SlideShare a Scribd company logo
1 of 12
BAY AREA HOSPITAL
SOURCING PROJECT
PROJECT PARTNERS
- Convened by PSR,, the Hospital Leadership Team is a group
of foodservice leaders from Bay Area Hospital Systems who
joined forces to source more sustainable, fresh produce from
local farmers.
- CAFF’s mission is to serve CA family farmers and promote
sustainable agriculture. CAFF has pioneered farm to institution
sourcing throughout the state.
-Participating Hospitals: John Muir Health, UCSF,
SFVA, )Kaiser Permanente, Washington Hospital, St. Francis/
St. Mary’s, SF General). Project Funder: Kaiser Community
Benefits
-Distributors: Freshpoint, Bay Cities, Daylight Produce
-Farms: Coke, Dwelley, Green Solar, Greene & Henley,
Zuckermans…
PROJECT ARCHITECTURE:
-Change goals in the supply chain are focused on the
traditional distribution infrastructure.
-Combining volumes from the hospitals to influence suppliers
to make changes in purchasing and ordering
-Focus on 9 “flavor crops” than span the 12 month growing
cycle, including both fruits and veg, whole, and fresh-cut
-Recruiting appropriate farms to supply the project
-Regularly tracking volumes
-Creating marketing materials so the story doesn’t stop at the
plate/tray
CHALLENGES TO IMPLEMENTATION:
-Distributors don’t have point of purchase ID for local,
family farmed produce
-Distributors favor working with big farms
-Hospital food safety requirements bar many farmers
from eligibility
-Institutional reliance on fresh-cut produce
-Food & labor budgets
- Measured current sourcing practices & volumes
- Recruited a farm able/willing to supply products
- Worked with distributors to create point of purchase
labeling
- Shared order details with hospitals
-  Tracked progress
RESULT: 8,478# organic, local strawberries into the
Hospitals. Coke Farm is increasing its acreage of organic
berries by 30% this season to meet the demand from this
project.
CASE STUDY 1: Strawberries
- Measured current sourcing practices & volumes
- Recruited a farm able/willing to supply products
-  Worked with 1 distributor to create point of
purchase labeling
-  Worked with distributor to segregate product during
processing and create farm-specific label
- Shared order details with hospitals
-  Tracked progress
RESULT: 3,830# local green beans in a variety of cuts into
2 Hospital Systems. Only the distributor with in-house
processing was able to make this product available.
CASE STUDY 2: Green Beans
- Measured current sourcing practices & volumes
- Huge volume of cheap product coming from Mexico
floods the market and makes finding farmers who
grow the “right” product a challenge
- Labor budgets in hospitals prevent usage of locally
available product
- Locally available product ‘not well suited’ to
processing
RESULT: Only 1 case of local cherry tomatoes makes
it through the value chain to the SFVA.
CASE STUDY 3: Tomatoes
TELLING THE STORY: Marketing Materials	

www.johnmuirhealth.com
www.caff.orgwww.psr.org
COMMUNITY ALLIANCE WITH FAMILY FARMERS WWW.CAFF.ORG
WHY BUY LOCAL?
TELLING THE STORY: Marketing Materials
LESSONS LEARNED	

-Sourcing more local, sustainable food is not a
supply problem, it’s a connection problem
-Collective volume not as meaningful as collective
influence (yet…)
-There must be internal will all around the table
-Pilot-scale project to create new distribution
mechanisms
-Need a third party organization or consultant
-Each supply chain is unique, requires creative,
hybrid solutions
-Keep making the case
LESSONS LEARNED	

“Having a roundtable discussion with other hospitals on
the challenges, failures, strategies, sharing recipes,
generating ideas as to how to grow this, discussing how to
line up behind a farmer – that type of discussion is very
valuable. If everyone is independent, no one is going to
be able to drive this huge system forward, but if we have
three or four hospitals, that’s a game changer. Al off a
sudden, our distributor is listening to everything we have
to say.”
-Luis Vargas, Purchasing Director, University of California
San Francisco Medical Center
 
QUESTIONS? PLEASE CONTACT:	

ARIANE MICHAS
ariane@caff.org
510-832-4625 xt.12	

KENDRA KLEIN
kleinkec@yahoo.com
415-350-5957

More Related Content

Similar to Health 3.0 Leadership Conference: Bay Area Hospital Sourcing Project with Ariane Michas

SOCAP10: Debra Tropp, USDA
SOCAP10: Debra Tropp, USDASOCAP10: Debra Tropp, USDA
SOCAP10: Debra Tropp, USDA
Melanie Cheng
 
