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practices Whitepapers | Small Business Resource magazine is the most complete
guide to starting and expanding your business. You’ll
SMEBS-B2B Blog find information on Local Regulations, Government Loans,
September 22nd, 2011 Training and Assistance, and Business Advocacy.
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Whitepapers
For B2B marketers interested in the potential and pitfalls of
Want to know the correlation between marketing automation
social media for business, here’s a collection of the best B2B
and better click-through rates? Curious about how processes
social media strategy advice, tactics, case studies, metrics and
like automated lead nurturing and lead scoring increase
more from around the web.
qualified lead flow? Download this report for a behind
We’ll update this page frequently so make sure to bookmark the scenes look at how marketers are driving results with
it! automation.
Eloqua SVP of Customer Strategy & Success, Paul Teshima
discusses the top three trends in this new report.
2011 Online Marketing Blueprints
Download the Free eBook HERE! A Multimedia Guide to Growing Your
Business Online
This ebook is for business owner or marketer challenged with
doing more with less time and resources.This ebookincludes
how-to videos, external resources, and instructional text on:
• How to establish a keyword strategy
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• Tips for leveraging social media to promote content
online
• Search engine optimization (SEO) basics
• Tips for converting website visitors into leads
Persuasion Architecture®: A Strategy to MAP the Selling
• Email marketing best practices Process to the Buying Process
• Important website metrics to track and free tools to help Instead of focusing on beating the industry’s unimpressive 2%
conversion rate, why not explore why your site drives 98% of
your visitors away? This white paper overviews Persuasion
Whitepapers To Help SMEs Architecture®, a system to map your online selling process to
Improve Your Online Marketing your audience’s buying process.
Guides to help you improve the return you receive from
your marketing efforts. These whitepapers cover topics
ranging from simple how-to’s and tips to in-depth analysis
of interactive marketing trends and techniques. We are
constantly adding new whitepapers so check back often The Guide to Web Analytics: How to Understand and Use Your
White Paper Summary: Web Trends to Maximize Results
Enquiro Survey Reveals How Business to Business (B2B) We all agree that web analytics are key to increasing profits
Purchasers Buy online, but finding and interpreting the right metrics isn’t easy.
The objective of the survey, conducted with over 1000 B2B Our Guide helps you isolate Key Performance Indicators and
buyers, was to discover how people research B2B buying use them to make profitable adjustments to your website and
decisions online and how this varies by role within a company marketing.
and by purchase phase.This 52 page report, sponsored
by MarketingSherpa and ZoomInfo, is available as a free
download. It provides valuable information on how to market
to B2B companies and the individuals who work for them
2003/2004 Online Retail Study for Customer Focused
Excellence
FutureNow conducted a study of hundreds of leading online
The LEADing Edge: Increasing Qualified Leads Online retail sites, analyzing the availability of 69 factors that show
Current research indicates decision-makers turn to a lead- a focus on good customer experience. The results prove that
generation site as a source of information 51 percent of the there’s much to learn, and lots of money being left on the table.
time; this is over twice as often as they turn to television,
radio, magazines and newspapers for the same information.
This whitepaper will provide with a leading edge and provide
you with an overview of why careful attention to this piece of
the marketing-sales mix can make a huge difference.
10 Minute Guide to Testing with Google Website Optimizer
Google changed the website optimization game by offering
a free testing platform that’s actually easy to set up and
use. FutureNow, a Google Website Optimizer Authorized
Grabbing Market Share: Marketing in a Recession Consultant, takes you through the basics of getting simple tests
Recession is an opportunity to gain market share. Make your up and running, and the all-important “what to test?”
marketing budget work smarter to deliver more sales, instead
of simply working harder.
Increasing Conversion 1 Step at a Time
An in-depth look at how to systematically increase your
website’s conversion rate. Online shoppers are still people,
10 Tips to Start Optimizing your Site
looking to be sold in a “human” way, and this white paper
Rome wasn’t built in a day, and your site won’t be optimized
shows how to appeal to emotions online.
that fast either. But that’s no reason to sit idle – the sooner
you get started with our 10 Tips, the sooner you’ll start to enjoy In the grim economic news of trade deficits and recession,
increased ROI. stories of American businesses that successfully sell innovative
energy-saving and cost-..
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Resource of the Week: Learning SEO From presents a valuable opportunity for an emerging social
assistance industry.
