Social Media Week Lagos is open and collaborative. Each year we host hundreds of events thanks to our amazing event partners. Thanks for your interest in becoming an Event Partner for Social Media Week Lagos. This document should serve as a guide to help you plan the ultimate SMWLagos event.

1. SOCIAL MEDIA WEEK LAGOS 2014
!
EVENT PARTNER DECK
FEBRUARY 17-21, 2014
EVENT SUBMISSION OPENS
EVENT SUBMISSION DEADLINE
“Social Media Week does not disappoint. It is a real-world manifestation
of some of the best that new technology has to offer - ideas, strategies
and insights shared by the people who are shaping the future.”
Ellen McGirt. Senior Writer, Fast Company Magazine
PRESENTED BY:
Oct 10
Dec 6

2. ABOUT
SOCIAL MEDIA WEEK IS
A LEADING NEWS AND
PUBLISHING SITE AND
WORLDWIDE EVENT
THAT TAKES PLACE IN
26+ CITIES EACH YEAR.
MISSION & GLOBAL REACH
GLASGOW
VANCOUVER
LONDON
PARIS
TORONTO
SAN FRANCISCO
CHICAGO
NEW YORK CITY
COPENHAGEN
HAMBURG
BERLIN
TORINO
MILAN
SHANGHAI
MIAMI
MUMBAI
MEXICO CITY
The mission is to capture,
curate and share the most
meaningful ideas, trends,
and best practices with
regard to social media’s
impact on business, society
& culture.
GLOBAL
PERSPECTIVES.
CAPTURED LOCALLY.
Social Media Week Lagos
participants represent a
diverse group of learners
and creators. With attendees
from across Africa and
around the world, SMW
Lagos explores a wide range
of topics including
education, entertainment,
banking and politics.
TOKYO
WASHINGTON DC
LOS ANGELES
FEBRUARY CITIES
LAGOS
BOGOTA
SINGAPORE
SEPTEMBER CITIES
PAST CITIES
SÃO PAULO
SOCIAL MEDIA WEEK GLOBAL REACH
PARTICIPANTS
60K
60K
2,000
EVENTS
500K
SOCIAL
ACTIONS
18,215 HOURS
OF STREAMED VIDEO VIEWED
26
CITIES
4,000
SPEAKERS

3. PRESS
MEDIA MENTIONS & INFLUENCE
Top mentioned sessions
SMW LAGOS 2013 RECEIVED OVER 350 PRESS
MENTIONS GLOBALLY, GENERATING MORE THAN
31 MILLION IMPRESSIONS.
Sources included CNN, The Bill & Melinda Gates
Foundation, Black Enterprise, EBONY, BBC, ARISE, Bella
Naija, The Guardian NG, Channel 0, M-Net, Beat FM, Human
IPO, and more.
T
opics Covered in Press Articles
Ethics & Etiquette & Transparency
Broadband
Fashion
Youth + EDU
Music
Africa
Mobile Future & Opportunity
Banking + Governance
Jobs + Business
2,165
1,194
1,005
951
703
691
632
578
573
528
523
458
413
409
304
256
215
154
HASHTAGS
#NokiaSMWLagos
#smwEtisalat
#SmwGovernance
#smwStanbic
#SMWLagosLive
#SMWGuess
#smwEME
#smwSuperEagles
#SmwChangeMakers
#smwMobileMoney
#smwBankingSocial
#smwDataNG
#smwDiasporaVote
#
Over the course of the
week, more than 117
hashtags were used.
#smwLASG
#smwBIllboard
#smwBorderless
#smwAfricaLeaders
#smwNolly
“For the first time, investors [across Africa] are seen participating massively on
the need to leverage the potential of social media in their business. Now is the
time for people to get in and boost their usage on the Social Media Week
platform.”
Errol Barnett - CNN, Inside Africa

