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Recent	
  CPA	
  Ar7cle	
  
                                                                                                                                                                                                                           4	
  




                                                                                                                                                                                                                                                                                                              h9p://www.johngirard.net/641	
  




                                                                              	
   ‫ﺗﻌﻨﻰ ﺑﺎﻷﻓﺮاد‬                                                                                                                                                                                         It	
  is	
  all	
  about	
  People!	
  
                                                                                                      5	
                                                                                                                                                                                                                            6	
  

                             ‫ﺕتﻉعﻥنﻯى ﺱسﺍاﺝجﻭوﻝلﻭوﺝجﻱي ﺏبﺕتﻭوﻑفﻱيﺭر ﺍاﻝلﺍاﺕتﺹصﺍاﻝل ﺏبﻱيﻥن ﺍاﻝلﻥنﺍاﺱس ﻝلﺕتﺱسﻩهﻱيﻝل‬                                                                                                                  Sagology	
  is	
  dedicated	
  to	
  connec%ng	
  people	
  with	
  people	
  to	
  
                                                                              ‫ﺍاﻝلﺕتﻉعﺍاﻭوﻥن ﻭو ﺍاﻝلﺕتﻉعﻝلﻱيﻡم ﻭو ﻡمﺵشﺍاﺭرﻙكﺓة‬                                                                                                     facilitate	
  collabora%on,	
  learning,	
  and	
  knowledge	
  sharing	
  
                                . ‫ﺍاﻝلﻡمﻉعﺭرﻑفﺓة ﻡمﻥن ﺥخﻝلﺍاﻝل ﺍاﻝلﻡمﺕتﺡحﺩدﺙثﻱيﻥن ﻭوﻭوﺭرﺵش ﺍاﻝلﻉعﻝلﻡم ﻭو ﺍاﻝلﺍاﺱسﺕتﺵشﺍاﺭرﺍاﺕت‬                                                                                                      through	
  keynotes,	
  workshops,	
  and	
  consul7ng.	
  
                                                                                                                                                                                                                                   	
  
                                                                                                                                                                                                          	
  
                                                                                                                                                                               ‫ﺱسﺍاﺱسﻭوﻝلﻭوﺝجﻱي‬                                    sagology	
  [sāj-­‐ol-­‐uh-­‐jee]	
  
                                                                                                                                                                                                                                   	
  	
  
                                                                                                                                                                                                                                   -­‐noun	
  	
  
                                                                                                                                                                                                            	
                     	
  	
  
            ‫1. ﻉعﻝلﻡم ﺡحﻙكﻡمﺓة ﺍاﻝلﻡمﺅؤﺱسﺱسﺍاﺕت ﺏبﺝجﻡمﻱيﻉع ﺃأﺵشﻙكﺍاﻝلﻩهﺍا ﺥخﺍاﺹصﺓة ﺏبﺍاﻝلﻥنﺱسﺏبﺓة ﻝلﻝلﺕتﻙكﻥنﻭوﻝلﻭوﺝجﻱيﺍا ﻭو ﺍاﻝلﻕقﻱيﺍاﺩدﺓة ﻭو ﺍاﻝلﺙثﻕقﺍاﻑفﺓة ﻭو ﺍاﻝلﻉعﻡمﻝلﻱيﺍاﺕت ﻭو ﺍاﻝلﻡمﻉعﺍاﻱيﺭر‬                                 1.                the	
  study	
  of	
  organiza%onal	
  wisdom	
  in	
  all	
  its	
  forms,	
  esp.	
  with	
  reference	
  to	
  
                                                                                                  ‫2. ﻉعﻝلﻡم ﺍاﻝلﺕتﺥخﺹصﺹص ﻝلﻝلﺡحﺹصﻭوﻝل ﻉعﻝلﻯى ﺍاﻝلﺥخﺏبﺭرﺓة ﻭو ﺍاﻝلﺡحﻙكﻡمﺓة ﻭو ﺍاﻝلﺕتﻕقﻱيﻱيﻡم‬                                                          technology,	
  leadership,	
  culture,	
  process,	
  and	
  measurement	
  
                                                                                                                                                                                    : ‫ﺍاﻝلﺃأﺹصﻭوﻝل‬
                                                                          2008 ‫ﺍاﻝلﻝلﻍغﺓة ﺍاﻝلﺇإﻥنﺝجﻝلﻱيﺯزﻱيﺓة ﺍاﻝلﻙكﻥنﺩدﻱيﺓة ﻡمﻥن ﺍاﻝلﻝلﻍغﺓة ﺍاﻝلﺍاﻥنﺝجﻝلﻱيﺯزﻱيﺓة ﺍاﻝلﻡمﺕتﻭوﺱسﻁط ﺡحﻙكﻡمﺓة + ﻉعﻝلﻡم‬
                                                                                                                                                                                                                                   2.                the	
  study	
  of	
  one	
  venerated	
  for	
  experience,	
  judgment,	
  and	
  wisdom.	
  