The Experts eBook
• Where Do Google Doodles Come From?
Use SEO to drive more visitors to For a long time, all Google Doodles were created by
your site! a former intern and current employee named Dennis
Hwang. The process has since been taken to a whole new
Download this free eBook for tutorials level.
on keyword research, on-page SEO, • International Beer Day: 8 Social Websites for Brew
link-building and tips for ongoing SEO Lovers
improvement! We’ve decided to celebrate International Beer Day by
compiling the best sites and online resources for brew
lovers.
For more social media news and resources,
For more tech news and resources,
For more social media news and resources,
Share SMEBS blog
Tech & Mobile
125 NEW SOCIAL MEDIA Business & Marketing
RESOURCES YOU MAY HAVE
MISSED • 8 Tips for Health Care & Pharmaceutical Companies on
Facebook
By blog.com on September 22nd, 2011
The pharmaceutical industry has faced challenges in the
world of social media. Here are 8 tips for your pharma
• Okay, now that we’ve gotten your attention, tune in for
company to better utilize Facebook.
the latest in social media obervations, startup tips and
geeky gadgetry galore. Pack your brain with fascinating • 9 Startups Aiming To Make Fashion Better for the Planet
facts about the history of mobile phones. Satisfy your [VIDEOS]
curiosity by discovering where those darn-cute Google A digital platform is challenging tech-minded innovators
Doodles come from. And tap into the best LinkedIn apps to fix the fashion industry.
for sales teams. It’s your world — we just write for it. • Flash Sales: How One Entrepreneur Bootstrapped a
Burgeoning Fashion Empire
Jason Ross put his passion to the test by starting
• 5 Big Mistakes To Avoid in Your QR Code Marketing JackThreads, a private sale site for men’s fashion.
Campaign Recently acquired by Thrillist, JackThreads now has 1.1
QR codes can be a powerful marketing tool, but you million subscribers.
might be surprised how simple mistakes can derail a • 5 Tips for Converting Trial Users Into Paying Customers
well-meaning campaign. Converting users from free trial testers to paid
• 10 Fascinating Facts About Mobile Phones subscribers is the key for most SaaS companies, but it’s
Chances are you don’t leave home without your mobile not always clear how to bridge that gap. Here are five tips
phone, but how much do you actually know about and best practices.
our portable telephonic devices and their fascinating • Why Evernote Bet the Company on Mobile & Social
history? Media
• The 20 Most-Shared Video Ads of the Month Three years and 11 million users in, Evernote is the
The most-shared video ads for July, as rated by the archetype of a flourishing modern day startup. Here,
Mashable Global Ads chart. the man who started it sheds light on how the company
began and where it’s headed.
• Sharepocalypse Now: Why Social Media Overload Means
New Opportunities for Startups • How Blurb Tapped Into the Burgeoning Self-Publishing
Social media overload may be hindering our Industry
communication and productivity, but the problem
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For the last six years, Blurb CEO Eileen Gittins has Ever since its launch on June 28, the tech community has
made it her mission to help anyone and everyone been rushing to join Google+. And Mashable staffers are
become a published author. She shared her journey and no exception.
challenges. • How Journalists Are Using Facebook to Share the News
• HOW TO: Personalize Your Marketing With Social Data Here are some tips for journos looking to maximize
Social data is a huge boon to online marketers, but can engagement on their Facebook Journalist Pages.
you effectively use it without coming across as creepy? • Why Every College Should Start Crowdsourcing
Here’s our guide. Crowdsourcing is a perfect solution for university to
engage their diverse student bodies and get effective,
• Google+: The Complete Guide creative solutions. Here’s why.
This guide has everything you’ll ever want to know about • 7 Things Facebook Should Do To Increase Security
Google+. Updated regularly. [OPINION]
• 20+ Great Geeky Posters For Your Office [PICS] Many Facebook users lack knowledge and experience
We’ve got a great selection of posters from classic Apple about how to protect themselves in the social networking
advertising to Android illustrations via some rather environment. Online privacy expert Eugene Kapersky
innovative typographical creations for you to peruse. makes seven recommendations to Mark Zuckerberg.
