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10 Chapter   E-Commerce: Digital Markets, Digital Goods
LEARNING OBJECTIVES Management Information Systems Chapter 10 E-Commerce: Digital Markets, Digital Goods ,[object Object],[object Object],[object Object]
LEARNING OBJECTIVES (cont’d) Management Information Systems Chapter 10 E-Commerce: Digital Markets, Digital Goods ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Major League Baseball Hits a Home Run with Information Systems Management Information Systems Chapter 10 E-Commerce: Digital Markets, Digital Goods
Electronic Commerce and the Internet ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Management Information Systems Chapter 10 E-Commerce: Digital Markets, Digital Goods
The Growth of E-Commerce Figure 10-1 Retail e-commerce revenues have grown exponentially since 1995 and have only recently “slowed” to a very rapid 25 percent annual increase, which is projected to remain the same until 2008. Source: Based on data from eMarketer, 2006; Shop.org and Forrester Research, 2005; and authors. Electronic Commerce and the Internet Management Information Systems Chapter 10 E-Commerce: Digital Markets, Digital Goods
Electronic Commerce and the Internet ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Management Information Systems Chapter 10 E-Commerce: Digital Markets, Digital Goods
Electronic Commerce and the Internet ,[object Object],[object Object],[object Object],[object Object],[object Object],Management Information Systems Chapter 10 E-Commerce: Digital Markets, Digital Goods
Electronic Commerce and the Internet ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Management Information Systems Chapter 10 E-Commerce: Digital Markets, Digital Goods
Electronic Commerce and the Internet ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Management Information Systems Chapter 10 E-Commerce: Digital Markets, Digital Goods
Electronic Commerce and the Internet ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Management Information Systems Chapter 10 E-Commerce: Digital Markets, Digital Goods
Electronic Commerce and the Internet ,[object Object],[object Object],[object Object],[object Object],[object Object],Management Information Systems Chapter 10 E-Commerce: Digital Markets, Digital Goods
Electronic Commerce and the Internet ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Management Information Systems Chapter 10 E-Commerce: Digital Markets, Digital Goods
Electronic Commerce and the Internet ,[object Object],[object Object],[object Object],[object Object],[object Object],Management Information Systems Chapter 10 E-Commerce: Digital Markets, Digital Goods
The Benefits of Disintermediation to the Consumer Figure 10-2 The typical distribution channel has several intermediary layers, each of which adds to the final cost of a product, such as a sweater. Removing layers lowers the final cost to the consumer. Electronic Commerce and the Internet Management Information Systems Chapter 10 E-Commerce: Digital Markets, Digital Goods
Electronic Commerce and the Internet ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Management Information Systems Chapter 10 E-Commerce: Digital Markets, Digital Goods
Electronic Commerce and the Internet ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Management Information Systems Chapter 10 E-Commerce: Digital Markets, Digital Goods
Electronic Commerce and the Internet ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Management Information Systems Chapter 10 E-Commerce: Digital Markets, Digital Goods
YouTube is a free online streaming video service enabling users to upload, tag, and share videos worldwide. Members can join and create video groups to connect to people with similar interests. Electronic Commerce and the Internet Management Information Systems Chapter 10 E-Commerce: Digital Markets, Digital Goods
[object Object],[object Object],[object Object],[object Object],[object Object],The Allure of MySpace Electronic Commerce and the Internet Management Information Systems Chapter 10 E-Commerce: Digital Markets, Digital Goods
Electronic Commerce and the Internet ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Management Information Systems Chapter 10 E-Commerce: Digital Markets, Digital Goods
Electronic Commerce and the Internet ,[object Object],[object Object],[object Object],[object Object],[object Object],Management Information Systems Chapter 10 E-Commerce: Digital Markets, Digital Goods
Electronic Commerce and the Internet ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Management Information Systems Chapter 10 E-Commerce: Digital Markets, Digital Goods
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Management Information Systems Chapter 10 E-Commerce: Digital Markets, Digital Goods Electronic Commerce
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Management Information Systems Chapter 10 E-Commerce: Digital Markets, Digital Goods Electronic Commerce
Web Site Visitor Tracking E-commerce Web sites have tools to track a shopper’s every step through an online store. Close examination of customer behavior at a Web site selling women’s clothing shows what the store might learn at each step and what actions it could take to increase sales. Figure 10-3 Electronic Commerce Management Information Systems Chapter 10 E-Commerce: Digital Markets, Digital Goods
Web Site Personalization Figure 10-4 Firms can create unique personalized Web pages that display content or ads for products or services of special interest to individual users, improving the customer experience and creating additional value. Electronic Commerce Management Information Systems Chapter 10 E-Commerce: Digital Markets, Digital Goods