Local Foods Distribution & Infrastructure
Local Foods Distribution & InfrastructureLocal Foods Distribution & Infrastructure
Local Foods Distribution & Infrastructure
University of Minnesota
 
ILFFJC - Clustering and Food Hubs in Illinois
ILFFJC - Clustering and Food Hubs in IllinoisILFFJC - Clustering and Food Hubs in Illinois
ILFFJC - Clustering and Food Hubs in Illinois
Michal Bularz
 
Hunger Issues Forum SCC 2010 - Aimee Reedy
Hunger Issues Forum SCC 2010 - Aimee ReedyHunger Issues Forum SCC 2010 - Aimee Reedy
Hunger Issues Forum SCC 2010 - Aimee Reedy
2ndharvest
 
62414, 643 AMLocal Foods From Fad To Force And What It Mea.docx
62414, 643 AMLocal Foods From Fad To Force And What It Mea.docx62414, 643 AMLocal Foods From Fad To Force And What It Mea.docx
62414, 643 AMLocal Foods From Fad To Force And What It Mea.docx
alinainglis
 

Similar to Health 3.0 Leadership Conference: Bay Area Hospital Sourcing Project with Ariane Michas (20)

Farm Fresh: Healthcare Project How-To Guide
Farm Fresh: Healthcare Project How-To GuideFarm Fresh: Healthcare Project How-To Guide
Farm Fresh: Healthcare Project How-To Guide
 
SOCAP10: Debra Tropp, USDA
SOCAP10: Debra Tropp, USDASOCAP10: Debra Tropp, USDA
SOCAP10: Debra Tropp, USDA
 
Stories from Farmer Groups - from the short course "Food Safety & Liability I...
Stories from Farmer Groups - from the short course "Food Safety & Liability I...Stories from Farmer Groups - from the short course "Food Safety & Liability I...
Stories from Farmer Groups - from the short course "Food Safety & Liability I...
 
Farm to Hospital: Supporting Local Agriculture and Improving Health Care
Farm to Hospital: Supporting Local Agriculture and Improving Health CareFarm to Hospital: Supporting Local Agriculture and Improving Health Care
Farm to Hospital: Supporting Local Agriculture and Improving Health Care
 
Food Hubs and Values-based Supply Chains - presentation
Food Hubs and Values-based Supply Chains - presentationFood Hubs and Values-based Supply Chains - presentation
Food Hubs and Values-based Supply Chains - presentation
 
Mud to Money: Lessons from 15 Leading WNC Local Food Farms Appalachian grown ...
Mud to Money: Lessons from 15 Leading WNC Local Food Farms Appalachian grown ...Mud to Money: Lessons from 15 Leading WNC Local Food Farms Appalachian grown ...
Mud to Money: Lessons from 15 Leading WNC Local Food Farms Appalachian grown ...
 
Supply Chain Assessment Toolkit
Supply Chain Assessment ToolkitSupply Chain Assessment Toolkit
Supply Chain Assessment Toolkit
 
Feed and Seed: Reconnecting Farms, Markets and Tables
Feed and Seed: Reconnecting Farms, Markets and TablesFeed and Seed: Reconnecting Farms, Markets and Tables
Feed and Seed: Reconnecting Farms, Markets and Tables
 
Local Foods Distribution & Infrastructure
Local Foods Distribution & InfrastructureLocal Foods Distribution & Infrastructure
Local Foods Distribution & Infrastructure
 
Southern SAWG - Food Hub Lessons: Early Decisions
Southern SAWG - Food Hub Lessons: Early DecisionsSouthern SAWG - Food Hub Lessons: Early Decisions
Southern SAWG - Food Hub Lessons: Early Decisions
 
New Markets for Your Crops
New Markets for Your CropsNew Markets for Your Crops
New Markets for Your Crops
 
ILFFJC - Clustering and Food Hubs in Illinois
ILFFJC - Clustering and Food Hubs in IllinoisILFFJC - Clustering and Food Hubs in Illinois
ILFFJC - Clustering and Food Hubs in Illinois
 
Bringing Local Food to Local Institutions
Bringing Local Food to Local InstitutionsBringing Local Food to Local Institutions
Bringing Local Food to Local Institutions
 
Bringing Local Food to Local Institutions
Bringing Local Food to Local InstitutionsBringing Local Food to Local Institutions
Bringing Local Food to Local Institutions
 
Food Policy Powerpoint 4/24/12
Food Policy Powerpoint 4/24/12Food Policy Powerpoint 4/24/12
Food Policy Powerpoint 4/24/12
 
Hunger Issues Forum SCC 2010 - Aimee Reedy
Hunger Issues Forum SCC 2010 - Aimee ReedyHunger Issues Forum SCC 2010 - Aimee Reedy
Hunger Issues Forum SCC 2010 - Aimee Reedy
 
Purchasing Power: 10 Lessons on Getting More Local, Sustainable, and Deliciou...
Purchasing Power: 10 Lessons on Getting More Local, Sustainable, and Deliciou...Purchasing Power: 10 Lessons on Getting More Local, Sustainable, and Deliciou...
Purchasing Power: 10 Lessons on Getting More Local, Sustainable, and Deliciou...
 
