The document discusses various pre-production documents and planning tools used for a Pepsi Max advertising production. It includes storyboards, proposals, Gantt charts, scripts, shot lists, budgets, release forms, and other documents. Planning these elements thoroughly helped provide organization and ensure the director's vision was executed properly during the shoot. Legal and ethical issues for advertising to children were also considered to avoid any regulatory problems.

1. Pepsi Max Production Paper
Work
My pre production sheets with insight of how it has helped me and
it’s uses.
If pictures are not clear enough please refer to the Pre-Production
page on www.filmitco.weebly.com where all this paper work is
available in separate links.
Sagar Gautam

2. Story Board
 A story board extremely helpful
to give an insight of how a
production is going to look like
through the directors eyes, it has
helped me majorly on the day
of my shoot because I could just
refer back to the story board to
re imagine the the scene.
 Contains information such as
shot types, dialogue, possible
sound tracks and key transitions.
 Very handy for camera
operators and any crew
members to see what exactly
the director is looking for in the
shot.

3. Proposal
 A proposal is a written offer from
the seller (who would be the
director in this case) to a
prospective buyer.
 The plan, scheme and ideas for
the advert are proposed, awaiting
confirmation from the buyer (or
teacher in my case.)
 Pitching my idea really helped me
keep organised with the processes
I needed to take to create a
successful advert. It also built my
confidence in presenting to an
audience

4. Gant Chart
 A timeline schedule
which allows you to
maintain organization,
as well as being aware
of deadlines to meet.
 Colour coded to
clearly see progression,
I found this very useful
to know what pre
production work to do
next.

5. Script
 A script allows actors to see
what is expected from them in
the shooting and the dialogue
they need to perform.
 This helps the actors to be
prepared for the shoot allowing
consistent fluency to the shoot
overall, which was vital in the
days of my production.

6. Shot List
 A shot list is used for the
director or anyone else
helping with the production
to see the camera angles of
the shots in a sequence.
 This is a good tool to help
remember the exact order of
the production that the
director wants.

7. Shooting Script
 A script containing both the shot list and
script information, it is a breakdown of
the screen action and camera shot
information for every shot for your
production. Mainly useful for the
director as it would be personalised.
 This was most probably the most useful
pre production tool to help me develop
my advert, especially when I highlighted
the shots in an order of what shots to
film first, so I did not have to come back
and re shoot at the same camera
angle.

8. Risk Assessment
 A risk assessment is used to minimise
the risk of any hazards to occur.
 I recorded any potential risks me or
my actors or anyone helping out with
the shoot to ensure there are no
casualties.
 It was helpful because it allowed me
to warn them of any risks or problems
we may occur, especially extreme
weather conditions that did actually
occur during the shoot.

9. Location Recce
 A location recce allows a
visual representation of the
scenery in the final production.
 It covers what will be shot and
the reasons for the location, it
can be very insightful for any
crew members or camera
operators to psychologically
visualise how the production
will look; through the use of
pictures of the location.

10. Over Head Diagram
 An overhead diagram is
an aerial view of the
setting of a shoot, it
contains sketches showing
exactly where the camera
angles will be placed,
along with a sketch of the
scenery itself.
 It was helpful for me as it
allowed my actors and
crew members see a birds
eye view of how I exactly
wanted the scenery to be
placed out

11. Call Sheet
 Contains contact details
and information of everyone
who takes part in a
shooting, these call sheets
are required to be made
every day of a shoot in
order to give information
about the shoot day such as
where to meet and what
time, what to bring etc.

12. Budget
 A sheet indicating the
approximate production budget,
including prices of everything
that is mandatory such as
cameras and lighting etc.
 Accounts for all actors, crew
members, transport requirements
and small things such as props.
 Vital for a rough budget idea of
how much money you are
required to need, to fully
execute this production to your
desired standard. Without this
sheet you could potentially be
spending money you do not
have

13. Requirements
 A checklist ensuring all
requirements for the production
have been covered
 Makes organisation easier as you
can easily check to see if the
equipment is available and if the
equipment is booked.
 Benefited me as it easily allowed
me to check if I had everything I
needed before shoot, making
organisation fluent for me

14. Release Agreement
 A permission form enabling you to be
able to use footage of other characters
in your production
 The form allows the participants being
filmed sign and agree showing they
have allowed the production company
to claim the rights to own the footage
 If they do not sign the footage then
legally you are not allowed to use the
footage, this was helpful as it stopped
any potential problems occurring after
the release of my production about not
having the rights to use certain
individuals in footage

15. Location Release
 A form allowing you to film in your desired
places.
 Vital form as if permission is not given,
could be classed as trespassing,
especially in public places. This is very
important because of the potential threat
of terrorism which is a threat to authority.
 This was helpful to me as it helped me
plan out the advert,. If I went to film and
got stopped, this would sabotage the
whole filming and delay the process of
recording my ad. By having this permission
beforehand entitles me to not encounter
any problems

16. Footage Log
 A log that allows editors to clearly
see the successful footage that
may be used in the production.
 Director can pinpoint the exact
time in and out for the clips and
ensure the correct clip is used for
the edit.
 The quality of the clip is
mandatory to see if you are using
the best footage you have, during
editing of the first draft this was
very helpful as I could just refer to
this log to see what clips I am
going to use.

17. Asset Log
 Asset log is another tool essential
for organization as it lets you keep
track of files whilst also showing
information of where these files
have originally come from.
 Essential for the Copyright Designs
and Patents Act 1988 ensuring all
material use does not breach any
copyright rules.
 Critical for me and a crew
member if I forgot where all the
files on my computer were
located.

18. EDL
 A combination of the storyboard
and footage log, a form of paper
edit for the production.
 Shows a pre planned time code with
possibly audio effects and transitions
to be used in the actual edit.
 Very helpful to remind you of what
to do whilst editing as it is all pre
planned out.

19. Viability Study
 A viability study is a investigation
of the profitability of the business
idea; determining how successful
it will be and if it is possible to
create.
 My viability study enabled me to
see whether I had enough
equipment, budget and time to
produce my advert. I created
multiple initial ideas to ensure if I
could not feasibly execute one
idea, I always had a back up.

20. Research Brand Market
 Researching the brand market is
vital to the director as he has to
maintain the reputation the brand
already has.
 I created a brain storm on the
same popplet exploring Pepsi
Max’s history, acknowledging
what was successful in the past,
and what was not. This research
gave me insight on what I need to
do to maintain the theme of
Pepsi Max; ensuring it will still
appeal to the mainstreamers who
already trust the brand as well as
my desired target audience.

21. Legal, Ethical and Regulatory issues
 When producing an advert that is aimed for
television it is mandatory that you follow rules
and regulations, which are mainly set by the
Advertising Standards Authority (ASA.) If they
are not followed then the advert can get
banned. You may even get prosecuted and
end up with a fine. The codes are split into two
different codes: CAP which is non broadcasting
advertising and BCAP which is broadcast
advertising
 I used the Committee of Advertising Practice’s
BCAP code for advertising a soft drink product
to children. Since my target audience was
aimed at everyone, I had to pay extra
attention to ensure nothing broke the rules
according to CAP. This was vital for me as it let
me work confidently; knowing my advert will
not get banned.