[object Object],[object Object],[object Object],[object Object],Management Information Systems Chapter 10 E-Commerce: Digital Markets, Digital Goods Electronic Commerce
[object Object],[object Object],[object Object],[object Object],[object Object],Stonyfield Farm Blogs for Organic Communication Electronic Commerce Management Information Systems Chapter 10 E-Commerce: Digital Markets, Digital Goods
[object Object],[object Object],[object Object],[object Object],[object Object],Management Information Systems Chapter 10 E-Commerce: Digital Markets, Digital Goods Electronic Commerce
Visitors to the United States Postal Service Web site can calculate postage, print shipping labels, schedule package pickups, and track shipments. Web sites for customer self-service are convenient for customers and help firms lower their customer service and support costs. Electronic Commerce and the Internet Management Information Systems Chapter 10 E-Commerce: Digital Markets, Digital Goods
Electronic Commerce ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Management Information Systems Chapter 10 E-Commerce: Digital Markets, Digital Goods
Electronic Data Interchange (EDI) Figure 10-5 Companies use EDI to automate transactions for B2B e-commerce and continuous inventory replenishment. Suppliers can automatically send data about shipments to purchasing firms. The purchasing firms can use EDI to provide production and inventory requirements and payment data to suppliers.  Electronic Commerce Management Information Systems Chapter 10 E-Commerce: Digital Markets, Digital Goods
Electronic Commerce ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Management Information Systems Chapter 10 E-Commerce: Digital Markets, Digital Goods
A Private Industrial Network Figure 10-6 A private industrial network, also known as a private exchange, links a firm to its suppliers, distributors, and other key business partners for efficient supply chain management and other collaborative commerce activities. Electronic Commerce Management Information Systems Chapter 10 E-Commerce: Digital Markets, Digital Goods
Electronic Commerce ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Management Information Systems Chapter 10 E-Commerce: Digital Markets, Digital Goods
A Net Marketplace Figure 10-7 Net marketplaces are online marketplaces where multiple buyers can purchase from multiple sellers. Electronic Commerce Management Information Systems Chapter 10 E-Commerce: Digital Markets, Digital Goods
Electronic Commerce ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Management Information Systems Chapter 10 E-Commerce: Digital Markets, Digital Goods
FoodTrader.com is a Net marketplace serving the food and agricultural industries. Over 100,000 growers, packers, processors, and retail chains in 170 countries use the site as a one-stop source to buy and sell food products directly. Management Information Systems Chapter 10 E-Commerce: Digital Markets, Digital Goods Electronic Commerce
[object Object],[object Object],[object Object],[object Object],[object Object],M-Commerce Management Information Systems Chapter 10 E-Commerce: Digital Markets, Digital Goods
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],M-Commerce Management Information Systems Chapter 10 E-Commerce: Digital Markets, Digital Goods
Global M-Commerce Revenue, 2000-2009 Figure 10-8 M-commerce sales represent a small fraction of total e-commerce sales, but that percentage is steadily growing. (Totals for 2006–2009 are estimated.) M-Commerce Management Information Systems Chapter 10 E-Commerce: Digital Markets, Digital Goods
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],M-Commerce Management Information Systems Chapter 10 E-Commerce: Digital Markets, Digital Goods
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce Payment Systems Management Information Systems Chapter 10 E-Commerce: Digital Markets, Digital Goods
[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce Payment Systems Management Information Systems Chapter 10 E-Commerce: Digital Markets, Digital Goods
[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce Payment Systems Management Information Systems Chapter 10 E-Commerce: Digital Markets, Digital Goods
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce Payment Systems Management Information Systems Chapter 10 E-Commerce: Digital Markets, Digital Goods

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Laudon Ch10

  • 1. 10 Chapter E-Commerce: Digital Markets, Digital Goods
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. The Growth of E-Commerce Figure 10-1 Retail e-commerce revenues have grown exponentially since 1995 and have only recently “slowed” to a very rapid 25 percent annual increase, which is projected to remain the same until 2008. Source: Based on data from eMarketer, 2006; Shop.org and Forrester Research, 2005; and authors. Electronic Commerce and the Internet Management Information Systems Chapter 10 E-Commerce: Digital Markets, Digital Goods
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. The Benefits of Disintermediation to the Consumer Figure 10-2 The typical distribution channel has several intermediary layers, each of which adds to the final cost of a product, such as a sweater. Removing layers lowers the final cost to the consumer. Electronic Commerce and the Internet Management Information Systems Chapter 10 E-Commerce: Digital Markets, Digital Goods
  • 16.
