The document summarizes key quotes from experts on digital marketing trends. [1] Work with niche audiences rather than mass marketing. [2] On social media, engage customers through conversation rather than just pushing information. [3] Adapt marketing strategies to be more social and local as consumer behavior changes with new technologies.

1. Direct Marketing
Trends
Gabriel Sora
Head of Mobile Marketing
Saatchi & Saatchi X

2. “Increasingly, the mass marketing is turning into
a mass of niches”
Chris Anderson
Author of The Long Tail

3. #1

4. Work with niches

5. “The biggest mistake we see companies make when they first hit
Twitter is to think about it as a channel to push out information.”
Tim O’Reilly & Sarah Milstein
Co-Authors of The Twitter Book

6. #2

7. Engage customers
not just push information

8. “People shop and learn in a whole new way compared to just a few
years ago, so marketers need to adapt or risk extinction.”
Brian Halligan
Co-Author of Inbound Marketing

9. #3

10. Become more social & more local

11. “Understand why and how your audience uses technology and then
start trying to align your communication efforts.”
Brian Reich & Dan Solomon
Authors of Media Rules

12. #4

13. Integrate your social databases
into your CRM

14. “Smartphones are reinventing the connection between companies and
their customers.”
Rich Miner
Partner, Google Ventures
Co-Founder, Android

15. #5

16. “Mobilize” your databases

17. “If you wait until there is another case study in your industry you will be
too late.”
Seth Godin
Author of Permission Marketing

18. Thank you