The Future of Farmers Markets
The Future of Farmers MarketsThe Future of Farmers Markets
The Future of Farmers Markets
 
62414, 643 AMLocal Foods From Fad To Force And What It Mea.docx
62414, 643 AMLocal Foods From Fad To Force And What It Mea.docx62414, 643 AMLocal Foods From Fad To Force And What It Mea.docx
62414, 643 AMLocal Foods From Fad To Force And What It Mea.docx
 
FFA Presentation
FFA PresentationFFA Presentation
FFA Presentation
 

More from Center for Public Health Practice & Leadership at UC Berkeley

CALPACT Webinar: Putting Culture Into Context: Communicating with Diverse Lat...
CALPACT Webinar: Putting Culture Into Context: Communicating with Diverse Lat...CALPACT Webinar: Putting Culture Into Context: Communicating with Diverse Lat...
CALPACT Webinar: Putting Culture Into Context: Communicating with Diverse Lat...
Center for Public Health Practice & Leadership at UC Berkeley
 
CALPACT New Media Webinar: Social Media Measurement and Evaluation
CALPACT New Media Webinar: Social Media Measurement and EvaluationCALPACT New Media Webinar: Social Media Measurement and Evaluation
CALPACT New Media Webinar: Social Media Measurement and Evaluation
Center for Public Health Practice & Leadership at UC Berkeley
 
CALPACT New Media Webinar: Building a Social Media Communications Plan
CALPACT New Media Webinar: Building a Social Media Communications PlanCALPACT New Media Webinar: Building a Social Media Communications Plan
CALPACT New Media Webinar: Building a Social Media Communications Plan
Center for Public Health Practice & Leadership at UC Berkeley
 
CALPACT Webinar: Applying Health Literacy to Health Insurance: How We Can Hel...
CALPACT Webinar: Applying Health Literacy to Health Insurance: How We Can Hel...CALPACT Webinar: Applying Health Literacy to Health Insurance: How We Can Hel...
CALPACT Webinar: Applying Health Literacy to Health Insurance: How We Can Hel...
Center for Public Health Practice & Leadership at UC Berkeley
 
CALPACT Webinar: Tips and Tricks for An Engaging PPT Presentation
CALPACT Webinar: Tips and Tricks for An Engaging PPT PresentationCALPACT Webinar: Tips and Tricks for An Engaging PPT Presentation
CALPACT Webinar: Tips and Tricks for An Engaging PPT Presentation
Center for Public Health Practice & Leadership at UC Berkeley
 
Health 3.0 Leadership Conference: City of Richmond Health in all Policies wit...
Health 3.0 Leadership Conference: City of Richmond Health in all Policies wit...Health 3.0 Leadership Conference: City of Richmond Health in all Policies wit...
Health 3.0 Leadership Conference: City of Richmond Health in all Policies wit...
Center for Public Health Practice & Leadership at UC Berkeley
 

More from Center for Public Health Practice & Leadership at UC Berkeley (20)

CALPACT New Media Webinar Best Practices: Google Analytics
CALPACT New Media Webinar Best Practices: Google AnalyticsCALPACT New Media Webinar Best Practices: Google Analytics
CALPACT New Media Webinar Best Practices: Google Analytics
 
CALPACT Webinar: Putting Culture Into Context: Communicating with Diverse Lat...
CALPACT Webinar: Putting Culture Into Context: Communicating with Diverse Lat...CALPACT Webinar: Putting Culture Into Context: Communicating with Diverse Lat...
CALPACT Webinar: Putting Culture Into Context: Communicating with Diverse Lat...
 
CALPACT Lecture: Leadership and Management with Leonard Schaeffer
CALPACT Lecture: Leadership and Management with Leonard SchaefferCALPACT Lecture: Leadership and Management with Leonard Schaeffer
CALPACT Lecture: Leadership and Management with Leonard Schaeffer
 
CALPACT New Media Webinar: Social Media Measurement and Evaluation
CALPACT New Media Webinar: Social Media Measurement and EvaluationCALPACT New Media Webinar: Social Media Measurement and Evaluation
CALPACT New Media Webinar: Social Media Measurement and Evaluation
 
The Art of Listening Social Media Toolkit for Nonprofits - CALPACT New Media ...
The Art of Listening Social Media Toolkit for Nonprofits - CALPACT New Media ...The Art of Listening Social Media Toolkit for Nonprofits - CALPACT New Media ...
The Art of Listening Social Media Toolkit for Nonprofits - CALPACT New Media ...
 
