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Chapter 6
Embrace Technology




     Denny Sawyer
Wall of
Sound
•Costs $350,000
•Perspective
•Jeep 135 dB
•Permanent hearing loss at 127
dB
    •1 Fifteen-inch
    •4 Five-inch
    •2 tweeters
    •1,200 watts of Power
•Wall Of SOUND
•26,400 watts of power from
55 2,300 watt amplifiers
•Consists of 600 speakers
    •88 JBL Fifteen-inch
    •174 JBL twelve-inch
    •288 JBL five-inch
    •54 ElectoVoice Tweeters
The dead 2009
• Bringing Dead Heads
  together once again
• App“The Dead Tour
  2009 – ALL ACCESS”
• Communications
  revolution driven by
  marketing technology
• Embrace Real-time
  social networks= free
  marketing
dod
•   The Department of Defense
    embraces communications
    technologies much like the dead.
•   Directive-Type Memorandum 09-
    026 states DoD employees (U.S.
    Army forces, Air Force, Navy, and
    Marines) can use and participate
    in social networking sites to stay
    in contact with peers, friends,
    family members, and the general
    public.
•   The U.S. Military is using
    marketing lessons from the
    Grateful Dead! (what would Jerry
    Garcia think?)

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Chapter 6

  • 2. Wall of Sound •Costs $350,000 •Perspective •Jeep 135 dB •Permanent hearing loss at 127 dB •1 Fifteen-inch •4 Five-inch •2 tweeters •1,200 watts of Power •Wall Of SOUND •26,400 watts of power from 55 2,300 watt amplifiers •Consists of 600 speakers •88 JBL Fifteen-inch •174 JBL twelve-inch •288 JBL five-inch •54 ElectoVoice Tweeters
  • 3. The dead 2009 • Bringing Dead Heads together once again • App“The Dead Tour 2009 – ALL ACCESS” • Communications revolution driven by marketing technology • Embrace Real-time social networks= free marketing
  • 4. dod • The Department of Defense embraces communications technologies much like the dead. • Directive-Type Memorandum 09- 026 states DoD employees (U.S. Army forces, Air Force, Navy, and Marines) can use and participate in social networking sites to stay in contact with peers, friends, family members, and the general public. • The U.S. Military is using marketing lessons from the Grateful Dead! (what would Jerry Garcia think?)