1. The document acknowledges the assistance provided by instructor Kamran Jawaid to students Saad Mazhar and Mohammad Danish in preparing a report and presentation on solar energy. 2. It provides an executive summary on a project to develop a solar-powered vehicle, noting the benefits of solar energy as an alternative to traditional fuels. 3. It outlines marketing strategies for promoting the solar vehicle, including product demonstrations, representatives to educate customers, and an awareness campaign.

1. 1
Students’Name:
 SaadMazhar
Faculty’sName:
Sir KamranJawaid
MohammadAliJinnahUniversity
ACKNOWLEDGMENT

2. 2
This is to acknowledge that our instructor Mr. Kamran Jawaid has excellently
treated us and shared her experiences and expertise with all the group
members and helped us throughout the preparation of this report as well as
presentation. Therefore both the members of the group are heartily thankful
to Sir Kamran Jawaid for his co-operation and precious time. We Saad Mazhar
and Mohammad Danish dedicate this complete presentation to his kindness
and support.
TABLE OF CONTENT

3. 3
Executive Summary________________________________________________04
Marketing Audit___________________________________________________05
SWOT Analysis___________________________________________________08
Objectives and Issues_______________________________________________10
Marketing Strategies________________________________________________11
Marketing Mix_____________________________________________________12
Budget___________________________________________________________14
Controls__________________________________________________________16
Implementations___________________________________________________17

4. 4
EXECUTIVE SUMMARY
The idea of the project floated from the need of use of solar energy. In the
developed world, the availability and cost of power can play a vital role in
economic development of people’s well-being. As countries become wealthier
and their populationgrows, demand of energy increases. Traditional sources of
energy are often too expensive to satisfy this demand. There also are concerns
about limited reserves of fuels and their environmental effects. Solar energy, in
particular, is an excellent alternative to fuels, particularly for the developing
countries like Pakistan that receive high level of solar radiation. A solar
energized car is a vehicle which uses solar radiations as its energy source.
Because they use no fuel and they cost less to run, they are used worldwide to
help slow deforestation and desertification.

5. 5
MARKETING AUDIT
A. COMPANY’S MICRO ENVIRONMENT
1. The Company
2. Suppliers
3. Marketing Intermediaries
4. Customer
5. Competitors
6. Public
B. Company's Macro-environment
• Demographic Environment
• Economic Environment
• Natural Environment
• Technological Environment

6. 6
• Political Environment Cultural Environment
C. Responding to the Marketing Environment
Company Products and Services
The company is well known in Pakistan and other countries. Suzuki has
launched such products which not only delivers the superior value but also
augmented products to all the classes of the people .For example; Liana, Swift,
Cultus, Mehran, Wagon R,APV, Bolan van, Ravi pick up and cargo van ,and
motor bikes.
Market Overview
We are intending to capture the mobilized market. The market of vehicles
and transportation is always at its peak and is searching for a new and unique
set of wheels. The cost of fuel is very high in Pakistan which the customer finds it
inconvenient and expensive so we are bringing the state of the art only of its
kind hybrid car also known as the Solar Car.
The customer alwaysrequiresmore satisfactionand thusshiftsto the next
and new model. This time the customer will shift to our solar cars which will
probably satisfy the needs of the customer for a longer period of time.
Environment
The cost of this car will be relatively cheaper than those present in the
market costing millions. The customer finding comfort and lower fuel cost and
yes lower maintenance cost will probably purchase our product. It is a onetime
investment but lasting for long.
Our competitors will surely be other vehicles companies but this thing is
unique so it will affect them badly.

7. 7
Distribution
Once the product is launched our distribution channels will be mainly the
freelancers, the showrooms and yes advertisement. Our introductory price is
going to be a little less than original as initially we will gain less profit so that
our product can be in the market for sure.
Demographic Environment
• Consider the size, age, gender, density, location, occupationand
other statistics.
• Pak Suzukilaunch productsthat deliverssuperior value to their
customers.
Natural Environment
• Right choice for their enthusiasticowners.
• Engineered to be asfuel-efficient and environmentally responsible
as possible.
• Reducesfuel costs, air pollutionand greenhouse-gasemissions.
• Provide their owners, safetyand comfort.

8. 8
SWOT ANALYSIS
Strengths:
 Among the variouselectricity generationfromsolar energy hasthe
highest power density
 During use solar energy doesn't create any pollution.
 Electricity generationfromsolar energy iseconomically feasible where
grid connectionor fuel transport isdifficult, costly or impossible.
 Solar energy cangive substitute to the highest cost electricity during peak
demand timesin most climatic regions, it can reduce grid loading, and can
also eliminate the need for local batterypowerand fulfill high local
demand.
 Once the initial capital cost of installing a solar has beeninvested,
maintenance costsare low compared to existing fuel and electricity
generationtechnologies.
Weakness:
 The major weaknessof popularizationof renewable energy based cooking
systemsincludes LPG and Kerosene subsidy, varied nature and free fuel
availability, diverse cooking habitsand eating practices, lackof local
capacity of masonsand fabricators/ manufacturers/entrepreneurs,
manpower for operationof biogasplants, high capital cost, lackof bank
finance, shortage of manpowerand post installationservice for repairand
maintenance.
 Solar electricity iscurrently more expensive thanelectricity generated by
other technologies.
 Solar energy and electricity are not available at night and it can be
unavailable due to weather conditionsand hence, a storage or
complementary power systemisrequired for most applicationsespecially
in non-sunny days.

