28. FOR MORE INFO: EMAIL: MICHAEL@ SEE3.COM WWW.SEE3.COM 28
Notas del editor
- Storytelling can be anything— It is an overused term right now
- In fact More video content is is uploaded to Youtube in a 60 day period than the three major U.S. television networks created in 60 years. Each minute 48 hours of video are uploaded and each day the site receives about 3 billion views globally.
- Storytelling can be anything— It is an overused term right now
- The best stories make complex ideas to simple. If possible keep your story to one message, idea, theme; viewer often miss the point you really want too make if you present them with too many secondary messages
- Video works most effectively when it creates a sense of identification between the viewer and the people in the story. People connect to people. As a result, be careful not to make your story about ideas, programs or policies, but the people who personify them.
- Feelings make people act. Avoid policy talk and intellectualized language.
- Viddy is like the Instgram of Video. It let ’s your staff and followers make and share video from virutally anywhere. Social sharing with Viddy, as you'd expect, is also very user-friendly. You can quickly share your advocates' videos on your organization's Facebook, Twitter, Pinterest, or Google+ page
- Use Facebook to push video to your followers.
- The YouTube Nonprofit Program offers free live streaming to members