• HOW TO: Do a Clean Install of OS X Lion • Music Subscription Faceoff: How Does Spotify Measure
Want to install Lion on a completely clean slate? Follow Up? [INFOGRAPHIC]
our easy guide for creating a bootable DVD or USB Spotify, Rdio, MOG, Rhapsody, Slacker, Grooveshark
thumb drive. — the list of available music subscription services is
growing. Which should you choose? Our infographic will
• The Interconnected World of Tech Companies help you sort out the details.
[INFOGRAPHIC]
The “tech world” is really more of a “tech family.” How • 15+ Upcoming Social Media & Tech Events
is Microsoft related to Apple? How is PayPal related to Looking for a tech or social media event in your area?
Google? This infographic exposes the family tree. Check out Mashable’s events guide.
• 8 Crucial Elements of Startup Success • 5 Social Good Websites Aimed at Youth
To give yourself a leg up on the startup competition, What if that stereotypically self-absorbed, trite teen you
we’ve compiled a list of tips that may help your business see on Facebook has an altruistic side? Here are five sites
make it to the next level. where youngsters are making a difference online.
For more social media news and resources,
Social Media
Tech & Mobile
• 19 Essential Google+ Resources
Loving Google+ so far? Looking to get more out of your • 15 Rad Retro Office Accessories [PICS]
Plus experience? You’ll want to bookmark this pack of From gadgets with old school looks to accessories
tools, reviews and tips. with some ace retro design, our collection encompasses
• Top 10 Twitter Trends This Week [CHART] lighting, decor, tools and more.
Wondering which topics had Twitter abuzz this past • The Rise of Mobile In-App Ads [INFOGRAPHIC]
week? Check out the full list of top trends. If mobile apps are all the rage, then mobile in-app ads
• Reaching 200 Million Accounts: Twitter’s Explosive are causing rage.
Growth [INFOGRAPHIC] • Apple Product Design: 35 Years of Consumer Electronics
The 200 millionth Tweep has signed up for a Twitter [INFOGRAPHIC]
account, and this infographic traces the history of When it comes to industrial design, few consumer
the microblogging platform leading up to that mind- electronics or computer makers have the legacy or
boggling number. influence of Apple. Here’s a look back at the history of its
• 5 Ways Journalists Are Using Google+ aesthetic.
Here are a few ways we’ve seen media professionals using • What Happens When Your Phone Is Lost Or Stolen
the platform and what that might mean for the future of [INFOGRAPHIC]
Google+ in journalism. f you’ve ever lost a phone or had your mobile device
• HOW TO: Make RSS Feeds for Google+ Profiles stolen, you probably have a better understanding than
Want to view Google+ updates in your RSS feed? Here’s most of the costs and vulnerabilities involved.
how. • 4 Ways In-App Purchasing Will Change Mobile
• HOW TO: Add Mashable Staff to Your Circles on Google For many mobile developers and users, in-app purchases
+ are going to change the way they do business. We
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highlighted some of those changes and offer up some can also be an excellent, super-portable addition to the
examples already in the marketplace. workplace.
• How 3 Cities Are Crowdsourcing For Community • HOW TO: Get Started Marketing on YouTube [VIDEOS]
Revitalization Marketing on YouTube can be highly effective but also
Cities are beginning to benefit from crowdsourcing difficult to kick off. This post gathers some helpful expert
methods to gather input from residents and apply the tips to get you started.
information they receive to make tangible improvements • Why Valuations Are Getting Too High for Seed Stage
to communities and neighborhoods. Investors [OPINION]
• 5 Current Trends Shaping the Television Industry The landscape of startup investing has changed a lot over
How is digital’s infiltration of the mainstream affecting the past decade and seed stage valuations are up. For
the television industry? Our analysis of a recent report angel investors, they’re starting to get too high.
sheds some light on how TV is changing. • 4 Reasons Why Contests Should Be Part of Your
• 10 Reasons Why City Governments Should Embrace Marketing Strategy
Hackathons Contests are certainly not the answer to every marketing
New York City is hosting its first hackathon. How and challenge, but they should be part of every social media
why is the city using social media and technology to marketer’s toolkit.
improve the way it does government? • 5 Innovative Food Truck Social Media Marketing
• HOW TO: Integrate Google+ Into Your WordPress Site Campaigns
Google+ is all the rage, how can you incorporate the new Food trucks are becoming increasingly smart with their
social network into your WordPress site? Here we show social media marketing, running campaigns to support
you how. particular efforts, deals or events.
