Organizations and agencies across the public health, healthcare and non-profit sectors are increasingly using online webinars or web forums as a dynamic and cost effective medium for hosting a variety of trainings, discussions, and meetings for diverse audiences located both near and far. In this webinar, the third session in the latest 21st Century New Media Series from CALPACT and CHL at UC Berkeley's School of Public Health, Hannah Laurison and Livia Rojas from ChangeLab Solutions, and Lotta Chan and Star Tiffany from the Public Health Institute shared best practices, lessons learned, and examples of how to successfully plan and produce webinars/web forums for your organization. This handout is a resource from that webinar. Enjoy! To learn more about this series, please visit: http://chl.berkeley.edu/events/newmedia/2012-2013-new-media-trainings/sessions. To hear the recording from this webinar and access other resources, please visit: https://cc.readytalk.com/cc/s/meetingArchive?eventId=a6d7n24l70bm&campaignId=crxb9rahyccq Follow Us on Twitter: @CALPACT Facebook: http://www.facebook.com/CALPACTUCB Website: www.calpact.org

1. CALPACT New Media Webinar: Webinars and Web Forums for Health Best Practices
Presented by:
Sponsored by the California Pacific Public Health Training Center (CALPACT), Center for
Health Leadership (CHL), APHA, UC Berkeley School of Public Health.
PRESENTER INSTRUCTIONS
Thank you for agreeing to serve as a presenter for this Web Forum! To assist you with preparing for this event,
we have developed some presentation guidelines, as well as outlined logistical details for your reference. In
addition, we have included a detailed agenda, a description of the Web Forum, as well as your bio for review
and approval/edits.
PowerPoint Presentation Guidelines
1. Your presentation should be no more than 6-8 slides, and contain clear and concise bulleted points.
2. In order to test your presentation on the Web Forum system, we are asking that you send us your
presentation no later than Friday, March 8, 2013—three days prior to the event. Please send your
presentation directly to Lisa Petersonyourname@yourorganization.org.Please let us know ASAP if this
deadline is not convenient so that we can work on alternate arrangements.
Technical/Equipment Requirements
Internet Connection: For the best connection to the internet, please use an Ethernet connection as
opposed to a wireless one.
Audio Quality: We plan to record this Web Forum so it would be best for you to use a head set when
you are speaking (i.e. not speaker phone) if you wish to do the presentation hands-free.
IMPORTANT: WEB FORUM REHEARSAL
Thursday, March 7, 2013 – 11:00 AMPacific
In order to ensure that your presentations run smoothly, we have set up a date to rehearse the Web Forum
prior to the event. Please place this date on your calendar when you andor the person assisting you will
rehearse the Web Forum process online.
NOTE: The technical rehearsal requires that you use the computer and phone you plan to use on the day of the Web
Forum so that we can ensure that all of the settings will work on the day of the event.
WEB FORUM WORKING AGENDA
Pacific
10:30 AM Presenters get on call and online to prep for Web Forum [Lisa Peterson]
11:00 AM LIVE: Welcome participants and give them instructions for the Web Forum[Lisa Peterson]
Review Housekeeping Notes
[Announce & open Web Poll #1 – 3 minutes] [Open at slide 5]
Review upcoming Web Forum Topics and Dates
Reviewing the session agenda
Web Forum Presenter Instructions Page 1
[Rev. March 20, 2013] Author: Nehanda Lindsey, CommonHealth ACTION

2. [Announce results & close Web Poll #1] [Close at slide 8]
Introduce Moderator and Presenters
[Announce & open Web Poll #2 – 3 minutes] [Open at slide 44; Close on
announcement]
Introduce Hannah Burton Laurison:
11:05 AM Presentation [Hannah Burton Laurison]
Presentation on … followed by opportunity for Q&A
11:20AM Lisa introduces Livia Rojas [LisaPeterson]
11:21AM Presentation[Livia Rojas]
Discussion of the …
11:36AM Lisa introduces Charlotta Chan and Star Tiffany[LisaPeterson]
11:37AM Presentation [Charlotta Chan and Star Tiffany]
12:07PM Q&A [Moderator and all Presenters]
12:27PM Closing comments and wrap up [LisaPeterson]
12:30PM ADJOURN
WEB POLLS
Poll #1 (3 minutes):
(RESULTS NOT SHOWN)
I am attending this Web Forum:
a. Individually
b. In a group of 2-5 people
c. In a group of 6-10 people
d. In a group of more than 10 people
Poll #2 – two part poll (3 minutes):
(RESULTS SHOWN)
Does your organization engage in lobbying?
a. Yes
b. No
How familiar are you with the rules guiding lobbying for nonprofits?
Web Forum Presenter Instructions Page 2
[Rev. March 20, 2013] Author: Nehanda Lindsey, CommonHealth ACTION