    	
                                                                                                                                                                                                                             	
  	
  
                                                                                                                                                                                                                                   Origin:	
  
                                                                                                                                                                                                                                   	
  	
  
    Sage	
  [Middle	
  English,	
  from	
  Old	
  French,	
  from	
  Vulgar	
  La7n	
  *sapius,	
  from	
  La7n	
  sapere,	
  to	
  be	
  wise;	
  see	
  sep-­‐	
  in	
  Indo-­‐European	
  roots.]	
  
                                                                                                                                                                                                                                   2008;	
  	
  Canadian	
  English,	
  from	
  Middle	
  English	
  sage	
  +	
  -­‐ology.	
  	
  
                                                                                                                                                                                                                                   	
  	
  
    -­‐ology	
  [Middle	
  English	
  -­‐logie,	
  from	
  Old	
  French,	
  from	
  La7n	
  -­‐logia,	
  from	
  Greek	
  -­‐logiā	
  (from	
  logos,	
  word,	
  speech;	
  see	
  leg-­‐	
  in	
  Indo-­‐
    European	
  roots)	
  and	
  from	
  -­‐logos,	
  one	
  who	
  deals	
  with	
  (from	
  legein,	
  to	
  speak;	
  see	
  leg-­‐	
  in	
  Indo-­‐European	
  roots).]	
                                                      Sage	
  [Middle	
  English,	
  from	
  Old	
  French,	
  from	
  Vulgar	
  La7n	
  *sapius,	
  from	
  La7n	
  sapere,	
  to	
  be	
  wise;	
  see	
  sep-­‐	
  in	
  Indo-­‐European	
  roots.]	
  
                                                                                                                                                                                                                                   -­‐ology	
  [Middle	
  English	
  -­‐logie,	
  from	
  Old	
  French,	
  from	
  La7n	
  -­‐logia,	
  from	
  Greek	
  -­‐logiā	
  (from	
  logos,	
  word,	
  speech;	
  see	
  leg-­‐	
  in	
  Indo-­‐
                                                                                                                                                                                                                                         European	
  roots)	
  and	
  from	
  -­‐logos,	
  one	
  who	
  deals	
  with	
  (from	
  legein,	
  to	
  speak;	
  see	
  leg-­‐	
  in	
  Indo-­‐European	
  roots).]	
  
                                                      Knowledge	
  Sharing	
  in	
  a	
  2.0	
  World	
  ©	
  2012,	
  John	
  P.	
  Girard,	
  Ph.D.	
                                                                                                                              Knowledge	
  Sharing	
  in	
  a	
  2.0	
  World	
  ©	
  2012,	
  John	
  P.	
  Girard,	
  Ph.D.	
  




www.johngirard.net                                                                                                             	
                                                                         	
       1	
                                    	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  john@johngirard.net	
  
 
                                                                                                                                        	
                                                                                                                                                                             About	
  You	
  
                                                                                                                                 	
   ‫ﻉعﻥنﻙك‬                                                                                                                                                                                  	
  
                                                                                                                                                 ‫1. ﺍاﻝلﺍاﺱسﻡم‬                                                                                                                                              1.       Name	
  
                                                                                                                                         ‫2. ﺍاﻝلﻡمﺅؤﺱسﺱسﺓة‬                                                                                                                                                  2.       Organiza7on	
  
                                                                                                                                         ‫3. ﺍاﻝلﻭوﻅظﻱيﻑفﺓة‬                                                                                                                                                  3.       Posi7on	
  
                                                                                                                   	
   ‫4.ﻕقﺹصﺓة ﺇإﺩدﺍاﺭرﺓة ﺍاﻝلﻡمﻉعﺭرﻑفﺓة‬                                                                                                                                                  4.       KM	
  Story	
  
                                                                                                                                                                                                                                                                                                                              	
  