• Amazon.com Facts: 10 Things You Didn’t Know About • How the Digital World Is Changing the Way Agencies Do
the Web Retailer Business
It may account for around a third of all U.S. ecommerce As technology and client expectations continue to
sales, boast over 33,000 employees around the world and advance, agencies — PR, marketing, media and
own such big names as the IMDB, Zappos.com and Woot, advertising — will continue to evolve. But how? We spoke
but how much do you know about Amazon.com? to three experts.
• Small Business Podcasting: 7 Tips to Grow Your Listener
For more business news and resources
Base
Podcasting is an easy, inexpensive way to reach your
Business & Marketing customers and build a platform. Here are seven
podcasting tips to get started.
• 5 Tips for Group Deals Success • 6 Smart Steps to Mastering Engagement with Your
Given the mixed results of group deals, it is critical that Target Audiences [SPONSORED]
entrepreneurs do their homework before signing up to We’ve pulled together some of the industry’s wisest
make sure they’re positioned for success. voices to serve as your consultants will provide advice
that’s certain to help you in your communication efforts
• Tips For Negotiating Employee Equity
Here are four more basic tips for navigating an employee Source Website : MASHABLE
equity agreement.
Share SMEBS blog
• HOW TO: Gamify Your Marketing
he scale of the audience accessible through gaming
is simply staggering. Let’s examine the opportunities
marketers have to gamify experiences.
• HOW TO: Launch a Mobile Campaign for Non-Profits
We’ve rounded up some essential tips for non-profits
hoping to start their own text-based initiatives and start
receiving donations via mobile.
• HOW TO: Self Publish Your Book with Amazon’s
CreateSpace
Self-publishing is poised to be huge. How can you use
Amazon’s CreateSpace platform to get your book out into
the market? Click here to find out.
• 5 Ways to Take Advantage of the iPad for Business
Sure, the iPad is a great way device for viewing videos
and photos, playing games and surfing the web, but it
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• Search Engine Optimization
• Social Media
• Blogging
• Facebook
• Twitter
• 100+ pages of powerful marketing charts and graphs that
no modern marketer should miss!
For B2B marketers interested in the potential and pitfalls
of social media for business, here’s a collection of the
best resources|downloads for SMBs including social media
strategy advice, tactics, case studies, metrics and more from
around the web.
Share SMEBS blog
AWESOME Marketing Data and
Research Slides
By blog.com on September 22nd, 2011
Data is a marketer’s best friend—it empowers your business to
reevaluate strategies and shift resources to effective marketing
channels.
To help you in this planning process, HubSpot has compiled a
brand new collection of 100 Awesome Marketing Stats, Charts
& Graphs based onoriginal research and data from a variety of
sources, including analysis of our 4,500 business customers,
surveys with hundreds of small and medium-sized businesses,
and dozens of top-notch publications like MarketingSherpa,
eMarketer, Pew Research, McKinsey, and more.
Click through the presentation on this page
Marketing Data: 100 AWESOME
Marketing Stats, Charts, &
Graphs
This Marketing Data and Research
presentation includes
• Inbound vs. Outbound Marketing
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publishing
platform
& a suite
of tools
that
help you
build an
audience
reaching
Ultimate list of social media far
beyond
sites for SME’s the walls
By blog.com on September 22nd, 2011 of this
Below is a list of some of the most popular social media sites, site.the
all arranged by category (i.e., bookmarking, blogging, news, Custom Yes 1+ No A weblog
etc.). Besides the obvious factor that these sites allow you to publishing
get involved in their communities, they also allow you to create service
a unique profile which includes your own custom URL, a link that is
(or sometimes links) back to your site and information about easy
you and/or your company. enough
While engaging the features and communities of social media for a
site can be very beneficial to your business, social media beginner
profiles additionally help you to accomplish two things: build and
inbound links to your site and help manage online reputation. advanced
That is the primary focus of the chart below. enough
for an
The Chart Explained expert.
