Ritu Sharma - Using Twitter for Social Change
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Ritu Sharma - Using Twitter for Social Change
- 1. Using Twitter for Social Change RituSharma @ritusharma1 #sm4np
- 2. Today’s Agenda •UPDATE THIS COPY!!! •XXX •YYY •ZZZ
- 3. Twitter is a tool connecting people and is used around the world to affect positive change Do you think Twitter can help us change the world for the better?
- 4. 14 Principles of Using Twitter to Change Our World 1. Identify and follow who you want to reach & influence
- 5. 2. Create your “voice” & be authentic & show personality!
- 6. 3. Maintain continuity in your Causes’ look & feel
- 7. 4. Share stories & engage. Don’t just talk at people Photo credit: ForYourEmergence.com (sorry for the alteration)
- 8. 5. Listen. Your audience may telling you what they want
- 9. 6. Plan! Organize your posts for consistency & continuity Link content to an Editorial Calendar Use a tool likeHootSuiteto schedule tweets Thanks to Beth Kanter for the Editorial Calendar
- 10. 7. Create ambassadors – Educate them to engage wisely
- 11. 8. Create a campaign with fundraising messages – distribute to supporters $20 buys a tarp, 10 cents per person a day provides high quality nails & hammer for nutritional supplements to earthquake, an at-risk child in America hurricane & flood response Proceeds from the sale of Open Our Eyes: Seeing the Invisible People of Homelessness benefits Invisible People
- 12. 9. Make it easy to donate
- 13. 10. Create hashtags that are relevant, popular, easy to understand, and short!
- 14. Measurement: Track your hashtags to determine what gains traction
- 15. 11. Integrate other communications channels – Facebook, YouTube, website, email
- 16. 12. Thank people & recognize people by retweeting what’s relevant to your cause
- 17. 13. Share your progress, goals, and where donations go
- 18. 14. Recognize opportunities to spontaneously fundraise or draw attention to your cause
- 19. Summary of 14 Principles 1. Identify and follow those 5. Listen. Your audience may you want to reach be tellingyou what they &influence want 2. Create your “voice” 6. Plan! Organize posts for & be sure to show consistency personality! & continuity 3. Maintain continuity in your 7. Create ambassadors – Causes’ look and feel educate them to engage wisely 4. Share stories &Engage. Don’t just 8. Create a campaign with Talk at People fundraising messages & Distribute Them
- 20. Summary of 14 Principles 9. Make it easy to 12. Thank&recognize donate people by retweeting what’s relevant to 10. Create a hashtag your cause that are relevant, popular, easy to 13. Share your understand & progress, goals and short where theRs. go 11. Integrate other 14. Recognize communications opportunities to channels – Facebook, spontaneously YouTube, website, fundraise or draw email attention to your cause
- 21. Thanks to the phenomenal causes around the world that powered this presentation
- 22. Let’s stay in touch. Tweet me! @RituSharma1 Ritu@SM4NP.org
Notas del editor
- Twitter is unifying people that would otherwise no know of one another and giving people the opportunity to learn more about issues that matter to them. Today, we’ll take a look at how the principles Twitter to earn support.Let’s take a trip around the world!
- Use listsABLA – created lists and follows lists relevant to their missionJanessa is a changemaker creating & following lists specific to her personal objectives & workMideast Youth follows people specific to their mission
- RecognizeGive creditRetweetEstablish dialogueIntroduceFollow FridayDirect message
- People are motivated by success.Blackbaud data: http://www.netwitsthinktank.com/wp-content/uploads/2011/05/INFOGRAPHIC.png