Social Media Monitoring: Challenges & Key Insights Effective Monitoring Can Deliver at SMWF
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Marketwire + Sysmomos presentation on Social Media Monitoring at SMWF Europe, 2011. (http://www.socialmedia-forum.com/europe/)
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Social Media Monitoring: Challenges & Key Insights Effective Monitoring Can Deliver at SMWF
- 1. Social Media Monitoring: Challenges & Key Insights Effective Monitoring Can Deliver
- 2. The Challenges • Billions of conversations • Unstructured & dispersed data • Multiple languages • High signal-to-noise ratio and SPAM • Choose how and who to interact with • What and how to contribute
- 3. The Opportunities • Real-time response/engagement • Lead generation • Influencer identification • Customer service • Feedback/customer insight • Public relations • Sentiment analysis • Activity audit/ROI measurement • Competitive/industry insight • Crisis management
- 5. Where is content on your brand being created and who is consuming it? Site Vertical Geography
- 7. Source Verticals 60 50 40 Compaq Presario 30 HP Envy MacBook Pro 20 Dell Inspiron 10 0 Blogs Forums News Twitter
- 8. Share of Twitter Referrals BP Tweets Containing Links Of the top 10 links referenced by Twitter users YouTube mentioning the BP crisis, 6% 15% Wordpress one-third linked to social 10% facebook media websites such as 7% blogs, videos and social 12% CNN media group efforts. Reuters.com 8% 6% Huffington CNN was referenced the Post 9% BBC most with 17% of all links 17% 10% analyzed, with YouTube a close second.
- 9. What are people REALLY saying about your brand?
- 10. Product Feedback 10-inch latitude hybrid 4% 3% 4% intel keyboard 15% 5% swivel 7% atom 11% n550 8% screen dual 9% 8% processor premium batteries 9% 8% 9%
- 14. Crisis Management Get early notifications with alerts. Track the discussions and sentiment in real-time across sources, geographies and demographics.
- 15. Understanding issues BEFORE they become mainstream news stories
- 21. Sentiment Analysis Sustained post-crisis conversations yields a positive skew
- 22. How big is BIG?
- 24. Benchmarking
- 25. Who Do I Talk To?
- 26. • Inlink count • Diggs • Delicious bookmarks • Posting frequency • Number of comments • Retweets • Followers Authority • Reach • Number of tweets • RSS feed circulation • Fanpage activity
- 27. Start with your top fans and followers
- 29. Thank you. Questions, comments and inquiries: jcann@sysomos.com blog.sysomos.com blog.marketwire.com sysomos.markewire.com marketwire.com/engage