UsernameYes 1 No By asking
• Site – Logo and link to site’s home page
bloggers
• Title – Refers to title that will appear on your profile to write
page. Most often this will be the username you select about a
but at times it can be customized separate from the user particular
name. This can be an important asset when using social subject
media profile pages to manage online reputation for a on 1 day
brand or product name. of the
month,
• Bio – Simply an area in the profile where you can add a a single
brief description about yourself, your company or even voice can
the services you offer. be joined
with
• Links(s) – Most social media sites will allow you to link thousands
back to your site. Some even allow you multiple links to help
as well as the ability to connect to other social media make a
profiles.In this chart, a “1″ means you can link to one difference.
site; a “1+” means you can link to more than one site; and Custom Yes 1+ Yes Get a
finally, the addition of “S” means you can link to other free blog
social media profiles. quick
and
• Followed – Are links followed or nofollowed? A simple easily!
“yes” or “no” will be entered here.
Custom Yes 1+ Yes Community
• Description – Brief description of what social media site site
offers. designed
for
Now with no further ado, I give you The Ultimate Social Media bloggers
Profile Chart. Enjoy! based on
LiveJournal
Blogging
source
Site Title Bio Link(s) Followed Description code.
Custom Yes 1+ Yes A unique Custom Yes 1 Yes Helps
media you build
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and platform
manage delivering
an online exceptional
portfolio reading
website. experiences
UsernameYes 1 No A of
comment magazines,
and books,
moderation catalogs,
tool that reports,
allows and
users to more.
track and Custom Yes 1+ Yes Web site
manage builder
comments that
in one allows
place. choice
None Yes 1,S Yes Poster from of
yourself 100′s of
– Make templates
your (or
interactive design
poster your
easily own);
and share then edit
it with site in
friends. place
UsernameYes 1+ Yes A simple with our
yet very content
customizable management
online toolbar.
diary Custom Yes 1+ Yes The
built on simplest
open web
source creation
software. tool on
Custom Yes 1+ Yes A news the web,
ecosystem Kafafa
bringing gives you
bloggers, everything
citizen you need
journalists to make
and your own
traditional website
media and get it
together. up on the
Internet,
Custom Yes 1, S Yes A
all for
comment
free.
system
that Custom Yes 1, S Yes A
enhances community
and publishing
encourages platform
conversation that since
on 1999
blogs or has been
websites. home to
a wide
UsernameYes 1 Yes A leading
array of
digital
creative
publishing
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individuals for
looking bloggers
to share to end
common writer’s
interests, block and
meet new assists
friends, bloggers
and in writing
express more
themselves. relevant
UsernameYes 1 Yes Provides articles
a means for their
for readers.
users to UsernameYes 1, S Yes A
chronicle tumblelog;
their a super-
days and easy blog
share that can
their do more
experiences than
with as just text
little including
effort as post
possible. links,
Custom Yes 1 Yes Makes it quotes,
easy for videos,
users to audio,
create files,
inspired reviews
content and
by events
providing UsernameYes 1+,S Yes The
a daily popular
prompt (free)
(i.e. a site for
question creating
or single
challenge) webpages
which on your
they interests
answer. and
Users recommendation
can share Even
answers earn
on money
Facebook, for
Twitter charity or
and yourself.
blogs. Custom Yes 1 Yes Makes it
UsernameYes 1 Yes Allows effortless
users to share
to post text,
things photos,
online quotes,
fast using links,
email. music,
Custom Yes 1 No Offers and
timely videos.
topic Custom Yes 1+ Yes Create
suggestions a free
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website surfing
or blog in the web.
minutes Custom Yes 1+ No A free
by using online
a simple reference
drag and management
drop for all
interface. researchers,
Custom Yes 1+ Yes A clinicians
semantic and
personal scientists.
publishing UsernameNo 1+ No Keep,
platform share,
with a and
focus on discover
aesthetics, the best
web of the
standards, Web
and using
usability. Delicious,
Bookmarking the
world’s
Site Title Bio Link(s) Followed Description
leading
Custom Yes 1 Yes A service
social
for
bookmarking
engaging
service.
in
Custom Yes 1,S No A
conversation
about powerful
news, research
thoughts tool
and ideas and a
knowledge-
that
people sharing
share. community.