  • 17.
  • 18.
  • 19. YouTube is a free online streaming video service enabling users to upload, tag, and share videos worldwide. Members can join and create video groups to connect to people with similar interests. Electronic Commerce and the Internet Management Information Systems Chapter 10 E-Commerce: Digital Markets, Digital Goods
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26. Web Site Visitor Tracking E-commerce Web sites have tools to track a shopper’s every step through an online store. Close examination of customer behavior at a Web site selling women’s clothing shows what the store might learn at each step and what actions it could take to increase sales. Figure 10-3 Electronic Commerce Management Information Systems Chapter 10 E-Commerce: Digital Markets, Digital Goods
  • 27. Web Site Personalization Figure 10-4 Firms can create unique personalized Web pages that display content or ads for products or services of special interest to individual users, improving the customer experience and creating additional value. Electronic Commerce Management Information Systems Chapter 10 E-Commerce: Digital Markets, Digital Goods
  • 28.
  • 29.
  • 30.
  • 31. Visitors to the United States Postal Service Web site can calculate postage, print shipping labels, schedule package pickups, and track shipments. Web sites for customer self-service are convenient for customers and help firms lower their customer service and support costs. Electronic Commerce and the Internet Management Information Systems Chapter 10 E-Commerce: Digital Markets, Digital Goods
  • 32.
  • 33. Electronic Data Interchange (EDI) Figure 10-5 Companies use EDI to automate transactions for B2B e-commerce and continuous inventory replenishment. Suppliers can automatically send data about shipments to purchasing firms. The purchasing firms can use EDI to provide production and inventory requirements and payment data to suppliers. Electronic Commerce Management Information Systems Chapter 10 E-Commerce: Digital Markets, Digital Goods
  • 34.
  • 35. A Private Industrial Network Figure 10-6 A private industrial network, also known as a private exchange, links a firm to its suppliers, distributors, and other key business partners for efficient supply chain management and other collaborative commerce activities. Electronic Commerce Management Information Systems Chapter 10 E-Commerce: Digital Markets, Digital Goods
  • 36.
  • 37. A Net Marketplace Figure 10-7 Net marketplaces are online marketplaces where multiple buyers can purchase from multiple sellers. Electronic Commerce Management Information Systems Chapter 10 E-Commerce: Digital Markets, Digital Goods
  • 38.
  • 39. FoodTrader.com is a Net marketplace serving the food and agricultural industries. Over 100,000 growers, packers, processors, and retail chains in 170 countries use the site as a one-stop source to buy and sell food products directly. Management Information Systems Chapter 10 E-Commerce: Digital Markets, Digital Goods Electronic Commerce
  • 40.
  • 41.
  • 42. Global M-Commerce Revenue, 2000-2009 Figure 10-8 M-commerce sales represent a small fraction of total e-commerce sales, but that percentage is steadily growing. (Totals for 2006–2009 are estimated.) M-Commerce Management Information Systems Chapter 10 E-Commerce: Digital Markets, Digital Goods
  • 43.
  • 44.
  • 45.
  • 46.
  • 47.