Michael Stephenson of Big Red Rooster presented to the Social Media Club of Columbus on January 15, 2013 about the Top Trends to Watch in 2013.

1. Social Media Club Columbus
Top Trends to Watch in 2013
January 15, 2013

2. MULTIDIMENSIONAL
BRAND EXPERIENCE
COMPANY.
Social Media Club Columbus | January 15, 2013 Follow Us: @Stephenson207 | @BRRooster

3. #WTFisOmniChannel?
Social Media Club Columbus | January 15, 2013 Follow Us: @Stephenson207 | @BRRooster

4. OMNI-CHANNEL,
LIKE HIPSTER,
IS OFTEN USED
ARBITRARILY.
Social Media Club Columbus | January 15, 2013 Follow Us: @Stephenson207 | @BRRooster

5. CHANNEL
IS OLD-SCHOOL.
TOUCHPOINT
IS NEW-SCHOOL.
Social Media Club Columbus | January 15, 2013 Follow Us: @Stephenson207 | @BRRooster

6. OM•NI-CHAN•NEL (N).
THE EXECUTION OF A SEAMLESS AND
CONSISTENT SHOPPING EXPERIENCE
STRATEGY ACROSS RELEVANT TOUCHPOINTS.
Social Media Club Columbus | January 15, 2013 Follow Us: @Stephenson207 | @BRRooster

7. A PRESENCE
ALONE DOESN’T
SATISFY NEEDS.
Social Media Club Columbus | January 15, 2013 Follow Us: @Stephenson207 | @BRRooster

8. #ExperiencePrinciples
Social Media Club Columbus | January 15, 2013 Follow Us: @Stephenson207 | @BRRooster

9. INSPIRATIONAL
MOMENTS ARE
UBIQUITOUS.
CAPITALIZE
ON THEM.
Social Media Club Columbus | January 15, 2013 Follow Us: @Stephenson207 | @BRRooster

10. CHALLENGE AND
REWARD IS FUN.
USE GAMIFICATION.
Social Media Club Columbus | January 15, 2013 Follow Us: @Stephenson207 | @BRRooster

11. USABLE IS KEY.
KEEP IT SIMPLE,
STUPID.
Social Media Club Columbus | January 15, 2013 Follow Us: @Stephenson207 | @BRRooster

12. CONTEXT
IS KING.
BE ACCESSIBLE.
Social Media Club Columbus | January 15, 2013 Follow Us: @Stephenson207 | @BRRooster

13. PREDICTIVE
INTELLIGENCE
IS ACCEPTED.
UTILIZE PAST
BEHAVIOR.
Social Media Club Columbus | January 15, 2013 Follow Us: @Stephenson207 | @BRRooster

14. ALL SENSES DESIRE
STIMULATION.
AMPLIFY THE
EXPERIENTIAL.
Social Media Club Columbus | January 15, 2013 Follow Us: @Stephenson207 | @BRRooster

15. THE JOURNEY IS
CONTINUOUS.
ALLOW THEM TO
PICK UP WHERE
THEY LEFT OFF.
Social Media Club Columbus | January 15, 2013 Follow Us: @Stephenson207 | @BRRooster

16. LIVES ARE
AUTOMATED.
ENABLE A
REPEATABLE
PROCESS.
Social Media Club Columbus | January 15, 2013 Follow Us: @Stephenson207 | @BRRooster

17. MAKE IT
INFORMATIONAL.
IT’S EXPECTED.
Social Media Club Columbus | January 15, 2013 Follow Us: @Stephenson207 | @BRRooster

18. LIVES ARE LIVED OUT LOUD.
CREATE SHAREABLE
MOMENTS.
Social Media Club Columbus | January 15, 2013 Follow Us: @Stephenson207 | @BRRooster

19. INSPIRATIONAL.
FUN.
USABLE.
ACCESSIBLE.
PREDICTIVE. Principles
Experience
EXPERIMENTAL.
CONTINUOUS.
REPEATABLE.
INFORMATIONAL.
SHAREABLE.
Social Media Club Columbus | January 15, 2013 Follow Us: @Stephenson207 | @BRRooster

20. #Implications
Social Media Club Columbus | January 15, 2013 Follow Us: @Stephenson207 | @BRRooster

21. A ROLE REVERSAL FOR
MANUFACTURERS
AND RETAILERS.
Social Media Club Columbus | January 15, 2013 Follow Us: @Stephenson207 | @BRRooster

22. RE-ORGANIZATION
TO REDUCE CHANNEL
CONFLICT.
Social Media Club Columbus | January 15, 2013 Follow Us: @Stephenson207 | @BRRooster

23. BETTER UNDERSTANDING
OF LIFETIME VALUE.
Social Media Club Columbus | January 15, 2013 Follow Us: @Stephenson207 | @BRRooster

24. #ThankYou
For questions, please contact:
Michael Stephenson / @stephenson207
Director, Experience Strategy
614-255-0200 tel
614-255-0135 direct
mstephenson@bigredrooster.com
BIG RED ROOSTER / @BRRooster
121 Thurman Avenue
Columbus, OH 43206
www.bigredrooster.com
Social Media Club Columbus | January 15, 2013 Follow Us: @Stephenson207 | @BRRooster