                                                 	
   ‫اﻟﺒﺮﻧﺎﻣﺞ‬                                                                                                                                                                                 Agenda	
  
                                                               11	
                                                                                                                                                                                          12	
  
                                                   	
                                                                                     	
                                    Part	
  1	
  -­‐	
  9:00	
  to	
  10:30	
                                       	
  
                     	
 30:10 ‫اﻟﻘﺴﻢ اﻷول – 9:00 إﻟﻰ‬                                                                     	
   ‫ﻡمﻑفﺍاﺕتﻱيﺡح ﺍاﻝلﻥنﺝجﺍاﺡح‬                                                                                                Keys	
  to	
  Success	
  
                                                                                                                                          	
                                    1.  Where	
  is	
  the	
  Knowledge?	
                                          	
  
                                           	
‫أﻳﻦ اﳌﻌﺮﻓﺔ؟‬
                                                                                                                                               ‫1. ﺍاﻝلﻡمﺵشﺍاﺭرﻙكﺓة‬                                                                                 1.  Par7cipa7on	
  
                                           	
‫ﻣﺎذا ﺗﻨﻈﻢ ؟‬                                                                                                                        2.  Organize	
  What?	
  
                                                                                                                                                  ‫2. ﺍاﻝلﻝلﺏبﺍاﻕقﺓة‬                                                                                2.  Courtesy	
  
                                	
‫ﻣﺎ ﻫﻲ أﻧﻮاع اﳌﻌﺮﻓﺔ اﳌﻮﺟﻮدة؟‬                                                                        ‫3. ﺍاﻝلﺥخﺹصﻭوﺹصﻱيﺓة‬                        3.  What	
  Types	
  of	
  Knowledge	
  Exist?	
                   3.  Confiden7ality	
  
                                                                                                                                                    	
  ‫4. ﺍاﻝلﻭوﻕقﺕت‬                                                                              4.  Time	
  	
  
                                       	
 ‫ﺗﺒﺴﻴﻂ اﻷﻓﻜﺎر‬                                                                                                                          4.  Simples	
  Ideas	
  	
  
                       	
00:12-00:11 – ‫اﻟﻘﺴﻢ اﻟﺜﺎﻧﻲ‬
                                                                                                                                                                                Part	
  2	
  –	
  11:00	
  to	
  12:00	
  
                         	
‫ﻫﻞ أﻧﺖ ﺣﻘﺎ ﺑﺤﺎﺟﺔ أن ﺗﻌﺮف ﻣﺎ ﺗﻌﺮﻓﻪ‬
                                                                                                                                                                                5.  Do	
  you	
  Really	
  Want	
  to	
  Know	
  What	
  you	
  Know?	
  
            	
 ‫اﻷدوات و اﻻﺳﺘﺮاﺗﻴﺠﻴﺎت و اﻟﺘﻘﻨﻴﺎت: اﻟﻴﻮم و ﻏﺪا‬
                	
  00:12 ‫اﻟﻘﺴﻢ اﻟﺜﺎﻟﺚ ﻣﻦ 31:00 إﻟﻰ‬                                                                                                                             6.  Tools,	
  Tac7cs,	
  and	
  Techniques:	
  Today	
  and	
  Tomorrow	
  
                             	
 ‫ﺗﻮﺟﻴﻪ اﳌﺆﺳﺴﺎت ﻧﺤﻮ اﳌﺴﺘﻘﺒﻞ‬                                                                                                                       Part	
  3	
  –	
  12:00	
  to	
  13:00	
  
                                  	
 ‫اﳌﺴﺘﻘﺒﻞ ﻳﺒﻌﺪ ﻳﻮم واﺣﺪ‬                                                                                                                      7.  Guiding	
  OrganizaFons	
  Into	
  the	
  Future	
  
                    	
 ‫اﳌﻌﺮﻓﺔ ﳕﻮذج ﺗﻨﻔﻴﺬي : ﻗﻠﺐ اﻻﺟﺘﻤﺎﻋﺎت‬
                                                                                                                                                                                8.  The	
  Future	
  is	
  Just	
  a	
  Day	
  Away	
  
   	
                                                                                                                                                                           9.  Knowledge	
  in	
  Ac7on	
  Example:	
  Flipping	
  Mee7ngs	
  
                 Knowledge	
  Sharing	
  in	
  a	
  2.0	
  World	
  ©	
  2012,	
  John	
  P.	
  Girard,	
  Ph.D.	
                                                                                             Knowledge	
  Sharing	
  in	
  a	
  2.0	
  World	
  ©	
  2012,	
  John	
  P.	
  Girard,	
  Ph.D.	
  




www.johngirard.net                                                                        	
                                                                     	
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  john@johngirard.net	
  
CHAPTER 1


                                                                                                                                                                                                                                                                                                              THE WHERE

                                                                                                                                                                                                                                                                                                              Where is the wisdom we have lost in
                                                                                                                                                                                                                                                                                              knowledge? Where is the knowledge we have
                                                                                                                                                                                                                                                                                                                                lost in information?