CALPACT New Media Webinar: Building a Social Media Communications Plan
CALPACT New Media Webinar: Building a Social Media Communications PlanCALPACT New Media Webinar: Building a Social Media Communications Plan
CALPACT New Media Webinar: Building a Social Media Communications Plan
 
CALPACT Webinar: Applying Health Literacy to Health Insurance: How We Can Hel...
CALPACT Webinar: Applying Health Literacy to Health Insurance: How We Can Hel...CALPACT Webinar: Applying Health Literacy to Health Insurance: How We Can Hel...
CALPACT Webinar: Applying Health Literacy to Health Insurance: How We Can Hel...
 
CALPACT Webinar: Tips and Tricks for An Engaging PPT Presentation
CALPACT Webinar: Tips and Tricks for An Engaging PPT PresentationCALPACT Webinar: Tips and Tricks for An Engaging PPT Presentation
CALPACT Webinar: Tips and Tricks for An Engaging PPT Presentation
 
Health 3.0 Leadership Conference: Using Public Health Strategies to Reduce Cr...
Health 3.0 Leadership Conference: Using Public Health Strategies to Reduce Cr...Health 3.0 Leadership Conference: Using Public Health Strategies to Reduce Cr...
Health 3.0 Leadership Conference: Using Public Health Strategies to Reduce Cr...
 
Health 3.0 Leadership Conference: Community Centered Health Systems with Larr...
Health 3.0 Leadership Conference: Community Centered Health Systems with Larr...Health 3.0 Leadership Conference: Community Centered Health Systems with Larr...
Health 3.0 Leadership Conference: Community Centered Health Systems with Larr...
 
Health 3.0 Leadership Conference: Building and Maintaining Multi-Sector Partn...
Health 3.0 Leadership Conference: Building and Maintaining Multi-Sector Partn...Health 3.0 Leadership Conference: Building and Maintaining Multi-Sector Partn...
Health 3.0 Leadership Conference: Building and Maintaining Multi-Sector Partn...
 
Health 3.0 Leadership Conference: HealthFirst Primary Care Redesign with Russ...
Health 3.0 Leadership Conference: HealthFirst Primary Care Redesign with Russ...Health 3.0 Leadership Conference: HealthFirst Primary Care Redesign with Russ...
Health 3.0 Leadership Conference: HealthFirst Primary Care Redesign with Russ...
 
Health 3.0 Leadership Conference: City of Richmond Health in all Policies wit...
Health 3.0 Leadership Conference: City of Richmond Health in all Policies wit...Health 3.0 Leadership Conference: City of Richmond Health in all Policies wit...
Health 3.0 Leadership Conference: City of Richmond Health in all Policies wit...
 
Health 3.0 Leadership Conference: Healthy Food in Health Care with Lucia Sayre
Health 3.0 Leadership Conference: Healthy Food in Health Care with Lucia SayreHealth 3.0 Leadership Conference: Healthy Food in Health Care with Lucia Sayre
Health 3.0 Leadership Conference: Healthy Food in Health Care with Lucia Sayre
 
Health 3.0 Leadership Conference: Healthier and Sustainable Food In a Large A...
Health 3.0 Leadership Conference: Healthier and Sustainable Food In a Large A...Health 3.0 Leadership Conference: Healthier and Sustainable Food In a Large A...
Health 3.0 Leadership Conference: Healthier and Sustainable Food In a Large A...
 
Health 3.0 Leadership Conference: Transportation, Equity and Community Health...
Health 3.0 Leadership Conference: Transportation, Equity and Community Health...Health 3.0 Leadership Conference: Transportation, Equity and Community Health...
Health 3.0 Leadership Conference: Transportation, Equity and Community Health...
 
