You dream of a strong, vibrant community and have a sense of how to make it real. But how can you rally the funds you need to connect your vision to action? Join the former Craigslist Foundation E.D. and Editor of Nonprofit Management 101: A Complete and Practical Guide for Leaders and Professionals, as he shares practical, tactical solutions from his new book that can and will help you get dollars in the door. Darian will provide concrete tips and tools for individual giving, foundation grants, corporate sponsorship, earned income, and online and peer-to-peer campaigns, plus point you in the right direction for more information.

1. Top Ten
Fundraising Tips
May 9, 2012
Darian Rodriguez Heyman

2. Nonprofits101.org

3. A Note on
Tin Cup Fundraising

4. Tip 1: Stage a Thank-a-Thon

5. Tip 2: Never Submit
a Cold Grant

6. Tip 2: Never Submit
a Cold Grant
• Warm it Up:
–Secure an Invitation
–The Pasta Test
• Programs & Positioning
–Deadline & Dollar Amount
–Jedi Mind Trick

7. Tip 3: Make Specific,
Direct Asks

8. Tip 4: Map Donations
to Impact

9. Tip 5: Make Your
Donation Button Shine

10. Tip 5: Make Your
Donation Button Shine

11. Tip 6: Create and Tap
Your Social Network

12. Tip 6: Create and Tap
Your Social Network
• Ask Questions
• Time of Day
• 50/50 Rule

13. Tip 7: Corporate Partnerships
• “Checkbook Philanthropy is Dead”
– (Newsweek 2000)

14. Tip 7: Corporate Partnerships

15. Tip 7: Corporate Partnerships

16. Tip 7: Corporate Partnerships

17. Tip 8: Apply for a Google Grant

18. Tip 9: Use the 2:1 Ratio for
Fundraising Events

19. Tip 10: Understand the
Social Capital Market
• Stay on Target
• Impact Investing is Different
• 20-50% vs. 3-5% Raising $$$
• The Good New Boys Network
• SEA, SoCap, SVN,
Investors Circle

20. We’re All in This Together
darian@SM4NP.org
Twitter: @dheyman