                                                                                                                                                                                                                                                                                                                      —T. S. Eliot, The Rock (1935)




                                                                                                                                                                                                                                                       iBooks Author




                                            	
  ‫ﺯزﻱيﺍاﺩدﺓة ﺍاﻝلﻡمﻉعﻝلﻭوﻡمﺍاﺕت ﻉعﻥن ﺍاﻝلﺡحﺩد‬                                                                                                                        Informa7on	
  Overload	
  
                                                                                           15	
                                                                                                                                                               16	
  
                                                  )2001-‫542+ ﻭوﺭرﻕقﺓة ﺏبﺡحﺙث ﻑفﻱي ﺕتﺯزﺍاﻱيﺩد ﺍاﻝلﻡمﻉعﻝلﻭوﻡمﺍاﺕت 2791-0002 ( ﺏبﺍاﻭوﺩدﻥن‬                                          245+ academic papers on Information Overload 1972-2000 (Bawden, 2001)

                            !"#‫ز0(دة ا-,+*)(ت &% ا‬                                                  ‫ﺯزﻱيﺍاﺩدﺓة ﺍاﻝلﻡمﻉعﻝلﻭوﻡمﺍاﺕت ﺍاﻝلﺵشﺥخﺹصﻱيﺓة ﻉعﻥن ﺍاﻝلﺡحﺩد‬                     Information Overload                                                            Personal Information Overload
      ()!2& !"#‫6543 ز0(دة ا-,+*)(ت &% ا‬                                           ‫*ن‬A6 GH? IJKL-‫ ا‬MN ‫(#83د‬O PQ63) ‫ )84*م‬MR                                                      Information overload occurs                                          A perception on the part of the individual
      ‫*ن ?>= ا-!<;ت &+: ا#25(م 08*ق‬A0                                             S,T0 GH"O ‫!ا‬U ‫3ة‬HVW BC,#‫4(م ا‬CO IX+,Y-‫ا-,+*)(ت ا‬                                              when the amount of input to a                                        (or observers of that person) that the flow
                         BC,#‫ &+: ا‬D6‫!ر‬F                                                                                                                                        system exceeds its                                                   of information associated with work tasks is
                                                                                  .IH+&(8O (46‫إدار‬
                                                                                                                                                                                processing capacity.                                                 greater than can be managed effectively.
          (Speier et al, 1999, p. 338)
                                                                                  (Wilson, 2001, p. 113)
                                                                                                                                                                                (Speier et al, 1999, p. 338)                                         (Wilson, 2001, p. 113)
                      ‫ﺯزﻱيﺍاﺩدﺓة ﺍاﻝلﻡمﻉعﻝلﻭوﻡمﺍاﺕت ﻉعﻥن ﺍاﻝلﺡحﺩد‬
                                                                                                                               !"#‫ &% ا‬IHJKL-‫ز0(دة ا-,+*)(ت ا‬                      Information Overload                                                   Organizational Information Overload
           ‫ﺇإﻥن ﺯزﻱيﺍاﺩدﺓة ﺍاﻝلﻡمﻉعﻝلﻭوﻡمﺍاﺕت ﻉعﻥن ﺍاﻝلﺡحﺩد ﻩهﻱي‬
                       ‫ﺍاﻝلﺡحﺍاﻝلﺓة ﺍاﻝلﺕتﻱي ﺕتﻙكﻭوﻥن ﻑفﻱيﻩهﺍا‬                      MN !"#‫4( ز0(دة ا-,+*)(ت &% ا‬HN ‫*ن‬A6 MY#‫ ا‬I#("#‫ ا‬MR                                          Information overload is that                                         A situation in which the extent of
    ‫ﺍاﻝلﻡمﻉعﻝلﻭوﻡمﺍاﺕت ﺍاﻝلﻡمﺕتﺍاﺡحﺓة ﻭو ﺍاﻝلﻑفﺍاﻉعﻝلﺓة ﻡمﻉعﻭوﻕقﺍا‬                      ‫ إدارة‬IH+&(N :+& (Q+K ‫]3ت و ا[3ت‬Y^‫! ا‬F IJKL-‫ا‬                                           state in which available, and                                        perceived information overload is
                            .‫ﺏبﺩدﻝلﺍا ﻡمﻥن ﺃأﻥن ﺕتﻙكﻭوﻥن ﻉعﻭوﻥنﺍا‬                                                  IJKL-‫ ا‬MN ‫(ت‬H+C,#‫ا‬                                           potentially useful, information                                      sufficiently widespread within an
                                                                                                                                                                                is a hindrance rather than a                                         organization as to reduce the overall
                                                                                  (Wilson, 2001, p. 113)
                                                                                                                                                                                help.                                                                effectiveness of management operations.
    (Bawden, 2001, p. 6)
                                                                                                                                                                                (Bawden, 2001, p. 6)                                                 (Wilson, 2001, p. 113)
                                             Knowledge	
  Sharing	
  in	
  a	
  2.0	
  World	
  ©	
  2012,	
  John	
  P.	
  Girard,	
  Ph.D.	
                                                                  Knowledge	
  Sharing	
  in	
  a	
  2.0	
  World	
  ©	
  2012,	
  John	
  P.	
  Girard,	
  Ph.D.	
  




