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Michael L. Brodie, Mark Greaves, Rudi Studer
                                                                                       STI Fellows

© Copyright 2011   STI - INTERNATIONAL www.sti2.org
Michael L. Brodie, Mark Greaves, Rudi Studer
                                                                                       STI Fellows

© Copyright 2011   STI - INTERNATIONAL www.sti2.org
www.sti2.org
www.sti2.org
Bytes Beat Bricks
Mail: Text vs. Mail




Movies: Netflix vs Blockbuster




       www.sti2.org              7/2011 -Summit
Bytes Beat Bricks
Books: Amazon vs. Borders




Music: iTunes vs CDs




     www.sti2.org           7/2011 -Summit
Our Digital Universe

 •  Unimaginable
               –    Scope
               –    Scale
               –    Opportunities
               –    Challenges


 •  “It amazes us because we simply don’t understand it.”
               –  Gérard Berry, Académie française




www.sti2.org                                            7/2011 -Summit
A Time of Fundamental Change

 •  Conventional approaches exhausted ?
               –  Does scope and scale lead to fundamental change


 •  From the Computing Era to the Problem Solving Era
               –  E.g., Social computing




www.sti2.org                                                        7/2011 -Summit
What?

 •  Critical Applications @ scale: Healthcare

 •  Problem Solving

 •  Techy Stuff
               –    Big Data
               –    Services
               –    Cloud
               –    Semantic Web
               –    Semantic Technologies
               –    …




www.sti2.org                                    7/2011 -Summit
Why Are We Here?

 •  Semantic Technologies
               –  Pillar of Modern Computing

 •  Semantic Web
               –  Linked Data


 •  Social Semantics




www.sti2.org                                   7/2011 -Summit
Semantic Technology Adoption …


 •  Research
               –  Across computer science disciplines
               –  Across application disciplines,
                   •  e.g. eHealth, life sciences, smart grids, …


 •  Commercialization
               –  Business applications
                   •  Early adopters
                   •  Mainstream application developers




www.sti2.org                                                        7/2011 -Summit
Synergy Opportunities

 •  Databases
               –  NoSQL databases
 •  Information Retrieval
               –  Access structured and unstructured data in a uniform way
 •  Data / Text mining
               –  Bridge the gap to semantic representations
 •  Software Engineering
               –  Reuse-oriented development
 •  Social Sciences
               –  Analyze and understand the development of communities



www.sti2.org                                                           7/2011 -Summit
Topics…

 •         State-of-the-art: Where we are, trends, key issues, challenges
               –  Successes
               –  Adoption


 •         Future
               –  Application potential
                    •  Grounded in pragmatics, use cases
               –  Challenges




 •         Visionary
               –  Strategic perspectives
               –  Grand challenges
               –  Topics for a 5 year research and development agenda




www.sti2.org                                                                7/2011 -Summit
Hard Questions

 •         Why hasn’t semantic web technology caught on in a commercially-
           interesting way?
               –  If I hear the answer “immature tools” again, I will be ill…
               –  Is there a commercial use case for page-based semantic markup beyond SEO and
                  maybe GoodRelations?

 •         What is the role of logical inference in the Semantic Web?
               –  Data is often impossible to cache
               –  Data at this scale always includes mistakes
               –  What did LarKC’s experience teach us?

 •         How should the Semantic Web community react to the resurgence of
           “low semantics” data markup like Facebook OGP and schema.org?
               –  Main (technical) criticism was that webmaster authoring in RDFa was too difficult

 •         Where is the next big tranche of Semantic Web data coming from?
               –  Social data, transactional data, geolocation data, advertising data?


www.sti2.org                                                                                     7/2011 -Summit
Attitude – Orientation


 •  AI-Database

 •  Semantics

 •  Engineering




www.sti2.org              7/2011 -Summit
Summit Themes


 •  Big Data: Manage, Search, Integrate, …

 •  Making Linked Data Work
               –  Applications: Linked Data in Domains
               –  Linked Data + Services, Ontologies, …

 •  Social Semantics
               –  Social data is all about emergent phenomena
               –  Includes aspects of Big Data and Linked Data
                  •  Adds unique issues of privacy, consensus/diversity, analytics, very
                     loose data models (“friend,” “like,” “recommend”), etc.



www.sti2.org                                                                          7/2011 -Summit
Agenda

•       Wednesday
           –  Managing Data Semantic Web Scale I: Michael
           –  Future of the Semantic Web: Rudi


•       Thursday
           –    Social Semantics: Mark
           –    Linked Data in Domains: Mark
           –    Managing Data Semantic Web Scale II: Michael
           –    Making Linked Data Work I: Rudi
           –    The Story So Far I: Dieter, All


•       Friday
           –  Making Linked Data Work II: Rudi
           –  The Story So Far II: All
           –  Closing


www.sti2.org                                                    7/2011 -Summit
Guidance