4. AUDIENCE
REGISTRANT STATISTICS FROM 2013
THE SMW AUDIENCE IS MADE UP OF SENIOR
MARKETERS, FOUNDERS & ENTREPRENEURS,
INFLUENCERS & DIGITALLY CONNECTED
CONSUMERS.
CAREER LEVEL
Entry Level Professional (0-2 years)
19.9%
Experienced Professional (3+ years)
33.5%
Management (Below C-Level)
19.2%
Founder & Investor
15%
Executive (C-Level)
7.1%
Student
6.3%
CONNECTING ONLINE
Business represented span most industries and range
from small-medium sized to the world’s largest and most
high profile brands.
11-50
31.40% 20.0%
201
-500
501
-1000
1001
-5000
5001
-10000
10000+
16.4%
6.9%
6.5%
7.3%
3.3%
8.10%
#
I was there!
#
31.6k
31.7M
51200
#
1.5k
Facebook Fans
COMPANY SIZE OF ATTENDEE
1-10
TwitterFollowers
@
Watching Livestream
Social Mentions
Total Impressions
3.6k
1.6k

5. LAGOS IN FOCUS
AFRICA’S LARGEST TECH + NEW MEDIA CONFERENCE
SOCIAL MEDIA WEEK LAGOS IS ONLY IN ITS 2ND
YEAR AND HAS ALREADY CLAIMED IT’S PLACE AS A
PREMIER CITY FOR THE FEBRUARY EVENT.
!
Due to it’s scale and impact, SMW LAGOS is considered the
largest, tech, new media and business conference on the
continent of Africa. It attracts some of the continents most
forward thinkers, press, media and brands, together with a
sophisticated audience of hyper-connected influencers.
FEBRUARY 2013
FEBRUARY 2013
MOST SOCIAL SMW
MOST SOCIAL SMW CITIES CITIES
Paris
21,391
Lagos
Copenhagen
9,529
New York
Milan
31,652 49,862
Washington
DC
21,473
#
8.6K
Hamburg
7,955
Miami
13,711
#
Tokyo
48,419
60K
PARTICIPANTS
!
2013 FACTS & FIGURES
110
EVENTS
280K
SOCIAL
ACTIONS
140 HOURS
OF STREAMED VIDEO
11,890
Singapore
10,871
*These statistics reflect the actual number of people across various platforms using city
hashtags, handles, keywords and/or sharing event information during the period of Feb
17 -21, 2013. The analytic tool was Ubervu and was manually reviewed.
LAGOS
158+
SPEAKERS

6. VISION FOR 2014
SMW LAGOS’S OFFICIAL 2014 THEME IS:
A Connected Africa Is The Future
BOLDER, BIGGER, BETTER, MORE CONNECTED.
55 FOWARD
What’s new this year? In addition to introducing all new satellite
content hubs, curated programming, dynamic local content,
partnerships, workshops and masterclasses with Nigeria’s brightest
minds, Social Media Week Lagos 2014 is getting international! In the
spirit of of our 2014 theme, we’ve launched 55 Forward an initiative
inviting business, tech, entertainment and media ambassadors from
each of Africa’s fifty-five countries to participate during the Social
Media Week Lagos conference.
In a city of 20 million, and on a diverse continent of over 1
billion we believe passionately that the future of digital, social
and economic growth inevitably belongs to Africa. SMW
Lagos 2014 is about examining the technologies and ideas
that are changing the ways we work, live, create & connect
now... and into the future.
!
As the epicenter of innovation for the African continent, Lagos will be
the stage on which the world’s most influential thought leaders, brands,
agencies, startups & digital change makers share best practices, ideas &
inspiration.
WHAT TO EXPECT:
NUMBER OF ATTENDEES
5,000
EVENT SESSIONS
220
SPEAKERS
400
EXHIBITORS
20
INSTALLATIONS
10
NETWORKING LOUNGES & CO-WORKING SPACES
3
OFFICIAL VENUES
5
VIP PARTIES & SPECIAL EVENTS
5