3. a. Very familiar
b. Fairly familiar
c. Somewhat Familiar
d. Not familiar
Poll #5: (3 minutes)
(RESULTS SHOWN)
What additional resources and technical support would be most helpful to you in building support for
community prevention?
(Check all those that apply)
a. Messaging, talking points, and tools for engaging with media and decision makers
b. More information on the prevention provisions within the Affordable Care Act and resources
available at the federal, state, and local level
c. Case studies and ‘real’ examples of prevention at work
d. Advocacy Training (e.g. strategic consultation re legislative outreach, media advocacy and
communications training, etc.)
e. Other (please list)
WEB FORUM INFORMATION
Date: Wednesday, March 13, 2013
Time: 10:30 AM – 12:30 PMPacific
Moderator: Lisa Peterson
New Media Education Specialist
Center for Health Leadership
California Pacific Public Health Training Center (CALPACT) UC
Berkeley School of Public Health
Berkeley, CA
Presenters: Charlotta Chan, MEM
Communications Specialist
Dialogue4Health
Public Health Institute
Oakland, CA
Lotta Chan is a Communications Specialist at the Public Health Institute’s Dialogue4Health, an
internet-based forum and social network. Her communications work focuses on producing
timely, multi-sectoral Web Forums that engage participants and spark new conversations.
Alongside Dialogue4Health, she works as a Research Associate at Community Food and Justice
Coalition, another PHI project, where she focuses on research and communications on the
intersections of agriculture, food, climate change, and public health.
She received her B.A. in International Development Studies from UCLA, with minors in
Web Forum Presenter Instructions Page 3
[Rev. March 20, 2013] Author: Nehanda Lindsey, CommonHealth ACTION

4. Environmental Systems and Political Science, and her Masters in Environmental Management
from Yale University, School of Forestry and Environmental Studies.
Star Tiffany
Communications Specialist
Dialogue4Health
Public Health Institute
Oakland, CA
Star Tiffany is a Communications Specialist at the Public Health Institute (PHI). She has been
actively involved in the creation and evolution of Public Health Institute's Dialogue4Health
(D4H), an internet-based forum and social network. Star also produces Web Forums both within
PHI and with partners such as Kaiser Permanente. In addition, she helps manage the D4H
Community, Twitter, and Facebook pages.
Hannah Burton Laurison, MA
Title
Organization
Location
Oakland, CA
Hannah Burton Laurison, MA, is a senior planner and program director at ChangeLab Solutions,
where she leads capacity building and advocacy efforts to create healthier communities
nationwide. She is also a co-convener of the national Healthy Corner Store Network. Prior to
joining ChangeLab Solutions, Hannah staffed the Pennsylvania Fresh Food Financing Initiative, a
$120 million public/private initiative to develop new grocery stores in underserved
communities. In addition, she has worked with corner store owners to increase healthy choices,
coordinated a hunger relief program, and organized community gardens in low-income
communities. Hannah has written and spoken extensively on innovative policy solutions to
public health challenges. She is the recipient of a Roots of Change fellowship for sustainable
food system innovators. She graduated magna cum laude from Brown University and holds a
master's degree in planning from Tufts University.
Livia Rojas, MSSW
Title
Organization
Location
Oakland, CA
As the events and webinars manager, Livia Rojas, MSSW, helps with the design and
implementation of the organization's webinars, events and social media. Livia also produces
videos that promote the work ChangeLab Solutions does across the country. Prior to joining
ChangeLab Solutions, Livia provided technical assistance to college campuses with
multidisciplinary teams of practitioners serving survivors of sexual violence in the United States
and Puerto Rico. In addition, she has experience working with immigrant communities around
issues of HIV, substance use, incarceration/detention and gender-based violence. She is a
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[Rev. March 20, 2013] Author: Nehanda Lindsey, CommonHealth ACTION

5. graduate of UC Berkeley and Columbia University School of Social Work.
WEB FORUM PURPOSE:
Organizations and agencies across the public health, healthcare and non-profit sectors are increasingly using
online webinars or web forums as a dynamic and cost effective medium for hosting a variety of trainings,
discussions, and meetings for diverse audiences located both near and far. In this webinar, join Lotta Chan and
Star Tiffany from the Public Health Institute, and Hannah Laurison and Livia Rojas from ChangeLab Solutions as
they share best practices, lessons learned, and examples of how to successfully plan and produce webinars/web
forums for your organization.
By the end of this webinar, you will:
Understand how webinars and web forums can be used as a powerful tool for enhancing the delivery of
training, outreach, and technical assistance
Learn how to successfully use compelling audio and visual content
Learn tips for how to choose the right technology and the appropriate team to coordinate/market your
webinars
Identify strategies and tools for measuring impact and overcoming challenges
See examples of how webinars/web forums are being successfully implemented
TARGET AUDIENCE:
Researchers, public health officials, etc etc etc.
BACKGROUND:
Add background as it is relevant to your Web Forum.
Special thanks to Nehanda Lindsey, author and creator of this document. Nehanda is a Senior Program
Manager at CommonHealth ACTION.
Web Forum Presenter Instructions Page 5
[Rev. March 20, 2013] Author: Nehanda Lindsey, CommonHealth ACTION