1. Kim George
Morgan Hoey

2.  Ummm Who is Kuhn’s?
 What did we actually do?
 2 good things
 What we would change?
 The Journey
 How we feel now
 Life lessons
 Should we do it again?

3.  Opened in 1853, Kuhn’s Jewelers is the city’s oldest jewelry store
and the sixth continuously operated jewelry business in the
nation
 Family Owned and Operated
 Host promotional events: Third Friday, Ladies night, ect.
 Main demographic: 40yrs and over upper-class women and Bridal
 Target demographic for social media: 20yrs to 30yrs young professionals

4.  Branch in to new target market
 Pintrest, Twitter, Facebook, Constant Contact
 Liza Twilley
 Ran a contest!
 OPENED EYES!

5.  Great Plan!
 Learned how to deal with the …
Ok so now what...

6.  Understand what they would realistically be
ready willing and able to do

7.  Overall it was
worthwhile
 Learned to create
great plans
 Learned about the
dynamics of client
work

8.  Out of Control
 Relived it was over
 Disappointed with results

9.  Communication is key in client
work, specifically in terms of expectations

10.  Yes!
 Valuable lessons for creating social media
plans
 Learned how to communicate and work with
clients
 Professional experience in the classroom

11.  https://encrypted-tbn1.gstatic.com/images?q=tbn:ANd9GcR4y_2B5s_DXsIb-
rugikCAmeh9YRMG8nFBeS0IqYRaSHr4eLSw
 https://encrypted-
tbn1.gstatic.com/images?q=tbn:ANd9GcQD8ESVEZS_CGKeNJZ7jLXR2tPAzybdINTk
LkBLw3X5J5CQR6L8
 https://encrypted-
tbn2.gstatic.com/images?q=tbn:ANd9GcTNVj25jqvW9Zd9J1AbuUf3NV6-
chSujvRalYA3MsWf3s8leVHq-w
 https://encrypted-
tbn0.gstatic.com/images?q=tbn:ANd9GcQFs8hlkNx87eJ2IfC2SrYc_NjhUJey21p9t
WM0Jdw5xXzLBQX_
 http://www.delmarvalife.com/listing/kuhns_jewelry.html
 http://whichsocial.com/resource/Over-Sixties-The-New-Sophisticates
 http://www.school-clipart.com/_pages/0511-0710-1112-0654.html
 http://hoosier40.com/
 "Kuhn's Jewelers." A Brief History ~ ~ Fine Jewelry and Engagement Rings in
Salisbury, Maryland ~ Est. 1853. Sunrise Design, 2011. Web. 04 Dec. 2012.
<http://www.kuhnsjewelers.com/pages/brief-history>.
 "Kuhn's Jewelers." Kuhn's Today ~ ~ Fine Jewelry and Engagement Rings in
Salisbury, Maryland ~ Est. 1853. Sunrise Design, 2011. Web. 04 Dec. 2012.
<http://www.kuhnsjewelers.com/pages/about-kuhns>.