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Gm? Meet People. People? Meet GM
Executive Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What We’ll Cover Today ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Welcome to the neighborhood… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Gm? Meet People. People? Meet GM
GM, Meet people. People Meet GM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Proposed New Products ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Remember your First Chevy?  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Costs of Return on Investment Projections* ,[object Object]
Strategy   Co-Branding & Synergistic Product Placement to increase penetration and reduce ad production costs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ WHO” is GM? General Motors Company, one of the world’s largest automakers, traces its roots back to 1908.  With its global  headquarters in Detroit, GM employs 235,000 people in every major region of the world and does business in some 140 countries.  GM and its strategic partners produce cars and trucks in 34 countries, and sell and service these  vehicles through the following brands:  Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, Opel, Vauxhall and  Wuling.  GM’s largest national market is the United States, followed by China, Brazil, the United Kingdom, Canada, Russia and Germany.  GM’s OnStar subsidiary is the industry leader in vehicle safety, security and information services. -Taken directly from GM.com Ok, but Who is GM?
[object Object],[object Object],This Is GM
[object Object],[object Object],This is GM
GM has an  Ego ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],GM is just like us, punched hard in the gut  by the economic meltdown. GM got up dusted itself off and got back to work! Just like we did. Aren’t we proud of ourselves as well?  Embrace not avoid GM’s global placement b y showing the same ads everywhere with the same message.  “We’ll be here”
Sales and Marketing Needs ,[object Object],[object Object],[object Object]
Leverage Data Information ,[object Object],[object Object]
[object Object],[object Object],[object Object],Key Points
Terms and Conditions ,[object Object]
Questions and Answers Who is GM: GM is made up of people. Parents, neighbors, Friends, People making the best of what they have…JUST like GM That’s it. Simple. As long as GM keeps that in mind where their marketing rubber hits the road, the people will always gather to protect their own. GM has spent millions on its internal diversity efforts why not leverage that effort and use it where it may count even more.
The End ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Gm 2

  • 1. Gm? Meet People. People? Meet GM
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. “ WHO” is GM? General Motors Company, one of the world’s largest automakers, traces its roots back to 1908. With its global headquarters in Detroit, GM employs 235,000 people in every major region of the world and does business in some 140 countries. GM and its strategic partners produce cars and trucks in 34 countries, and sell and service these vehicles through the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, Opel, Vauxhall and Wuling. GM’s largest national market is the United States, followed by China, Brazil, the United Kingdom, Canada, Russia and Germany. GM’s OnStar subsidiary is the industry leader in vehicle safety, security and information services. -Taken directly from GM.com Ok, but Who is GM?
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18. Questions and Answers Who is GM: GM is made up of people. Parents, neighbors, Friends, People making the best of what they have…JUST like GM That’s it. Simple. As long as GM keeps that in mind where their marketing rubber hits the road, the people will always gather to protect their own. GM has spent millions on its internal diversity efforts why not leverage that effort and use it where it may count even more.
  • 19.