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2. THE COMPANY
• World’s second-largest home appliance maker by revenue
(1)
• Revenue of SEK102.6 billion (2)
• Present in 60 countries, and more than 150 markets with
55,000 employees (3)
• Produces vacuum cleaners, refrigerator, washing machines,
ovens etc. for professionals and home consumers
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(4)

4. MISSION STATEMENT
"The Electrolux mission is to be the world leader in profitably
marketing innovative product and service solutions to real
problems, thereby making the personal and professional lives
of our customers easier and more enjoyable." (4)
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6. MISSION >> STRATEGY
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7. ELECTROLUX'S MARKETING STRATEGY
(2)
• Heavily R&D Focused to create
innovative products
• Innovative Maketing Strategy
o Design Lab
o ADEX
o The Cube
• Strong Consumer dialog through PR
and internet (dialog with chefs/hotels
etc. to drive innovation)
• Environmental awareness
raising(VAC from sea)
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9. STREAMLINING THE MISSION STATEMENT
Inspirational (We are here to inspire)
What, How, Why
"The Electrolux mission is to be the world leader in profitably
marketing innovative product and service solutions to real
problems, thereby making the personal and professional lives of
our customers easier and more enjoyable."
"We believe in excellence and we believe in innovation.
We believe in making life easier. We achieve this by
making our products and service solutions smart,
efficient and easy to use."
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10. THE PRODUCT
Electrolux Smart Home®
bringing the intelligent home to the average consumer to make
life easier, more comfortable and sustainable.
The smart home system collects data from
- Weather reports
- Electricity prices
- Homeowner's habits
To optimize energy consumption, reduce costs and maximize
comfort while keeping environmental impact at a minimum.
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12. BIBLIOGRAPHY
• (1)Peter, Hans. "UPDATE 2-Electrolux Sets New Cost-
saving Plan." Reuters. N.p., n.d. Web. 1 Sept. 2012.
<UPDATE 2-Electrolux sets new cost-saving plan>.
• (2)"Electrolux Annual Report 2011" Electrolux Group. 2
Sept. 2012 <http://group.electrolux.com/en/wp-
content/uploads/2012/03/Electrolux-Annual-Report-
2011.pd>
• (3) http://group.electrolux.com/en/our-employees-and-
diversity-2791/
• (4) http://maintenance.electrolux.com/node391.asp
• (5)http://www.youtube.com/watch?v=QcLQka7S_xo
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