Interested in learning how to transform data or complex, hard to understand information into something more visually appealing and meaningful? Or how to use tools and techniques to more successfully communicate critical information? In this webinar, the fourth session in the latest 21st Century New Media Series from CALPACT and CHL at UC Berkeley's School of Public Health, join Sheila Baxter and Leslie Safier from Healthy Communities Institute and Leslie Yang, from Awasu Design, as they share how they're using data visualization tools and infographics to innovatively communicate data that matters in a clear and creative way. Enjoy these slides from the training! Listen to the webinar here: http://cc.readytalk.com/play?id=5pq7nu View the webinar resources here: http://www.slideshare.net/SPHCalpact/calpact-webinar-using-infographics-and-data-visualization-resources To learn more about this series, please visit: http://chl.berkeley.edu/events/newmedia/2014-new-media-trainings/sessions.html Follow Us on Twitter: @CALPACT Facebook: http://www.facebook.com/CALPACTUCB Website: www.calpact.org

1. Welcome to the Webinar!
New Media Best Practices:
Using Infographics and Data Visualization
We will begin shortly…

2. Today you’ll be hearing from…
Leslie
Yang
Associate
Experience
Designer
Awasu
Design
Lisa
Peterson
New
Media
Educa:on
Specialist
CHL/CALPACT
Leslie
Safier
Director
of
Research
Healthy
Communi:es
Ins:tute
Sheila
Baxter
Director
of
Business
Development
Healthy
Communi:es
Ins:tute

3. Agenda
• Review of session objectives
• Housekeeping
• Sheila Baxter & Leslie Safier ~ Healthy Communities
Institute (HCI)
• Leslie Yang ~ Awasu Design
• Conclusion

4. Objectives
• Understand
how
infographics
and
data
visualiza:on
have
been
used
to
communicate
complex
informa:on
• Iden:fy
:ps
for
telling
stories
• Learn
strategies
for
choosing
the
right
tools
to
use

5. Tweet the event!
Use
#calpactNM14

6. Healthy Communities Institute
Leslie
Safier
Director
of
Research
Healthy
Communi:es
Ins:tute
Sheila
Baxter
Director
of
Business
Development
Healthy
Communi:es
Ins:tute

7. CALPACT New Media
Best Practices:
Using Infographics and
Data Visualization
Webinar
May 22, 2014
Sheila Baxter, MPH ‘10
Director of Business Development
West/Central Region
Healthy Communities Institute
Leslie Safier, MPH ‘10
Director of Research
Healthy Communities Institute

8. Data Visualization Basics
8
Word cloud developed by WordleTM : http://www.wordle.com

9. 9
Credit: John Snow, On the Mode of Communication of Cholera.
Early Data Visualizations

10. • Develop the Story
• Gather and Organize Your Information
• Create and Iterate
10
Process Overview

11. Always Maintain the Integrity of Your Data
11
Source: “America’s Newsroom”. Fox
News Channel. 31 Mar. 2014.
Television.
Source: Gibson, K. (2013 September 24). Black leaders
at Purdue find support, recruitment to be community
based. Retrieved from http://purdueexponent.org

12. Healthy Communities Institute Overview
• Mission
‒ Improve the health, vitality and environmental sustainability of communities,
counties and states
• Headquarters
‒ Berkeley, California
• Problem/Approach
‒ Health data is decentralized
‒ Centralize, make understandable, lead to informed action
• Solution Healthy Communities Institute’s Platform
‒ Provide population health indicator dashboards, geomapped health risk
“hotspots,” best practice sharing and evaluation tools
‒ Users: health systems and hospitals, foundations, health departments,
collaboratives, any organization assuming risk of populations
• National Relationships/Awards/ Coverage
‒ 2012 Health and Human Services Award: Best Community Health App
‒ 2011 Health and Human Services Award: MyHealthyPeople - Helping Attain The
Health Goals Of Healthy People 2020
‒ VHA and CHA National Agreements
‒ 100+ million lives in the United States XXX

13. • 100 – 200 indicators
• Color coded
• Constantly updated
Community
Dashboard
• 2000 in database
• Programs & policies
• Evaluation-based
Promising
Practices
• Form working groups
• Set local goals
• Manage achievement
of objectives
Initiative Centers
• HP 2020 Tracker
• Local Priorities tracker
• Comparative and
longitudinal evaluation
Evaluation
&Tracking
System Capabilities
XXX

14. San Francisco
Citywide Cost Savings and Reduction of ED Overcrowding
due to Alcohol Abuse
14
XXXmm

15. San Francisco ED Rates: Alcohol Abuse
and
XXXm

16. Growing Problem
and
XXXm

17. San Francisco ED Rates: Alcohol Abuse Map
and
XXXm

18. The Citywide Solution
and
1. 50 San Francisco Stakeholders came together
2. Sober and Respite Center created
3. Van service provides transport from police
or with ambulance crew hand-off
4. 10-14 inebriates diverted from EDs everyday
XXXm