Health 3.0 Leadership Conference: Innovating Upstream with Clark Kellogg
Health 3.0 Leadership Conference: Innovating Upstream with Clark KelloggHealth 3.0 Leadership Conference: Innovating Upstream with Clark Kellogg
Health 3.0 Leadership Conference: Innovating Upstream with Clark Kellogg
 
Health 3.0 Leadership Conference: Glide Health Services with Pat Dennehy
Health 3.0 Leadership Conference: Glide Health Services with Pat DennehyHealth 3.0 Leadership Conference: Glide Health Services with Pat Dennehy
Health 3.0 Leadership Conference: Glide Health Services with Pat Dennehy
 
Health 3.0 Leadership Conference: Our Path to Sustainability with Alison Negrin
Health 3.0 Leadership Conference: Our Path to Sustainability with Alison NegrinHealth 3.0 Leadership Conference: Our Path to Sustainability with Alison Negrin
Health 3.0 Leadership Conference: Our Path to Sustainability with Alison Negrin
 
Health 3.0 Leadership Conference: RENEWing School Meals with Ariana Oliva
Health 3.0 Leadership Conference: RENEWing School Meals with Ariana OlivaHealth 3.0 Leadership Conference: RENEWing School Meals with Ariana Oliva
Health 3.0 Leadership Conference: RENEWing School Meals with Ariana Oliva
 

Recently uploaded

❤️Amritsar Escorts Service☎️9815674956☎️ Call Girl service in Amritsar☎️ Amri...
❤️Amritsar Escorts Service☎️9815674956☎️ Call Girl service in Amritsar☎️ Amri...❤️Amritsar Escorts Service☎️9815674956☎️ Call Girl service in Amritsar☎️ Amri...
❤️Amritsar Escorts Service☎️9815674956☎️ Call Girl service in Amritsar☎️ Amri...
Sheetaleventcompany
 
Call Girl in Chennai | Whatsapp No 📞 7427069034 📞 VIP Escorts Service Availab...
Call Girl in Chennai | Whatsapp No 📞 7427069034 📞 VIP Escorts Service Availab...Call Girl in Chennai | Whatsapp No 📞 7427069034 📞 VIP Escorts Service Availab...
Call Girl in Chennai | Whatsapp No 📞 7427069034 📞 VIP Escorts Service Availab...
amritaverma53
 
Goa Call Girl Service 📞9xx000xx09📞Just Call Divya📲 Call Girl In Goa No💰Advanc...
Goa Call Girl Service 📞9xx000xx09📞Just Call Divya📲 Call Girl In Goa No💰Advanc...Goa Call Girl Service 📞9xx000xx09📞Just Call Divya📲 Call Girl In Goa No💰Advanc...
Goa Call Girl Service 📞9xx000xx09📞Just Call Divya📲 Call Girl In Goa No💰Advanc...
Sheetaleventcompany
 
Call Girl In Indore 📞9235973566📞 Just📲 Call Inaaya Indore Call Girls Service ...
Call Girl In Indore 📞9235973566📞 Just📲 Call Inaaya Indore Call Girls Service ...Call Girl In Indore 📞9235973566📞 Just📲 Call Inaaya Indore Call Girls Service ...
Call Girl In Indore 📞9235973566📞 Just📲 Call Inaaya Indore Call Girls Service ...
Sheetaleventcompany
 
Difference Between Skeletal Smooth and Cardiac Muscles
Difference Between Skeletal Smooth and Cardiac MusclesDifference Between Skeletal Smooth and Cardiac Muscles
Difference Between Skeletal Smooth and Cardiac Muscles
MedicoseAcademics
 
Premium Call Girls Dehradun {8854095900} ❤️VVIP ANJU Call Girls in Dehradun U...
Premium Call Girls Dehradun {8854095900} ❤️VVIP ANJU Call Girls in Dehradun U...Premium Call Girls Dehradun {8854095900} ❤️VVIP ANJU Call Girls in Dehradun U...
Premium Call Girls Dehradun {8854095900} ❤️VVIP ANJU Call Girls in Dehradun U...
Sheetaleventcompany
 
Kolkata Call Girls Service ❤️🍑 9xx000xx09 👄🫦 Independent Escort Service Kolka...
Kolkata Call Girls Service ❤️🍑 9xx000xx09 👄🫦 Independent Escort Service Kolka...Kolkata Call Girls Service ❤️🍑 9xx000xx09 👄🫦 Independent Escort Service Kolka...
Kolkata Call Girls Service ❤️🍑 9xx000xx09 👄🫦 Independent Escort Service Kolka...
Sheetaleventcompany
 
Premium Call Girls Nagpur {9xx000xx09} ❤️VVIP POOJA Call Girls in Nagpur Maha...
Premium Call Girls Nagpur {9xx000xx09} ❤️VVIP POOJA Call Girls in Nagpur Maha...Premium Call Girls Nagpur {9xx000xx09} ❤️VVIP POOJA Call Girls in Nagpur Maha...
Premium Call Girls Nagpur {9xx000xx09} ❤️VVIP POOJA Call Girls in Nagpur Maha...
Sheetaleventcompany
 
