Your website is the “front door” and primary identity of your organization. It can play a vital role in communicating both within and outside the world of your core constituents and supporters to educate and inform, build goodwill, raise funds, and bring people together. In this workshop, the fifth session in the latest 21st Century New Media Series from CALPACT and CHL at UC Berkeley's School of Public Health, Laura Shapiro of Global Fund for Women and Alex Bernardin of the San Francisco AIDS Foundation shared best practices for ensuring people not only cross your online threshold and stay awhile, but also strategies for how to deepen visitor engagement and motivate them to take action. Enjoy this resource from the training! To view other presentations, resources from this workshop: http://www.slideshare.net/SPHCalpact/calpact-training-social-media-usage-by-channel http://www.slideshare.net/SPHCalpact/calpact-kp-is-forengagement http://www.slideshare.net/SPHCalpact/calpact-training-features-for-engagement http://www.slideshare.net/SPHCalpact/calpact-training-engagement-features-in-non-profit-websites http://www.slideshare.net/SPHCalpact/calpact-how-to-make-website-more-engaging-workshop-051413 To learn more about this series, please visit: http://chl.berkeley.edu/events/newmedia/2012-2013-new-media-trainings/sessions. Follow Us on Twitter: @CALPACT Facebook: http://www.facebook.com/CALPACTUCB Website: www.calpact.org

1. New Media Training Series
Resources for Understanding KPIs (Key Performance Indicators)
These resources are also listed (and linked) online here: http://AlexJBconsulting.com/KPI-resources
There are a lot of folks on the web writing about KPIs, and metrics for measuring website performance. Below are a few
of the webpages that we think you’ll find useful starting points.
Avinash Kaushik writes extensively about web analytics. He has three books out on the subject, and maintains a blog
with very rich, informative posts that always emphasize the concept of ‘actionable insights’.
http://kaushik.net
Particular posts pertaining to metrics:
http://kaushik.net/avinash/best-web-metrics-kpis-small-medium-large-business/
http://www.kaushik.net/avinash/rules-choosing-web-analytics-key-performance-indicators/
http://kaushik.net/avinash/measure-choose-smarter-kpis-incentives/
KISS Metrics offers a product for measuring web traffic, but they also offer a free and often interesting blog on a variety
of related topics. This page has articles specifically on analytics/metrics:
http://blog.kissmetrics.com/topics/analytics/
Shabbir Safdar is a Bay Area consultant who specializes in working with non-profits, and who has a great reputation. He
blogs about a variety of issues pertinent to non-profit web work:
http://www.safdaranalytics.com/
Jeff Shuck, of Event360 is incredibly passionate about data analysis. If you ever get the chance to see him in person, do
it. In the meantime, he sometimes blog about data:
http://www.yourpartmatters.org/blog/2013/3/21/lies-damned-lies-and-huge-excel-reports
M+R Strategic Services is also a consulting vendor. They’re noteworthy because they produce a benchmark report every
year reflecting a variety of metrics across the non-profit spectrum:
http://www.mrss.com/digital/analytics-reporting/