7. CONTENT & PROGRAMMING
BIT TRACK
PEGS TRACK
MACE TRACK
BUSINESS, INNOVATION & TECHNOLOGY
POLICY, EDUCATION, GOVERNMENT & SERVICE
MUSIC, ART, CULTURE & ENTERTAINMENT
‣
‣
‣
‣
‣
‣
‣
‣
Big Data & Analytics
Mobile Money & Banking
Job Development & Entrepreneurship
Emerging Technology
The Collaborative Economy
Open & Social Innovation
Telecommunications
Power, Energy & Broadband
SESSION FORMATS
‣
‣
‣
‣
‣
‣
‣
‣
‣
‣
‣
Panels
Interviews
Keynotes & Talks
Debates
Mixers / Networking
Group Mentor Sessions
Workshops
Master Classes
Concerts & Screenings
Contests & Guided Tours
Interactive Demos
‣
‣
‣
‣
‣
‣
‣
‣
Trends & Future Gazing
Social Governance & Activism
Accessibility & Safety
Second Screen Adaptation
Education & E-Learning
Infrastructure & Economic Development
Charities, Religious Groups & Non-profits
Boarder-less Connectivity
‣
‣
‣
‣
‣
‣
‣
‣
Crowdsourcing & Funding For Creatives
The Future of Nollywood
Platforms and Tools
Storytelling & Content Marketing
Health, Sports & Wellness
Design, Art & Photography
Fashion, Tourism, Lifestyle & Food
Music & Entertainment
PAST SPEAKERS
Uzoma Dozie, Executive Dir. Diamond Bank
Marcus Glover, CEO of GLU Agency
‣Bisi Onasanya, Managing Dir. First Bank
‣Chris Ubosi, CEO of MegaLectrics, BEAT FM
‣Omobola Johnson, ICT Minister of Nigeria
Olubankole “Banky W” Wellington , Musician
‣Tonye Cole, CEO Sahara Energy
Innocent “2face” Idibia, Musician
‣Yinka Adegoke, Deputy Editor of Billboard
‣Mark Redgard, CMO of Spinlet
‣Uche Pedro, CEO of Bella Naija
‣Michael Uguw, CEO of Iroko
Abike Dabiri, National Assembly of Nigeria
Bosun Tijani & Femi Longe, Joint CEO’s of CCHub
‣Chika Nwobi, Managing Partner of L5Labs
‣Bankole Alao, Marketing Manager of Etisalat
‣Modupe Ladipo, CEO of EFinA.
‣Ayo Ali, CEO ILLA Sports Media

8. CONTENT FORMATS
presenting content in ways that will benefit attendees the most
KEYNOTES
SESSIONS
MASTERCLASSES
SOLO or INTERVIEW
TALKS, ROUNDTABLES, OR PANELS
IMMERSIVE EDUCATION
A CEO, entrepreneur, or thought leader providing
insight on a company or topic that was disruptive in
an industry or created a new landscape in the social
web that has affected people on a global scale.
Bringing together several key voices on a given topic
that can sound-off on opposing perspectives, provide
a rousing dialogue, or elevate the conversation
around a current issue to new levels.
A hands-on collaborative learning seminar with
project-based tasks to get up to 45 students actively
involved in the experience. Classes target a higher
skill level audience and are first-come, first-served.
20-60 minutes
45 -90 minutes
60 to 75 minutes
+ Consider how the speaker best conveys their
message: either on their own or in an interview
format.
+ Are there visuals or media that can be included
to enhance the story or experience.
+ What’s the call-to-action or lesson in the
speaker’s message?
+ Provide time for audience Q&A.
+ Give context on each speaker’s opinion or
perspective, either via presentations or via an
introduction from the moderator.
+ Have a strong moderator that does not let the
conversation get side-tracked.
+ Connect all of the speakers in advance.
+ Provide a clear outline of the points to be
discussed.
+ Provide a short period for audience Q&A.
+ Demand for classes in design, programming,
community management, growth hacking and
digital branding/strategy has risen since 2013.
+ How can you present the strongest content and
take-aways possible to the group?
+ What is the learn-by-doing project you would
use to prompt the students to learn a new skill?
“Together with our amazing partners and our growing community, we are passionate
about accelerating our understanding of social media’s role in society. We recognize
that through collaboration we can deepen our knowledge, share ideas and inspire each
other to take full advantage of the incredible opportunities in front of us.”
- Toby Daniels - Founder & Executive Director, Social Media Week
EVENT SUBMISSION OPENS
Oct 10
EVENT SUBMISSION DEADLINE
Dec 6

