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www.sti-innsbruck.at© Copyright 2012 STI INNSBRUCK www.sti-innsbruck.at
Measuring your visibility in the online
sharing platforms
(YouTube, slideshare, videolectures.net, Delicious, flickr)
Ioannis Stavrakantonakis
www.sti-innsbruck.at
YouTube
YouTube Analytics
• High-level summary report
www.sti-innsbruck.at
YouTube – Overview page
www.sti-innsbruck.at
YouTube
YouTube Analytics
• High-level summary report
• Views Reports
– Views
– Demographics (age, gender, location)
– Audience Retention
• Engagement Reports
– Likes & Dislikes
– Subscribers
– Favorites
– Comments
– Sharing
www.sti-innsbruck.at
YouTube – Demographics
www.sti-innsbruck.at
YouTube – Audience Retention (per video)
Absolute audience retention: How often each moment of your video is
watched.
Relative audience retention: Video’s ability to retain viewers relative to all
YouTube videos of similar length. (limitation: video views>300)
www.sti-innsbruck.at
Free account
Statistics per presentation - Number of:
Views (Embed, on slideshare), Favorites,
Downloads, Comments
slideshare
Pro account
• Analytics summary
• Statistics per presentation
• Latest tweets
• All views (timeline)
www.sti-innsbruck.at
slideshare – Pro account statistics
Analytics summary
• Total Views / Favorites /
Downloads / Tweets / Likes
• Most active presentations
• Most search keywords
• Locations
www.sti-innsbruck.at
slideshare – Pro account statistics
By Presentation
• Views
• Shares (facebook, email)
• referring URLs
• Tweets
• Downloads
• Comments
• Favorites
www.sti-innsbruck.at
Lecture page
Information about:
– Views
– Lecture popularity (stars)
– Social networks counters (Tweets, Likes, Google+, LinkedIn shares,
Delicious, Mendeley)
No information about:
– Number of downloads
Videolectures.net
www.sti-innsbruck.at
Conference page
Information about:
– Most popular lectures (based on views)
– Top voted lectures
Author page
Information about:
– Views of her/his lectures
Videolectures.net
www.sti-innsbruck.at
Delicious
Visibility of links shared
• Saves
Visibility of stacks shared (playlists for the web)
• Views
• Followers
• Social networks counters (Tweets, Likes)
• Comments
www.sti-innsbruck.at
Flickr
Free account
• Photos’ views, comments
• Set of photos’ views, comments
• Popular
– Interestingness: “Where the clickthroughs are coming from; who comments on it and
when; who marks it as a favorite; its tags and many more things which are constantly
changing. Interestingness changes over time, as more and more fantastic content and
stories are added to Flickr.” [2]
– Views
– Favorites
– Comments
www.sti-innsbruck.at
Flickr
Pro account
• Account overview
• Individual photos
• Daily referrers
www.sti-innsbruck.at
References
1. YouTube Analytics: http
://support.google.com/youtube/bin/static.py?hl=en&guide=1714169&page=guide.cs
2. Flickr Interestingness: http://www.flickr.com/explore/interesting/

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Notas del editor

  1. <number>
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  3. YouTube Analytics reports are presented in a useful and interactive way <number>
  4. Audience retention: how much time they keep watching your videos <number>
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  6. Absolute: shows the views of every moment of the video as a percentage of the number of views of the beginning of the video. <number>
  7. Pro account from 20€ to 250€ <number>
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  14. designed to give you insight into the ways that people are finding your photos. There are stats available for people surfing on Flickr itself - where the referrer is flickr.com - and stats about people coming from other websites. We can show you the sorts of things people search for on search engines where your photos turn up, and tell you how many views your photos have. <number>
  15. <number>