9. 9
 We are selling the product that consumer are not well aware.
 It requiresheavy advertising and promotional activities
 Resource haslimited power density
Opportunity:
 Increasing cost and non-availability of CNG and environmental awareness
and climate change effectsof petroleumfuel isthe major opportunity
favoring popularizationof renewableenergysystemsfor mobilization.
 Pollutioncontrol techniquesare enough to manage the emissionsand
wastes. End-of-use recycling technologiesare also being developed fora
better cause.
 Such applicationis favored by net metering. Use of net metering canbe
highly favorable to small photovoltaicsystems.
 Companiesare offering more reasonably priced options, asthey wantsto
make solar home energy affordable and available to wide range of the
public.
 There is adequate amount of solar-derived energyonEarth. The quantity
of solar energy received by the Earth every minute isgreater thanthe
quantity of energy the world usesinfossil fuels each year.
Threats:
 Available infrastructure at government cost and subsidizationof
conventional fuelssuch as CNG, LPG, variationinthe efficiency of the
renewable appliances, gettingquality productsand soft finance and
insufficient repair and maintenance and post installationservicesare
some of the threats
 Solar cells produce DCpower which must be converted to ACpower by
using a grid tie inverter whenused in distributiongrids. Thismay incurs
an energy lossof 4-12%.
 High-speed solar wind streamsoftenleadsto damage disturbanceswithin
the earth'smagnetosphere, inthe atmosphere.

10. 10
 High-energy particlescandamage satellite solar power panels, confuse
optical trackers, and harmful chargesis deposited into sensitive electronic
components.
OBJECTIVE AND ISSUES
 Earna 15% profit after successfully completing the first two years.
 Capture the market by increasing our sharesevery 3 yearsby 10% at
least.
 Retentionof customer ishard in these days.
 Must improve bit by bit to attract the customer.

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MARKETING STRATEGIES
The two main barriers to our business strategy are 1) changing user
behavior and 2) cost of the solar engine. The promotion strategies described
below are designed to addressthese barriers. Inaddition, we planto address the
relatively short life (1 year) of our solar panels, by offering the consumer
replacement panelsonce a year. This encouragesthe consumer take care of their
car, because if they need more than one replacement panel per year, they will
have to pay for the cost of the additional panel.
Promotion Strategy
The three partsof our promotionstrategyare
• Product launch
• Representatives
• An educationand awarenesscampaign.
Product Launch
The solar will hold a product launch event in each area where test drives
be given. These demonstrationswill be setup at showroomsand exhibition
Horizontal Integration
Based on the orders we get, we will order the items necessary for the
production of solar car from specialized producers and suppliers. We will
select the optimum buying option based on our market study.
Ready-Aim-Fire
Products which are eco-friendly are quite profitable to attract
sponsorships. After successfully acquiring sponsorship, which is quite
possible, we will look out for potential buyers of our product. Depending
on their orders, we could generate sales.

12. 12
MARKETING MIX
Product
Solar Panels
• Number of panels: Ten
• Material: Plainglass
• Spacing betweentwo panels: 20mm
• Glass thickness: Inner: 3mm, Outer: 4mm
• General appearance of panels: Free frombubbles/ rough
surface.
Converter
• Material: Aluminum
• Thickness of Sheet: 0.5mm
• Size: Length=0.4m, Width=0.5m
• Thickness of wall: 0.5mm
• Paint oninner surface: Mat blackfinish by black board paint.
Engine
• Material: Aluminum
• Thickness: 0.5mm
• Number: One
• Diameter: 200mm
• Depth: 90mm
• Absorber
• Absorber material: Glass

13. 13
Reflecting Material
• Number of Reflectors: Five
• General Appearance: Free frombubbles
• Thickness: 4mm
Batteries
• Rechargeable
Price:
Cost Analysis:
With all these materials bought, furnished and utilized, the total cost
incurred will be Rs.5 lacs to Rs.30 lacs. The calculations are subject to
change with the passage of time depending on the market price of the
materials used in the manufacturing.
Promotion Strategy:
Marketing
Energy products to be accepted and marketed successfully, it should add
value to prospected users and are significantly different from current
products on the market. Renewable energy products should be a
supplement to existing products and not replacing the current
Creating awareness
• Communicating the advantagesto prospective buyers,
• Creating credibility and trust with prospectivebuyersand
other role playerssuch as intermediaries.
• Breaking through cultural barriers

14. 14
Place
Placing policiesfor any product, incontext to salesinPakistanare subject
to vary fromtime to time. The placing policy must me flexible enough to
effectivelymanage the supply and demand of the product.

15. 15
BUDGET
Start the investment Suzuki Company at one million rupees plant
manufacturing solar systemcar. The solar car prices start fromfive lacsto
thirty lacs rupees with different models.

16. 16
CONTROLS
To control the price and quality of manufacturing and loyalty of the
consumer no compromise with quality against the consumer and solar
car. The name of Suzuki is a quality of manufacture.

17. 17
IMPLEMENTATION
The Suzuki Company launch the new solar car against the other brands of
cars implantationthe new idea with the low price against the competitor
Toyota Prius and Honda CR-Z. It creates a new revolution in market.