💚Chandigarh Call Girls Service 💯Piya 📲🔝8868886958🔝Call Girls In Chandigarh No...
💚Chandigarh Call Girls Service 💯Piya 📲🔝8868886958🔝Call Girls In Chandigarh No...💚Chandigarh Call Girls Service 💯Piya 📲🔝8868886958🔝Call Girls In Chandigarh No...
💚Chandigarh Call Girls Service 💯Piya 📲🔝8868886958🔝Call Girls In Chandigarh No...
Sheetaleventcompany
 
👉 Chennai Sexy Aunty’s WhatsApp Number 👉📞 7427069034 👉📞 Just📲 Call Ruhi Colle...
👉 Chennai Sexy Aunty’s WhatsApp Number 👉📞 7427069034 👉📞 Just📲 Call Ruhi Colle...👉 Chennai Sexy Aunty’s WhatsApp Number 👉📞 7427069034 👉📞 Just📲 Call Ruhi Colle...
👉 Chennai Sexy Aunty’s WhatsApp Number 👉📞 7427069034 👉📞 Just📲 Call Ruhi Colle...
rajnisinghkjn
 

Recently uploaded (20)

❤️Amritsar Escorts Service☎️9815674956☎️ Call Girl service in Amritsar☎️ Amri...
❤️Amritsar Escorts Service☎️9815674956☎️ Call Girl service in Amritsar☎️ Amri...❤️Amritsar Escorts Service☎️9815674956☎️ Call Girl service in Amritsar☎️ Amri...
❤️Amritsar Escorts Service☎️9815674956☎️ Call Girl service in Amritsar☎️ Amri...
 
Call Girl in Chennai | Whatsapp No 📞 7427069034 📞 VIP Escorts Service Availab...
Call Girl in Chennai | Whatsapp No 📞 7427069034 📞 VIP Escorts Service Availab...Call Girl in Chennai | Whatsapp No 📞 7427069034 📞 VIP Escorts Service Availab...
Call Girl in Chennai | Whatsapp No 📞 7427069034 📞 VIP Escorts Service Availab...
 
7 steps How to prevent Thalassemia : Dr Sharda Jain & Vandana Gupta
7 steps How to prevent Thalassemia : Dr Sharda Jain & Vandana Gupta7 steps How to prevent Thalassemia : Dr Sharda Jain & Vandana Gupta
7 steps How to prevent Thalassemia : Dr Sharda Jain & Vandana Gupta
 
Goa Call Girl Service 📞9xx000xx09📞Just Call Divya📲 Call Girl In Goa No💰Advanc...
Goa Call Girl Service 📞9xx000xx09📞Just Call Divya📲 Call Girl In Goa No💰Advanc...Goa Call Girl Service 📞9xx000xx09📞Just Call Divya📲 Call Girl In Goa No💰Advanc...
Goa Call Girl Service 📞9xx000xx09📞Just Call Divya📲 Call Girl In Goa No💰Advanc...
 
Call Girl In Indore 📞9235973566📞 Just📲 Call Inaaya Indore Call Girls Service ...
Call Girl In Indore 📞9235973566📞 Just📲 Call Inaaya Indore Call Girls Service ...Call Girl In Indore 📞9235973566📞 Just📲 Call Inaaya Indore Call Girls Service ...
Call Girl In Indore 📞9235973566📞 Just📲 Call Inaaya Indore Call Girls Service ...
 
Difference Between Skeletal Smooth and Cardiac Muscles
Difference Between Skeletal Smooth and Cardiac MusclesDifference Between Skeletal Smooth and Cardiac Muscles
Difference Between Skeletal Smooth and Cardiac Muscles
 
Chandigarh Call Girls Service ❤️🍑 9809698092 👄🫦Independent Escort Service Cha...
Chandigarh Call Girls Service ❤️🍑 9809698092 👄🫦Independent Escort Service Cha...Chandigarh Call Girls Service ❤️🍑 9809698092 👄🫦Independent Escort Service Cha...
Chandigarh Call Girls Service ❤️🍑 9809698092 👄🫦Independent Escort Service Cha...
 
ANATOMY AND PHYSIOLOGY OF RESPIRATORY SYSTEM.pptx
ANATOMY AND PHYSIOLOGY OF RESPIRATORY SYSTEM.pptxANATOMY AND PHYSIOLOGY OF RESPIRATORY SYSTEM.pptx
ANATOMY AND PHYSIOLOGY OF RESPIRATORY SYSTEM.pptx
 
Premium Call Girls Dehradun {8854095900} ❤️VVIP ANJU Call Girls in Dehradun U...
Premium Call Girls Dehradun {8854095900} ❤️VVIP ANJU Call Girls in Dehradun U...Premium Call Girls Dehradun {8854095900} ❤️VVIP ANJU Call Girls in Dehradun U...
Premium Call Girls Dehradun {8854095900} ❤️VVIP ANJU Call Girls in Dehradun U...
 
