GrassRoots Marketing Presentation

Knoxville, Tennessee London, Kentucky

Our Goal: “To show you marketing tools today that will impact your sales and profits tomorrow .”

Advertising is NOT Marketing…

Advertising Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Equation Process Results 

Tactic vs. Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

“ Our business needs a newspaper/radio/Web/outdoor/ directory/etc. ad!” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Marketing Equation… ,[object Object],[object Object],[object Object],[object Object],[object Object]

1. Interrupt ,[object Object],Auto Attentive Activator : a Familiar, Conflicting or Emotional trigger Our ongoing “ auto-pilot ” state of mind. Our attentive “ I am tuned-in ” state of mind .

2. Engage ,[object Object],Be quick and effective… The “Engage” opportunity is Like this beach ball - when first engaged, the attention span is popped into the air, slows and begins a decent back to “Auto” !

3. Educate ,[object Object],Take the customer to school… To make it to this stage, the customer has indicated an interest and a possible relevance in your message. Build your case confidently!

4. Offer ,[object Object],[object Object],Make the next step easy… Offer a contact number/e-mail “for even more free expert information” to facilitate the buying decision.

The Marketing Equation… ,[object Object]

The Equation IN action… ,[object Object],[object Object],[object Object],[object Object]

Which result is for YOU ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

… AND Sales is NOT Marketing!

ALSO know that Marketing drives Sales …not vice-versa! ,[object Object],[object Object],[object Object],[object Object]

Getting from “ AND?” to “AhHa!”

Taking your marketing/ad style from “And?” to “ AhHa! ” ,[object Object],[object Object]

The Equation vs. “ And? ”… ,[object Object]

“ Me, me, me ” is “wrong, wrong, wrong”! Read your own ad copy . Is it full of YOU talking about YOU , versus what the customer has to gain through buying your product or service? Examples : “We have 24,000 sq ft of warehouse space!” “We have been in business for 20 years!” Identify and eliminate!

The Equation vs. “Me…” ,[object Object]

Instead, DEFINE what sets you apart from the rest …. … and consistently promote YOUR Unique Value Proposition ! If you can’t uncover a UVP, C REATE one – you’re one of the herd without it. And Promote! Promote! Promote!

“… don’t shoot the messenger!” ,[object Object],[object Object],

A quick recap… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Knoxville, Tennessee London, Kentucky Wishing you success in all you do!

GrassRoots Marketing Presentation

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