In our TED-style best practices, leading digital strategists from companies such as DELL, Vodafone, the UK Army and HRS will provide you with insightful first-hand information about where companies stand today and their current social media strategies.

1. How Vodafone integrates
Social CRM data
to gain Social Insights
for Cross and Up-Selling

3. We need to know our customers –
again and better

4. Data is the new oil

5. How did we do it?

6. Our Solution: Social CRM

11. 5 of top ten pages are ProSieben TV shows

12. Mobile network affinity

13. Facebook fans vs. Average Customers
Over 200% higher
average revenue per user
200% higher voice usage
177% higher data usage
Social media users
are twice as often contract customers
The average customer lifetime is
more than 50% higher
13

14. Our Learnings

15. Much deeper customer insights
1 that enrich imperfect crm data
Better targetting opportunities,
2 lower wasted coverage
Qualitative and quantitative evidence:
3 Facebook fans are highly valueable

16. Reach will still increase
Location based and mobile data
More preferences due to
verb driven communication