Call Girls in Lucknow Just Call 👉👉8630512678 Top Class Call Girl Service Avai...
Call Girls in Lucknow Just Call 👉👉8630512678 Top Class Call Girl Service Avai...Call Girls in Lucknow Just Call 👉👉8630512678 Top Class Call Girl Service Avai...
Call Girls in Lucknow Just Call 👉👉8630512678 Top Class Call Girl Service Avai...
 
Kolkata Call Girls Service ❤️🍑 9xx000xx09 👄🫦 Independent Escort Service Kolka...
Kolkata Call Girls Service ❤️🍑 9xx000xx09 👄🫦 Independent Escort Service Kolka...Kolkata Call Girls Service ❤️🍑 9xx000xx09 👄🫦 Independent Escort Service Kolka...
Kolkata Call Girls Service ❤️🍑 9xx000xx09 👄🫦 Independent Escort Service Kolka...
 
💰Call Girl In Bangalore☎️7304373326💰 Call Girl service in Bangalore☎️Bangalor...
💰Call Girl In Bangalore☎️7304373326💰 Call Girl service in Bangalore☎️Bangalor...💰Call Girl In Bangalore☎️7304373326💰 Call Girl service in Bangalore☎️Bangalor...
💰Call Girl In Bangalore☎️7304373326💰 Call Girl service in Bangalore☎️Bangalor...
 
Call Girls Rishikesh Just Call 9667172968 Top Class Call Girl Service Available
Call Girls Rishikesh Just Call 9667172968 Top Class Call Girl Service AvailableCall Girls Rishikesh Just Call 9667172968 Top Class Call Girl Service Available
Call Girls Rishikesh Just Call 9667172968 Top Class Call Girl Service Available
 
Gastric Cancer: Сlinical Implementation of Artificial Intelligence, Synergeti...
Gastric Cancer: Сlinical Implementation of Artificial Intelligence, Synergeti...Gastric Cancer: Сlinical Implementation of Artificial Intelligence, Synergeti...
Gastric Cancer: Сlinical Implementation of Artificial Intelligence, Synergeti...
 
Premium Call Girls Nagpur {9xx000xx09} ❤️VVIP POOJA Call Girls in Nagpur Maha...
Premium Call Girls Nagpur {9xx000xx09} ❤️VVIP POOJA Call Girls in Nagpur Maha...Premium Call Girls Nagpur {9xx000xx09} ❤️VVIP POOJA Call Girls in Nagpur Maha...
Premium Call Girls Nagpur {9xx000xx09} ❤️VVIP POOJA Call Girls in Nagpur Maha...
 
💚Chandigarh Call Girls Service 💯Piya 📲🔝8868886958🔝Call Girls In Chandigarh No...
💚Chandigarh Call Girls Service 💯Piya 📲🔝8868886958🔝Call Girls In Chandigarh No...💚Chandigarh Call Girls Service 💯Piya 📲🔝8868886958🔝Call Girls In Chandigarh No...
💚Chandigarh Call Girls Service 💯Piya 📲🔝8868886958🔝Call Girls In Chandigarh No...
 
Cheap Rate Call Girls Bangalore {9179660964} ❤️VVIP BEBO Call Girls in Bangal...
Cheap Rate Call Girls Bangalore {9179660964} ❤️VVIP BEBO Call Girls in Bangal...Cheap Rate Call Girls Bangalore {9179660964} ❤️VVIP BEBO Call Girls in Bangal...
Cheap Rate Call Girls Bangalore {9179660964} ❤️VVIP BEBO Call Girls in Bangal...
 
👉 Chennai Sexy Aunty’s WhatsApp Number 👉📞 7427069034 👉📞 Just📲 Call Ruhi Colle...
👉 Chennai Sexy Aunty’s WhatsApp Number 👉📞 7427069034 👉📞 Just📲 Call Ruhi Colle...👉 Chennai Sexy Aunty’s WhatsApp Number 👉📞 7427069034 👉📞 Just📲 Call Ruhi Colle...
👉 Chennai Sexy Aunty’s WhatsApp Number 👉📞 7427069034 👉📞 Just📲 Call Ruhi Colle...
 
Exclusive Call Girls Bangalore {7304373326} ❤️VVIP POOJA Call Girls in Bangal...
Exclusive Call Girls Bangalore {7304373326} ❤️VVIP POOJA Call Girls in Bangal...Exclusive Call Girls Bangalore {7304373326} ❤️VVIP POOJA Call Girls in Bangal...
Exclusive Call Girls Bangalore {7304373326} ❤️VVIP POOJA Call Girls in Bangal...
 
