Social networks provide nonprofit communicators with a powerful tool to distribute their most impactful content: video. This session will highlight strategies and tactics for using social channels to maximize the power of your videos, boost viewership, and drive interaction.

1. Social Media Video SOCIAL MEDIA VIDEO Smart distribution of video at the intersection of storytelling and social networks Nasser Asif See3 Communications 1

3. Manages social media campaigns and other outreach for See3’s clients across the nonprofit spectrum

4. Former account supervisor and new media planner at Starcom Worldwide for brands including U.S. Cellular and Procter & Gamble

5. Expertise in using new media to active nonprofit donors and constituents

6. See3’s Director of Marketing , Outreach and Engagement

7. Building campaigns that use new media to activate donors and constituents

8. Former media strategist for P&G brands at Starcom Worldwide2

9. See3 uses new media to activate people and advance social causes. We craft online strategies and campaigns aimed to meet your organization's most important goals: fundraising, advocacy, awareness, recruitment. We believe online media and interactivity deepen relationships and make a difference for your issue. 3

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12. More than 24 hours of video is uploaded to YouTube every single minute

13. There are as many people over 55 watching video on YouTube as there are under 18.

14. Cisco predicts that 90% of the web’s data will be video within four years5

15. Why Video Matters Online Video Up Across Every Metric of Usage In December 2010 ComScore reported that 85% of US internet users watched online video, 88.6 million people watched online video on an average single day, up 32% from December 2009 (ComScore, February 2011) Video Is Growing Cisco predicts that 90% of the web’s data will be video within four years (ComScore Video Metrix) 6

16. YouTube: Why Video Matters #3 Site in the World Bigger than Yahoo!, Blogger, Baidu, and Wikipedia Source: Alexa #2 US Search Engine Outside of Google, more people search on YouTube each day than Yahoo! or MSN Wide Demographic Appeal Even gender breakdown with every age group represented in audience Source: Quantcast June 2010 – July 1011 7

17. YouTube: Why Video Matters Every Single Minute 48 hours of video are uploaded to YouTube Every Single Day YouTube receives over 3 billion views and users spend about 3 billion hours on the site each month The Average User Spends between 15 and 25 minutes every day on the site 8

20. Integrating video into the online social experience will drive interaction and conversion 9

21. Video as a Social Media Tool Video is for Storytelling On social channels, your video will communicate your story and break down complex subjects more effectively than any other media – ask yourself: can I really do justice to my narrative with tweet text? Make Video the Center of Your Campaigns Position and explain your social media campaigns through video Set the Quota & Plan Your Content Make video a percentage of the media mix when you’re developing your content & conversation calendar 10

22. Make Your Social Channels Video Hubs Feature Your Video as Evergreen Content on Your Channels Globally - Facebook is one of the top 4 sites for unique video views. Users are there to watch. Give them the video they want! Use 3rd Party Applications to Deliver Video from YouTube Integrate hosted video from your YouTube channel via free apps like Involver Make Socnets a Testing Channel Get feedback on your videos with your own audience 11

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25. Free clickable annotations that link outside of YouTube

26. Extra upload space

27. Google “checkout” fundraising widget13

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31. Livestream: supports both Facebook and Twitter

32. Both are free but ad supported16

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35. video once and send it out to all the major video websites

36. TubeMogul’s OneLoad system is free and simple to use

37. In the long run, it will save you hours of work and multiply your reach immensely18

39. (1 time only) create accounts on all of the video websites that TubeMogul feeds to – save your account login info on a spreadsheet

40. Access OneLoad and enter the account logins/passwords for the sites you want to send your videos to. For those that require site tokens, just click the links and follow the prompts

41. Tag your videos starting with the most important tags first

42. NOTE: Each video website allows a different number of tags

43. Upload your first video and send it out! 19

44. Share with Influencers Partner with Bloggers Share your video with bloggers as a dedicated part of your content strategy Schedule Alerts to Promote New Videos Publicize your new content to your partners Don’t Forget Traditional Channels Email and other cornerstone channels should be employed in tandem with social media distribution 20

45. 21 Thank You! For More Info Contact See3 Nasser@see3.net Facebook.com/See3Communications YouTube.com/See3 Twitter.com/See3 (@see3)