9. CONTENT FORMATS (CONT’D)
enhancing the attendee experience through high-level content, installations & activations
CONTENT TRACKS
SPECIAL EVENTS
BRAND INTEGRATION
RAPID FIRE, BACK-TO-BACK TALKS
DINNERS, PITCH-EVENTS, GATHERINGS
EXHIBITION AND MARKETPLACE
A series of combination talk formats on a given
subject or idea, hearing from speakers via short 5 to
10 minute talks, combined with other presentations,
keynotes, or interviews over a several hour period.
Independently host a single event, curated
gathering, performance, party, breakfast,
competition, dinner, or an entire day of category
specific programming at a unique venue.
Providing brands with the opportunity to have a
physical presence at the main campus space and
showcase your product to all campus attendees.
3-4 hours
1-3 hours
+ Physical installation, including WIFI.
+ Is there a leading voice that can keynote to start the
+ What makes the event unique or compelling?
+ Standard furniture and plasma screen
+ Will there be any components that attendees will
+ Design and creative strategy support.
content track and set the tone?
+ Short, rapid-fire talks can be challenging: will there be
a coach or rehearsal to insure the talks go smoothly?
+ Will the presenters use projected decks / visuals?
+ Will there be a large enough community that will
want to attend this track and dive deep on this
content?
+ Who will emcee the track and introduce speakers?
want to share or tout to their friends?
+ How will the event be marketed and promoted?
+ Digital branding and onsight physical signage.
+ Dedicated marketing, promotion & social media.
+ Do you have a team that can coordinate all details
of the venue, A/V, signage, production, and
livestreaming?
+ Is this covering the most current content / topics?
Please let us know if you would like to
consider additional brand integration in
the marketplace or exhibition immersive
spaces at SMW’s Campus.
EVENT SUBMISSION OPENS
Oct 10
EVENT SUBMISSION DEADLINE
Dec 6

10. CASE STUDIES & TESTIMONIALS
SMW LAGOS + NOKIA
“Things could not be better for
Nigeria. First our Super Eagles win
the third Afcon title and then as if
timed perfectly, Social Media Week
arrived in Lagos. It also arrived as
we found out, with quite a bang and
with a huge game plan in tow.”
BEAT 99.9 FM + BILLBOARD
Iwedi Ojinmah
Chief West Africa Football
DSTV Online
As the Global Headline Sponsor in 2013 NOKIA
played an active roll in SMW Lagos’s success.
The Nokia Pop Up Photo-Booth at Terra Kulture
was a huge hit, engaging attendees in a fun
activity while simultaneously displaying the
imaging power of Nokia’s product line. Reps
were on hand to demo new products to eager
consumers.
“Digital is revolutionizing the way
people connect with each other —
and Social Media Week has
remained at the forefront of this
trend by bringing together some of
the most innovative thinkers in
marketing, tech and media at its
global conferences.”
David Berkowitz
Chief Marketing Officer, MRY
GUESS FASHION DAY
The centerpiece of Billboard Music Day was an
engaging keynote delivered by Yinka Adegoke,
Deputy Editor of Billboard Magazine (US)
entitled Social Media & The Business of Music.
Award winning R&B musician and youth voting
activist Banky W added to a panel discussion
about maintaining intellectual property in the
digital age.
“Social Media Week
Lagos ROCKED! The
Lagos team delivered
all around!”
The day long event presented by GUESS
included a curated series of talks by Uche
Pedro, CEO of Bella Naija on the business of
fashion in Nigeria. Other highlights of the day
included a style presentation featuring models
outfitted in GUESS and an exclusive cocktail
party featuring music by DJ Neptune.
Carla Eid
Head of Social Engagement
and Advocacy at Nokia

11. CASE STUDIES & TESTIMONIALS
THE 140-CHARACTER RESUME:
HOW YOUR SOCIAL FOOTPRINT
CAN GET YOU HIRED
SCOTT HEIFERMAN PRESENTING
IDEAS ON THE POWER OF MEETUPS
SMW NYC CLOSING PARTY
To wrap up the 2013 edition Social Media Week New
York, organizers Crowdcentric and MKG, together
The Daily Muse hosted an event at AppNexus in
with Global Headline Sponsor Nokia and supporting
February 2013 that gave the tips and best practices
for getting hired through social media, with panelists
from NPR, NBC, Mashable, and AppNexus. This
party sponsors HouseParty and BuzzFeed hosted
WARBY PARKER & GOOGLE+
the Official Closing VIP Party at The Angel Orensanz
Center for Contemporary Art.
popular event generated 1455 social mentions for
#smw140resume. Read a recap via Storify here.
ALEXIS OHANIAN TELLING US
ALL HOW INTERNET MAKES
THE WORLD SUCK LESS
BRIAN STELTER & DAVID CARR
DISCUSS THE FUTURE OF MEDIA
Eyewear designer Warby Parker teamed up with
Google+ to replace the traditional mirror found in
eyewear displays. Attendees used Google+ Hangouts
where they were able to get feedback from
celebrities, influencers and fashion experts.