UsernameYes 1 Yes Aggregate
UsernameNo 1+ No Bookmarking
recommendation
services
tags
that
(keywords),
allows
comments
you
or just
instantly
“more
save any
information”
website
which
you find
exists
with one
within
click.
knowledge
UsernameYes 1 No Allows
of the
users to
people
see clips
(the
of text,
folks!)
images
and
or video
connect
about all
it to
sorts of
particular
topics
web
that
pages or
other
topics.
people
find UsernameNo 1 Yes Makes
while it easy
for you
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to write completely
and read free
comments None N0 1+ Yes A free
at any online
web favorites
site on manager
the fly, that
in fact features
without an easy
leaving drag-
the page and-drop
you are interface,
at. so users
UsernameYes 1+ No A can
revolutionary rearrange
Web 2.0 links and
social categories
bookmarking quickly
web and
service easily.
for UsernameYes 1+ Yes A social
collecting, bookmark
storing, manager
sharing that
and allows
distributing you to
web add web
bookmark sites to
UsernameNo 1 Yes A social your
media personal
platform collection
to find of links,
cool categorize
things, those
read a sites with
smart tags and
scoop, share
connect your
with fab collection
ideas, not only
exceptional with
people, your own
useful browsers
information, and
excellent machine,
products, but also
and with
more. other
Custom Yes 1+,S No You can people.
search Custom Yes 1+ No Helps
for the users
best (Stumblers)
websites, discover
save and share
them and great
share websites.
them Custom Yes 1 Yes A social
with bookmarking
others, website
for visual
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contents the best
which of your
allows personal
you to brand
remember and
your online
favorite identity.
images Custom No 1 No A
from all community
over the for
web, and people
share to find
them and share
with professional
everyone. documents.
Business Find free
legal
Site Title Bio Link(s) Followed Description
documents
UsernameYes 1+,S Yes A small
and free
business
business
community
documents.
and
Custom Yes 1+ No A social
social
media business
site network
where founded
small in 1998, a
community
businesses,
entrepreneurs that
and enables
startups people
can to learn,
network
discover,
and
share and
develop
vote for
their
business
business
tips and
with a
news on
“digital
the web.
mindset”
None Yes 1 Yes The
for
smarter
effective
way to
economic
create
growth.
and share
your UsernameYes 1+,S Yes Provides
resume a highly
– quick interactivity
and environment
painless for
resume publishing
management. and
distributing
Custom Yes 1+,S Yes/No Offers
an
profile
organisation’s
pages
public
to put
documents
you in
across
control of
the
training
Internet.
search
UsernameYes 1 Yes A social
engines
media
about
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site that celebrity
allows styles.
you to Custom Yes 1+,S Yes A
buy and business
sell tasks networking
for $5. site that
Custom Yes 1 No Brings allows
customers great free
and promotion
company for user’s
employees websites
together and to
to make networking
things for social
better for business
everyone profiles.
buy UsernameYes 1 Yes A social
providing media
great site for
answers Ryz
and ideas brand of
that can products.
come Custom Yes 1 No Offers
from on-
anywhere. demand
Custom Yes 1 Yes A person- business
to-person to
micro- business
lending contact
website, information
empowering for sales
individuals people,
to lend marketers,
directly and
to unique recruiters.
entrepreneurs UsernameYes 1 Yes Enables
around collaboration
the globe. and
Custom Yes 1+ No A networking
networking between
tool that entrepreneurs
helps you globally.
discover UsernameYes 1 No Share
inside investing
connections. ideas
UsernameNo 1 Yes The UK’s and learn
first from real
social professionals
fashion None No 1 Yes A career
website. quiz
Shop on resource
our High for
Street for people
the latest looking
clothing to figure
items out the
and perfect
steal the career
hottest path|
find jobs|
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and learn financial
about decisions.
careers Custom No 1+,S No Provides
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and tests. Search
UsernameYes 1+ No A place homes
where for sale;
users can home
explore prices;
great home
product values;
recommendations, recently
get sold
personalized homes;
shopping mortgage
suggestions rates;
and rave and
about more.
products Community
they like.
Site Title Bio Link(s) Followed Description
UsernameYes 1 Yes A social
UsernameNo 1+ Yes A
media
community
site for
for
financial
creative
news,
professionals
ideas and
that
tips.
provides
Custom Yes 1+,S No Where an
business effortless
information, way for
communications anyone
and to build,
connections manageand
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enhance portfolios.
your
UsernameYes 1 No A one
business
stop
life.
shop for
Custom Yes 1+ Yes A free
how-to,
multimedia
informational
online
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educational
that sets
content.
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from the
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UsernameNo 1 Yes The in the
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community articles,
shares videos,
tips and presentations,
advice to audio
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