This document discusses workplace innovation and creating a mass movement around it in Europe. It outlines the benefits of workplace innovation for growth in small-and-medium enterprises. While workplace innovation leads to substantial growth, not all companies adopt it due to information problems and slow diffusion. The EUWIN (European Workplace Innovation Network) is proposed as a way to help more companies adopt workplace innovation through five cornerstones: upscaling efforts, collecting ideas, building support systems, focusing messaging, and overcoming barriers. The document requests support and outlines how various stakeholders can help promote and advance workplace innovation.

1. Workplace Innovation
Creating a mass movement

2. Workplace innovation: benefits?
• Europe needs ‘Gazelles’: SME’s that grow quickly. Innovation
is the main driver of these SME’s.
– I&A (Belgium) and TNO (NL) have shown that the main difference
between not-growers and Gazelles is Workplace Innovation!
– Gazelles have shown growth of turnover of 50% higher than nongrowers in the period 2007-2010! (median-comparison, TNO).
– Gazelles, using WPI, show substantial growth in new products (I&A).
• Any company starting with WPI shows growth jumps from at
least 10% (Van Reenen, 2011; ILO, 2013).

3. Why doesn’t everybody do it?
• What is Workplace Innovation? There is an information
problem.
• Diffusion of WPI is slow (companies tend to wait for others to
start, free rider behavior)
• Companies need a push in the back: countries having WPIprogrammes see more growth
• So, with a little help of your friends, WPI will flourish!

4. EUWIN = five corner stones

5. EUWIN is…, is not …
• It is about …
–
–
–
–
Upscaling
Collecing attractive ideas
Building support systems
Well focusing our message
• It is not about …
– Delivering funds to partners  but showing the opportunities
– Doing case studies or research  but build on existing results

6. Four axes for your support
Effective demand
- Policy support
- Metrics
- Procurement
Create uplift and linkages
- Networks
- Partnerships
COMPANIES NEED
TO CHANGE IN A
SYSTEMIC WAY
Effective supply
- Better support
- Data
- Examples
Eliminate barriers
- Resistance employer
organisations
- Mistrust policy makers
- Competing networks

7. Support in effective supply
• Better support to companies
– Can participants connect our examples to companies?
– We are delivering a toolbox: it would be nice to connect this to you
– But supply your tools to it too!
• Can participants ensure data collection with reference to WPI?
– EU-OSHA: ESENER
– Other countries?
• Can you connect their examples to ours?
– We are rebuilding a simple ‘story box’: supply your examples too!

8. Support in effective demand
- Policy support
-
Promote WPI among your policy makers
Link your events to the EUWIN-scheme (let us know)
- Metrics
- See to it that WPI get measured: use the MEADOW survey instructions
(http://ec.europa.eu/research/social-sciences/projects/229_en.html)
- Procurement
-
Make WPI a pre-condition for projects

9. Support in uplift and linkages
- Networks
-
Help our networking activities: our regional coordinators are planning ‘campaigns’.
Participate in our four platforms: Social Partner, Knowledge Partner, Enterprise Partner,
Policy Partner
- Partnerships
-
Promote EUWIN as an associate network

10. Help eliminate barriers
- Resistance employer organisations: WPI is a precondition for growth!
- Uncertainty of policy makers: WPI is a market failure
- Let us collaborate: for our public good = healthy and productive workers

11. How can EUWIN help you?
- Cross-reference in events to one another
- Co-hosting of the large conferences?: Sofia 2014; Leuven 2015
- Information exchange/Co-influencing on opportunities:
- EU-calls, EU-networks to develop the tenders
- Support each’s ideas
- Use our instruments, invite us to present/discuss

12. So, what do we expect from
an EUWIN-ambassador?
• Each member become separate member of the EUWIN-network
– Enlist in the database (see end of presentation)  this shows exposure
• Help identify WPI-companies
– Can ambassadors identify such companies for us?
– Get into contact: let them register
• Be an ambassador towards companies for EUWIN
–
–
–
–
–
Connect the information to the regional coordinator
Connect to the examples
Supply examples for the ‘knowledge base’
Help select and approach companies to participate in the events
Give your opinion on Facebook, LinkedIn, Twitter

13. You and EUWIN
• If you want to join euwin, if you want to become an ambassador, register
at http://eepurl.com/vzCST
• For more information on DG Enterprise’s activities, visit our website at
http://ec.europa.eu/enterprise/policies/innovation/policy/workplaceinnovation/index_en.htm

15. The 2013 Agenda
• May, 23-24th: UNECE (Dubrovnik)
• May, 27-28th: Jornada 'L'organització del treball i els usos del temps
en el context de crisi‘ (Barcelona)
• June, 13th: Regional conference Sw-Fi-De-Ge (Linköping)
• June, 13th: ANACT, Quality of work conference (Lyon)
• October: Regional conference UK-B-IE-NL (London)
• November: IWOT, Knowledge partners feeder conference (Leiden)
• November: SME-conference (Lithuania)

16. The 2013 Agenda
• May, 23-24th: UNECE (Dubrovnik)
• May, 27-28th: Jornada 'L'organització del treball i els usos del temps
en el context de crisi‘ (Barcelona)
• June, 13th: Regional conference Sw-Fi-De-Ge (Linköping)
• June, 13th: ANACT, Quality of work conference (Lyon)
• October: Regional conference UK-B-IE-NL (London)
• November: IWOT, Knowledge partners feeder conference (Leiden)
• November: SME-conference (Lithuania)

17. EUWIN: who’s who? (1)
• DG Enterprise & Industry: Xavier Le Mounier (Xavier.LEMOUNIER@ec.europa.eu), Grzegorz Drozd
(Grzegorz.DROZD@ec.europa.eu)
• The Netherlands: Steven Dhondt (steven.dhondt@tno.nl)
• UK: Peter Totterdill (peter.totterdill@ukwon.net)
• Belgium: Mieke Vangramberen
(mieke.vangramberen@flanderssynergy.be), Geert Van Hootegem
(Geert.VanHootegem@soc.kuleuven.be)
• Germany: Claudio Zettel (Claudio.Zettel@dlr.de)
• Austria: Alex Kesselring (kesselring@zsi.at)
• Lithuania: Ramojus Remeiris (ramojus@reimeris.com)

18. EUWIN: who’s who? (2)
•
•
•
•
•
•
Bulgaria: Zoya Damianova (zoya.damianova@online.bg)
Italy: Volker Telljohann (vtelljohann@gmail.com)
Finland: Tuomo Alasoini (Tuomo.Alasoini@tekes.fi)
France: Ségolène Journoud (s.journoud@anact.fr)
Germany: Juergen Howaldt (Howaldt@sfs-dortmund.de)
Spain: Alejandra Martinez (alejandra.martinez@bicg.com), Maite Moreno
(maite.moreno@tecnalia.com), Carlos Lozano (carlos.lozana@bicg.com)
• Denmark: Robert Karasek (robert.karasek@psy.ku.dk)

19. EUWIN: Social Media
• http://ec.europa.eu/enterprise/policies/innovation/policy/workplaceinnovation/activities/index_en.htm
• http://www.linkedin.com/groups/EUWIN-European-WorkplaceInnovation-Network
• https://twitter.com/euwinEU
• http://www.facebook.com/#!/euwinEU