1. Innovation for Success™
Business Storytelling & Social
Media for Business Owners
Most companies with or developing a more sophisticated online
presence will adopt some form of social media.
However evidence suggests that businesses that engage in social
media, know they should and in general know how to, but struggle
to say something relevant or of interest to their community and
which adds value to the business.
The Solution The Activities
Innovation for Success™ will help
companies attending the “The choice is The workshop will seek to have the
companies understand:
either innovate
workshop increase understanding
of the key activities that need to Their competitive ifferentiator;
be considered as part of the The intangible assets of their
changing face of marketing and
communications through online
or fall behind” business, such as Awards and
Recognition, Brand and Reputation,
media. Corporate Social Responsibility.
The workshop will work through how to analyse The intangible assets associated with their
their business and create compelling and relevant business, such as Provenance, Authenticity, Heritage
content to market their business online. and Regional collateral assets such as tourist
attractions.
Appropriate for both product and service based
businesses , the content will address: Thought Leadership positioning, Social issues and
business issues which inspire, motivate or challenge
 When your business competes on a similar their sector
product or service platform, what is its key
differentiator? The workshop will help the companies collate these
 All things being equal, how do you stand out assets to determine:
from the competition?  Which to communicate as part of their
 What do you have to say and who’s interested customer engagement process
in hearing it?  What the appropriate medium would be
 Is social media suitable at all.
Half day workshops will be held in Dumfries on March 3rd, 2011 and in Galashiels on March 10th, 2011.
Contact Richie Connor on richie.connor@scotent.co.uk for further details.
© 2010 www.innovationforsuccess.co.uk