Caryn Stein, VP of Communications & Content, Network for Good Twitter Handles: @Caryn74 Social media presents new and exciting opportunities for nonprofits to advance their missions, raise much-needed funds, and mobilize huge bases of support, but how exactly can nonprofit leaders harness its potential? Join us for an interactive look

1. Social Media for Nonprofits: DC
July 14, 2014
Social Media Strategy
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Why do people share cause info?
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Source: Waggener Edstrom

5. 55% who engaged with
causes via social media have
been inspired to take further
action.
Source: Waggener Edstrom
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What do they do next?
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Source: Waggener Edstrom

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Source: Network for Good Digital Giving Index
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Peer-to-peer
giving grew
55% from 2012
to 2013.

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What’s your social
media strategy?

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Yes, You Need a Strategy
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• Define your policy and process.
• Set clear goals and targets.
• Track and measure your progress.
• Integrate social into your
communications/marketing plans.
• Be true to your brand.
• Make it personal and interactive.

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What makes something more sharable?
Source: Business Insider
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Tap into visual power.
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vs.
Source: Prevent Child Abuse Indiana

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Show your progress and proof.
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Remember: People give to people.
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Share, Listen, Repeat.
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Source: Ronald McDonald House Charities

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Final piece of advice…

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If you have a baby giraffe, you win.
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Source: Sanctuary One

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Questions?
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caryn.stein@networkforgood.com | on Twitter: @caryn74
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