19. Financial Benefits
and
Operates 24/7
• Daily operating cost: less than $2,700/day
(ambulance ride and ED visit)
• Annual operating cost: $1 million/year
• Approximate value cost avoidance: $9 million/year
XXXm

20. A Creative Solution
and
Success
• Reduced citywide costs for chronic public inebriates
Ingredients that Solved the Problem
• Statewide Hospital data tell the story
• Multi-sector collaborative and citywide solution
XXXm

21. The HCN System
Thank You!
For more information
Sheila Baxter
Sheila.Baxter@healthycities.org
Leslie Safier
leslie@healthycities.org
Healthy Communities Institute
http://www.healthycommunitiesinstitute.com/
Sample Client Sites
Douglas County: http://www.douglascohealth.org/
St. Mary Medical Center : http://www.stmaryhealthcare.org/CommunityHealthDataandResources
Alameda County: http://www.healthyalamedacounty.org/
HCI Platform System
XXX

22. • Develop the Story
‒ What story are you trying to tell? Consider what data is necessary to support
your story.
‒ What questions will your visualization allow you to explore or answer?
‒ Why will users be viewing or interacting with the visualization?
• Gather and Organize Your Information
‒ Think about the best ways to summarize your spreadsheets.
‒ Consider your primary audience and their data literacy.
‒ Determine what information is critical for understanding.
‒ Use tools such as color, iconography and typography to display critical
information.
• Create and Iterate
‒ Sketch out early ideas.
‒ Get feedback early and often.
‒ Keep your purpose and user in mind.
‒ Maintain the integrity of the data through scales, legends, and display.
‒ Simplify!
Process Summary
22

23. 23
Data Visualization Tools and Resources*
Books
• Few, Stephen. (2009) Now You See It. Oakland, CA: Analytics Press.
• Tufte, Edward. (1983). The Visual Display of Quantitative Information.
Cheshire, CT: Graphics Press.
Background Information
• Duke University Libraries. Introduction to Data Visualization.
http://guides.library.duke.edu/vis_types
• Anne K. Emery. The Dataviz Design Process: 7 Steps for Beginners.
http://annkemery.com/dataviz-design-process/
Tools
• Fast Company Magazine. 30 Simple Tools for Data Visualization.
http://www.fastcodesign.com/3029239/infographic-of-the-day/30-simple-
tools-for-data-visualization
• Google Fusion Tables.
https://support.google.com/fusiontables/answer/2571232
• Tableu Public. http://www.tableausoftware.com/public/
• Many Eyes. http://www.manyeyes.com
*This is by no means an exhaustive list. It contains information we came across while developing this
presentation that may be useful to you.

24. 24
Data Visualization Tools and Resources (pg 2)*
*This is by no means an exhaustive list. It contains information we came across while developing this
presentation that may be useful to you.
Inspiration
• The Guardian. http://www.theguardian.com/data
• Information is Beautiful. http://www.informationisbeautiful.net/
• Flowing Data. http://flowingdata.com/
• GE Data Visualization. http://visualization.geblogs.com/
• NEWSVIS. http://newsvis.org/
• Visual Complexity. http://www.visualcomplexity.com/vc/
• Reddit Data is Beautiful. http://www.reddit.com/r/dataisbeautiful

25. Q & A for Sheila and Leslie
• Send
a
ques:on
or
comment
using
the
chat
box
func:on
• Click
“raise
hand”
buQon
to
be
taken
off
mute
and
ask
a
ques:on
verbally
Leslie
Safier
Director
of
Research
Healthy
Communi:es
Ins:tute
Sheila
Baxter
Director
of
Business
Development
Healthy
Communi:es
Ins:tute

26. Awasu Design
Leslie
Yang
Associate
Experience
Designer
Awasu
Design

49. Q & A for Leslie
• Send
a
ques:on
or
comment
using
the
chat
box
func:on
• Click
“raise
hand”
buQon
to
be
taken
off
mute
and
ask
a
ques:on
verbally
Leslie
Yang
Associate
Experience
Designer
Awasu
Design

50. Speaker Contact Information
Sheila
Baxter
Sheila.Baxter@healthyci:es.org
Leslie
Safier
leslie@healthyci:es.org
Leslie
Yang
Leslie.yang@gmail.com

51. What action step will you take after the webinar?
• What do you think you can do in the next month to
further your goals with infographics & data visualization?
• Let us know ~ we’d love to check back with you and hear how
it’s going!
• We appreciate your feedback!

52. Thank you!
Questions? Contact us at sphcalpact@berkeley.edu
Learn more about other trainings:
http://chl.berkeley.edu/events/newmedia/2014-new-media-trainings/sessions.html