Course - Build a Big Idea Portfolio: It's What You Need to Get a Job Today (ADC-3936-A) http://bit.ly/lSunJU Register today! Instructor: John Rea

1. John Rea:
Build a Big Idea Portfolio:
It’s What You Need to Get a Job Today
Tuesday Evenings
6pm-9:30pm

2. John Rea: Creative Director
Advertising:
Euro RSCG Worldwide
McCann Erickson
Wells Rich Greene BDDP
J. Walter Thompson
Design:
The Image Factory
Rolling Stone Magazine

3. John Rea:
website: johnreanyc.com
email: john@johnreanyc.com
twitter: johnrea1

4. How does this class work?
• a weekly critique class
• brainstorming on strategy
• writer/designer partnering (optional)
• computer skills are not manditory
...it's a concept/workshop class with
take-home assignments each week.

5. What techniques do I teach?
The Ten Disciplines that Stimulate Visual Thinking:
1. Visual Puns
2. Metaphors
3. Metamorphosis
4. Substitution
5. Texture
6. Patterns
7. Composition: Visual Heirarchy
8. Symmetry & Balance
9. Typography
10. Interaction and Alternative Media
(This proprietary lesson is covered in the first class.)

6. What's in it for you?
Develop a diverse portfolio that
reflects what creative recruiters are
looking for in a portfolio today.
( and what are creative recruiters looking for in a portfolio...? )

7. What's in it for you?
Develop a diverse portfolio that
reflects what creative recruiters are
looking for in a portfolio.
An understanding of large-scale
conceptual thinking across all media.
A portfolio that screams...
“ I get integrated thinking!”

8. What's integrated thinking?
Communicating an idea that uses
all media synergistically.
Ambient, Digital, Gorilla, Mobile,
Traditional, Social, Viral...

9. What's the philosophy
of this class?
A powerful idea today is not always
about a cool visual or clever headline.
It's about getting people's attention.
( and what are the ways to capture people's attention...? )

10. Ways of getting people's attention:
Web: Outdoor: Other:
iPhone Apps Skywriting, Blimps Event Sponsorship
Internet Blogs, Podcasts, Billboards Taste Tests
Banner Ads, Pre-Roll Video Mobil Billboards Radio
Social Networking Sites Digital Outdoor Billboards Free Trial Offer
E-mail newsletter Kiosks, Bumper Stickers Cinema Ads
Frequent Shopper Program Bus Shelters, Bus Wraps Product Placement/Cinema
E-mail Coupons Automobile Wraps Product Demonstrations
Microsites Sandwichmen News Stories
Viral Videos Window Displays Product Samples
Online Review Sites Showrooms Word of Mouth
Manufacturer’s Website Elevator Advertising Television
YouTube, Mobile Handset ATM Advertising Special Event Promotions
Augmented Reality Exhibitions Bumper Stickers
Captcha (Security Codes) Airbridges at Airports Urban Panels
Moving Walkways PR
Print: Escalators Tee Shirts
Newsletter, FSI's Coasters Hats
Cash Register Coupon Change Mats Keychains
Product Samples In-Store Displays Ambient
Magazines Health Club Equipment Gorilla
Nat'l & Local Newspaper Shopping Bags
Circulars, Stuffers Dry Cleaning Covers
Sales Letters Bathroom Stalls
Catalogues Inwindow Outdoor

11. Student work:
Dramamine

14. Student work:
Tiger Balm

17. Student work:
Volvo

19. John Rea:
Build a Big Idea Portfolio:
It’s What You Need to Get a Job Today
Tuesday Evenings
6pm-9:30pm
Thanks for watching.