 •  Not a conference = not reports of research results
 •  Predominately open discussion
 •  Presentations
               –  Clear
               –  Short
               –  Provocative




www.sti2.org                                         7/2011 -Summit
Discussion




www.sti2.org

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STI Fellows Discuss Semantic Technologies

  • 1. Michael L. Brodie, Mark Greaves, Rudi Studer STI Fellows © Copyright 2011 STI - INTERNATIONAL www.sti2.org
  • 2. Michael L. Brodie, Mark Greaves, Rudi Studer STI Fellows © Copyright 2011 STI - INTERNATIONAL www.sti2.org
  • 5. Bytes Beat Bricks Mail: Text vs. Mail Movies: Netflix vs Blockbuster www.sti2.org 7/2011 -Summit
  • 6. Bytes Beat Bricks Books: Amazon vs. Borders Music: iTunes vs CDs www.sti2.org 7/2011 -Summit
  • 7. Our Digital Universe •  Unimaginable –  Scope –  Scale –  Opportunities –  Challenges •  “It amazes us because we simply don’t understand it.” –  Gérard Berry, Académie française www.sti2.org 7/2011 -Summit
  • 8. A Time of Fundamental Change •  Conventional approaches exhausted ? –  Does scope and scale lead to fundamental change •  From the Computing Era to the Problem Solving Era –  E.g., Social computing www.sti2.org 7/2011 -Summit
  • 9. What? •  Critical Applications @ scale: Healthcare •  Problem Solving •  Techy Stuff –  Big Data –  Services –  Cloud –  Semantic Web –  Semantic Technologies –  … www.sti2.org 7/2011 -Summit
  • 10. Why Are We Here? •  Semantic Technologies –  Pillar of Modern Computing •  Semantic Web –  Linked Data •  Social Semantics www.sti2.org 7/2011 -Summit
  • 11. Semantic Technology Adoption … •  Research –  Across computer science disciplines –  Across application disciplines, •  e.g. eHealth, life sciences, smart grids, … •  Commercialization –  Business applications •  Early adopters •  Mainstream application developers www.sti2.org 7/2011 -Summit
  • 12. Synergy Opportunities •  Databases –  NoSQL databases •  Information Retrieval –  Access structured and unstructured data in a uniform way •  Data / Text mining –  Bridge the gap to semantic representations •  Software Engineering –  Reuse-oriented development •  Social Sciences –  Analyze and understand the development of communities www.sti2.org 7/2011 -Summit
  • 13. Topics… •  State-of-the-art: Where we are, trends, key issues, challenges –  Successes –  Adoption •  Future –  Application potential •  Grounded in pragmatics, use cases –  Challenges •  Visionary –  Strategic perspectives –  Grand challenges –  Topics for a 5 year research and development agenda www.sti2.org 7/2011 -Summit
  • 14. Hard Questions •  Why hasn’t semantic web technology caught on in a commercially- interesting way? –  If I hear the answer “immature tools” again, I will be ill… –  Is there a commercial use case for page-based semantic markup beyond SEO and maybe GoodRelations? •  What is the role of logical inference in the Semantic Web? –  Data is often impossible to cache –  Data at this scale always includes mistakes –  What did LarKC’s experience teach us? •  How should the Semantic Web community react to the resurgence of “low semantics” data markup like Facebook OGP and schema.org? –  Main (technical) criticism was that webmaster authoring in RDFa was too difficult •  Where is the next big tranche of Semantic Web data coming from? –  Social data, transactional data, geolocation data, advertising data? www.sti2.org 7/2011 -Summit
  • 15. Attitude – Orientation •  AI-Database •  Semantics •  Engineering www.sti2.org 7/2011 -Summit
  • 16. Summit Themes •  Big Data: Manage, Search, Integrate, … •  Making Linked Data Work –  Applications: Linked Data in Domains –  Linked Data + Services, Ontologies, … •  Social Semantics –  Social data is all about emergent phenomena –  Includes aspects of Big Data and Linked Data •  Adds unique issues of privacy, consensus/diversity, analytics, very loose data models (“friend,” “like,” “recommend”), etc. www.sti2.org 7/2011 -Summit
  • 17. Agenda •  Wednesday –  Managing Data Semantic Web Scale I: Michael –  Future of the Semantic Web: Rudi •  Thursday –  Social Semantics: Mark –  Linked Data in Domains: Mark –  Managing Data Semantic Web Scale II: Michael –  Making Linked Data Work I: Rudi –  The Story So Far I: Dieter, All •  Friday –  Making Linked Data Work II: Rudi –  The Story So Far II: All –  Closing www.sti2.org 7/2011 -Summit
  • 18. Guidance •  Not a conference = not reports of research results •  Predominately open discussion •  Presentations –  Clear –  Short –  Provocative www.sti2.org 7/2011 -Summit