10:55: Internal comms: Improving relations and efficiency. SocialText CEO Eugene Lee examines the importance of social media and enterprise 2.0 software with regards to internal communication and improving relationships with employees along with general efficiency. By Eugene Lee (SocialText)
1. Social Media and Social Software Inside Eugene Lee CEO Socialtext @eugenelee SOMESSO London ‘09
2. Social Media is Great but… “ How can we collaborate with our customers when we can’t collaborate with ourselves?” - CEO, Marketing Agency http://www.flickr.com/photos/beigephotos/3144752365/
3. Social Software Value Matrix Create new interactions Improve existing interactions Within a single silo Across multiple silos With customers and partners Business Innovation Organizational Transformation Business Model Transformation Operational Improvement Communications Improvement Partnership Improvement Operations Organization Strategy
4. Social Software Platform Socialtext Dashboard Manage attention with personalized widget-based dashboards Socialtext Workspace Flexible collaboration with wiki workspaces and weblogs Socialtext People Discover connections with social networking for your people Socialtext Signals Simple sharing with social messaging for your people Web-Oriented Architecture Integrated User Experience Socialtext Desktop
5. From Friending to Insight The Depth of True Enterprise Social Software Who is working on what? Who worked on this before? Who should I be working with? Insight Who knows where something is? What are you working on? What have you learned? Who can help me? Context, Relevance, Updates Who knows what? Who works with whom? Who knows who knows what? Implicit Social Networking Who are you? Who do you know? Explicit Social Networking
43. Social Software Value Matrix Create new interactions Improve existing interactions Within a single silo Across multiple silos With customers and partners Business Innovation Organizational Transformation Business Model Transformation Operational Improvement Communications Improvement Partnership Improvement Operations Culture Strategy
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45. Social Software Value Matrix Create new interactions Improve existing interactions Within a single silo Across multiple silos With customers and partners Business Innovation Organizational Transformation Business Model Transformation Operational Improvement Communications Improvement Partnership Improvement Operations Culture Strategy Large Tech Co Egon Zehnder Internat’l mktg Large UK Law Firm Acumen Fund Emergent Solutions NetSuite Sick Kids Hospital
46. Case Example: Acumen Fund Create new interactions Improve existing interactions Within a single silo Across multiple silos With customers and partners Intranet 2.0 Business Innovation Organizational Transformation Business Model Transformation Operational Improvement Communications Improvement Partnership Improvement Grantees Network Project Team Spaces
47. Case Example: Large Tech Company Create new interactions Improve existing interactions Within a single silo Across multiple silos With customers and partners Support Team Knowledge- base Business Innovation Organizational Transformation Business Model Transformation Operational Improvement Communications Improvement Partnership Improvement Customer- facing Knowledge- base Dialogue with Engineering
48. Case Example: Large UK Law Firm Create new interactions Improve existing interactions Within a single silo Across multiple silos With customers and partners Client Service Team Spaces Business Innovation Organizational Transformation Business Model Transformation Operational Improvement Communications Improvement Partnership Improvement Client collaboration Firm-wide Know-How repo
49. Case Example: mktg Create new interactions Improve existing interactions Within a single silo Across multiple silos With customers and partners Firm-internal Micro- blogging Business Innovation Organizational Transformation Business Model Transformation Operational Improvement Communications Improvement Partnership Improvement Client collaboration FAN Social networking