The document is a presentation about web metrics and Google Analytics given by Mitchell Hislop. It introduces web metrics as being more than just hit counters and provides valuable data. It explains that web metrics can help with decisions, proof, and hopefully not ego. The presentation demonstrates how to use Google Analytics, what some of the key metrics mean like visits and pageviews, and how to integrate it with WordPress. It encourages attending the next session on advanced metrics and playing around with Google Analytics.

1. HITS: AN INTRO TO
WEB METRICS
Mitchell Hislop – SMCpros -
WordCampMPLS

2. Who is this guy?

3. Mitchell
Hislop

5. http://mitchellhislop.co
m

7. (Sorry…Blame Lessig)
Wait, who are you?

8. Mitchell Hislop
 Developer
 Consultant
 Technoluster
 Journalist
 Speaker
 Student

9. That’s like a hit-counter, right?
What are web metrics?

10. Web Metrics 101
 Much more than a hit counter
 Data
 Valuable Data

11. Why use metrics?

12. Why???
 Decisions
 Remember “Valuable Data”?
 Proof
 Subset of decisions
 Ego
 Hopefully nothing to do with decisions

13. The top hit on Google for “Analytics”
Google Analytics

14. Other Analytics
 Woopra
 ReInvigorate
 Lijit
 Built-in WP stats

15. Why WordPress?
Why Google Analytics?

16. DEMO TIME!!!
Where’s the popcorn?

17. What did we learn?
 How Google Analytics works
 What (most of) the numbers mean
 Visits
 Visitors
 Pageviews
 How to integrate it into WP

18. What Next?
 Go to my next session “Beyond Hits”
 Seriously, I designed them to go in order
 Conversion University
 Google Analytics IQ test
 Individual Qualification
 Play with it!
 Poking around
 Challenges

19. QUESTIONS?
Lean on me, when you’re not strong, and cant
read the data…

20. Want to be pen pals?
 @mitchellhislop
 Mitchellhislop.com
 MSPWPUG
 Tech Table
 hi@mitchellhislop.com