12. CASE STUDIES & TESTIMONIALS
CREATIVITY & AUTHENTICITY IN
SOCIAL AGE WITH BUZZFEED
CROWDFUNDx NYC, TALKS
AND LIVE PITCH EVENT
FORD FIESTA MOVEMENT
Media site, Buzzfeed, reminded us that, whether we
know it or not, the content we share with friends says a
lot about our identity. They included best practices for
social sharing under the analogy of a cocktail party,
providing key take-aways and devices. Check out a
recap and video of this session at JWT here.
SMW and Crowdfunder partnered bring together
thought leaders in crowdfunding to discuss the latest
rulings and share visions for the future of the industry,
culminating in a pitch event for a $25k cash prize.
Check out more on this event here.
Kicking off SMWNYC on Tues. Feb 19 at
Bloomberg, Scott Monty, Global Head of Social
Media, gave a keynote address to launch the new
Ford Fiesta Movement, seen by a packed
audience of journalists & executives.
PEPSICO GLOBAL TOUR
“This year’s Social Media Week was a truly
global phenomenon — showcasing borderless
brands, via the power of social media. We are
proud to have been an integral partner — with
PepsiCo employees contributing to discussions
and idea exchanges on three continents.”
Bonin Bough, VP of Global
Media and Consumer
Engagement at Mondelēz
International
"Buddy Media is proud to be a partner of
Social Media Week. This is one of the few
events that enables us to connect with our
customers and partners globally. We look
forward to continued growth and innovation
from the Social Media Week team.”
As part of a global partnership, PepsiCo sent a
number of key executives on a tour of three SMW
cities, starting in New York, then London and Sáo
Paulo. In each city they were able to speak at
events & engage with local SMW communities.
Michael Lazerow,
CEO of Buddy Media

13. SOCIAL MEDIA WEEK LAGOS 2014
O V E R V I E W
!
&
S P O N S O R S H I P
O P P O R T U N I T I E S
FEBRUARY 17-21, 2014
CONTACT
ABOUT DRAGON AFRICA
ABOUT AFRIKA21
Established by Obi Asika and Dragon Associates founder
Charlie Methven, Dragon Africa uses its wealth of
knowledge and understanding of Africa and Europe, with
extensive contacts in the media, government, and financial
centres, to address challenges and maximise opportunities
for African companies seeking a cutting edge advantage
in London and other major financial centres and for
companies seeking access to African markets.
AFRIKA21 was conceptualized as a media and production outfit
that could take a multidisciplinary approach to promoting a new
vision of Africa in the 21st Century. AFRIKA21 produces online
content, multimedia events and public programming with the
expressed purpose of reframing the conversation around Africa,
creating awareness of the opportunities that exist on the
continent and encouraging collaboration. A consulting agency
and production house whose programming includes AFRIKA21
Radio, AFRIKA 21 TV, an on-going panels series at the annual
South By SouthWest Conference and The AFRIKA21 Mix-tape
Project. AFRIKA21 works with institutions, organizations and
brands looking to engage Africans on the continent and in the
diaspora. AFRIKA21 is a subsidiary of SHAE Creative, Inc whose
other properties include Society HAE and The Create Fund.
“We are truly excited to be coming back to Lagos and looking forward to
working with amazing event partners, sponsors and the entire community to
deliver an incredible week of programming. In our second year in Nigeria we
aim to lead the conversation globally and further establish SMW Lagos as the
number one new media and communications technology conference on this
great continent.”
Obi Asika - Chairman, Social Media Week Lagos
SMW LAGOS TEAM EVENT PARTNER CONTACT
Dir. Of Communications & Programming
N’dada Vaz
Afrika 21
ndada@societyhae.com