Call Girls Shahdol Just Call 8250077686 Top Class Call Girl Service Available
Call Girls Shahdol Just Call 8250077686 Top Class Call Girl Service AvailableCall Girls Shahdol Just Call 8250077686 Top Class Call Girl Service Available
Call Girls Shahdol Just Call 8250077686 Top Class Call Girl Service Available
 

Health 3.0 Leadership Conference: Bay Area Hospital Sourcing Project with Ariane Michas

  • 2. PROJECT PARTNERS - Convened by PSR,, the Hospital Leadership Team is a group of foodservice leaders from Bay Area Hospital Systems who joined forces to source more sustainable, fresh produce from local farmers. - CAFF’s mission is to serve CA family farmers and promote sustainable agriculture. CAFF has pioneered farm to institution sourcing throughout the state. -Participating Hospitals: John Muir Health, UCSF, SFVA, )Kaiser Permanente, Washington Hospital, St. Francis/ St. Mary’s, SF General). Project Funder: Kaiser Community Benefits -Distributors: Freshpoint, Bay Cities, Daylight Produce -Farms: Coke, Dwelley, Green Solar, Greene & Henley, Zuckermans…
  • 3. PROJECT ARCHITECTURE: -Change goals in the supply chain are focused on the traditional distribution infrastructure. -Combining volumes from the hospitals to influence suppliers to make changes in purchasing and ordering -Focus on 9 “flavor crops” than span the 12 month growing cycle, including both fruits and veg, whole, and fresh-cut -Recruiting appropriate farms to supply the project -Regularly tracking volumes -Creating marketing materials so the story doesn’t stop at the plate/tray
  • 4. CHALLENGES TO IMPLEMENTATION: -Distributors don’t have point of purchase ID for local, family farmed produce -Distributors favor working with big farms -Hospital food safety requirements bar many farmers from eligibility -Institutional reliance on fresh-cut produce -Food & labor budgets
  • 5. - Measured current sourcing practices & volumes - Recruited a farm able/willing to supply products - Worked with distributors to create point of purchase labeling - Shared order details with hospitals -  Tracked progress RESULT: 8,478# organic, local strawberries into the Hospitals. Coke Farm is increasing its acreage of organic berries by 30% this season to meet the demand from this project. CASE STUDY 1: Strawberries
  • 6. - Measured current sourcing practices & volumes - Recruited a farm able/willing to supply products -  Worked with 1 distributor to create point of purchase labeling -  Worked with distributor to segregate product during processing and create farm-specific label - Shared order details with hospitals -  Tracked progress RESULT: 3,830# local green beans in a variety of cuts into 2 Hospital Systems. Only the distributor with in-house processing was able to make this product available. CASE STUDY 2: Green Beans
  • 7. - Measured current sourcing practices & volumes - Huge volume of cheap product coming from Mexico floods the market and makes finding farmers who grow the “right” product a challenge - Labor budgets in hospitals prevent usage of locally available product - Locally available product ‘not well suited’ to processing RESULT: Only 1 case of local cherry tomatoes makes it through the value chain to the SFVA. CASE STUDY 3: Tomatoes
  • 8. TELLING THE STORY: Marketing Materials www.johnmuirhealth.com www.caff.orgwww.psr.org COMMUNITY ALLIANCE WITH FAMILY FARMERS WWW.CAFF.ORG WHY BUY LOCAL?
  • 9. TELLING THE STORY: Marketing Materials
  • 10. LESSONS LEARNED -Sourcing more local, sustainable food is not a supply problem, it’s a connection problem -Collective volume not as meaningful as collective influence (yet…) -There must be internal will all around the table -Pilot-scale project to create new distribution mechanisms -Need a third party organization or consultant -Each supply chain is unique, requires creative, hybrid solutions -Keep making the case
  • 11. LESSONS LEARNED “Having a roundtable discussion with other hospitals on the challenges, failures, strategies, sharing recipes, generating ideas as to how to grow this, discussing how to line up behind a farmer – that type of discussion is very valuable. If everyone is independent, no one is going to be able to drive this huge system forward, but if we have three or four hospitals, that’s a game changer. Al off a sudden, our distributor is listening to everything we have to say.” -Luis Vargas, Purchasing Director, University of California San Francisco Medical Center  
  • 12. QUESTIONS? PLEASE CONTACT: ARIANE MICHAS ariane@caff.org 510-832-4625 xt.12 KENDRA KLEIN kleinkec@yahoo.com 415-350-5957