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Social Media with a Punch!
1.
Social Media with
A Punch! Recruit, Engage & Activate Nonprofit Resource Center October 3, 2012
2.
12 Cities. 14
Events. 4 Countries. 5,000 Nonprofits.
3.
4.
5.
6.
Create an Integrated
Marketing Plan • Objectives • Audiences
7.
Create an Integrated
Marketing Plan • Strategies • Tactics • Timelines • Budgets
8.
Create an Integrated
Marketing Plan • Social Media: Facebook, Twitter, FourSquare, Blog
9.
Create an Integrated
Marketing Plan • Email/Newsletters • Search Engine Optimization
10.
Create an Integrated
Marketing Plan • Public Relations • Direct Mail • Partners • Events • Phone
11.
Create an Integrated
Marketing Plan • Forecast Time, Money, & People • Allocate Responsibilities
12.
Create an Editorial Calendar
13.
Create an Editorial
Calendar • By Date & Time • Focus/Content • Media (Photos, Video) • Author • Platform
14.
Use Scheduling Tools
15.
16.
RECRUIT: Identify
Your Audience • History & Experience • Facebook Insights • Google Analytics • RowFeeder.com/reports
17.
RECRUIT: Facebook • Invite People • Post
Photos & Videos • Create Events • Facebook Ads
18.
RECRUIT: Twitter • Low Hanging
Fruit • Post Regularly • RT Often & Liberally • Following Others • Create a Hashtag • Participate In #ff
19.
20.
ENGAGE: Best Practices
21.
ENGAGE: Ask Questions
22.
ENGAGE: Timing is
Everything • Morning: 8 – 9AM • Lunch: 12 – 1PM • End of Day: 4:30 – 6PM • Night: 9:30 – 11PM
23.
ENGAGE: Become a Curator
24.
ENGAGE: Recognize & Respond
25.
ENGAGE: Tie In Live
Events
26.
ENGAGE Across
Platforms • Facebook: Tagging, Polls • Twitter: Links, DMs, @s • Google+: Hangouts • FourSquare: Claim Your Site, Check Ins, Badges
27.
28.
ACTIVATE: Create Superfans
29.
ACTIVATE:
Identify Key Influencers & Donors • Rowfeeder • Facebook Fan Page Analytics Report • Twitter Follower Analytics Report
30.
ACTIVATE:
Identify Key Influencers & Donors • Engage & Interact With your Top 10%
31.
ACTIVATE:
Identify Key Influencers & Donors • Celebrate Key Allies: Donors, Volunteers, & Milestones • Myriad Blogs & Posts
32.
ACTIVATE:
Identify Key Influencers & Donors • Engage Key Allies in Personal Asks • Contests Work Well
33.
ACTIVATE: ShareThis Widgets
34.
ACTIVATE: Committees & Captains • Goals • Training • Materials
35.
ACTIVATE:
Public Relations • Media Relations • Blogger Outreach
36.
ACTIVATE: Facilitate Storytelling
37.
CASE STUDIES
38.
Greater Boston –
PiP 2009 Popular Vote Winner: Paragon Carousel (1928)
39.
RESOURCE
REVIEW • www.facebook.com/nonprofits • www.google.com/nonprofits • www.bethkanter.org • www.nten.org
40.
RESOURCE
REVIEW • www.socialbrite.org • www.MediaBistro.com • www.SocialFresh.com
41.
Thank You! Ritu@SM4NP.org @RituSharma1