                                                                              	
  ‫اﻟﺘﻜﻠﻔﺔ؟‬                                                                                                                                                  The	
  Cost?	
  
                                                                                           17	
                                                                                                                                                               18	
  




                                             Knowledge	
  Sharing	
  in	
  a	
  2.0	
  World	
  ©	
  2012,	
  John	
  P.	
  Girard,	
  Ph.D.	
                                                                  Knowledge	
  Sharing	
  in	
  a	
  2.0	
  World	
  ©	
  2012,	
  John	
  P.	
  Girard,	
  Ph.D.	
  




www.johngirard.net                                                                                                    	
                                         	
     3	
              	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  john@johngirard.net	
  
 ‫ﻣﺸﻜﻠﺔ - ﺟﻨﻮن اﳌﺆﺳﺴﺔ‬                                                                                                                  The	
  Problem	
  –	
  Enterprise	
  Demen7a	
  
                                                                                       19	
                                                                                                                                                                     20	
  

          ‫= ا-,+*)(ت‬W‫*ن )% 63ا‬AY]0 ‫3/2 )% ا-!راء‬                                                     !0‫ا‬d6 SQJO =46‫3ارا‬F ‫+*ن‬UL0 ‫%34 )% ا-!راء‬                                    2/3 of managers complained of                                                           43% of the managers delayed
                               )KPMG, 2000(                                                                                            ‫ا-,+*)(ت‬                                  Information overload (KPMG, 2000)                                                       decisions because of too much
                                                                                                                                                                                                                                                                         information. (Wilson, 2001)
                                                                                                                                               (Wilson, 2001)
    ‫ﺍاﻝلﻡمﺩدﺭرﺍاء ﻱيﻩهﺕتﻡمﻭوﻥن ﺏبﺍاﻝلﻡمﻉعﻝلﻭوﻡمﺍاﺕت ﺍاﻝلﺕتﻱي ﺕتﻝلﻑفﺕت‬                                                                                                            Managers “dwell on information that
    ‫ﺍاﻝلﺍاﻥنﺕتﺏبﺍاﻩه ﻭو ﻝلﻱيﺱس ﺏبﺍاﻝلﺽضﺭرﻭوﺭرﺓة ﺃأﻥن ﺕتﻙكﻭوﻥن ﺫذﺍاﺕت‬                                  IK‫3اء ا#!را‬U‫%83 )% ا-!راء ا#`0% 6= إ‬                                       is entertaining but not informative, or                                                 38% of the surveyed managers
       ‫ﻕقﻱيﻡمﺓة ﻡمﻉعﻝلﻭوﻡمﺍاﺕتﻱيﺓة ﻭو ﻱيﻩهﺕتﻡمﻭوﻥن ﺏبﺍاﻝلﻡمﻉعﻝلﻭوﻡمﺍاﺕت‬                         MN aF*#‫!ر )4= )% ا‬F ‫4= 04!رون‬H+& IHb(T?c‫ا‬                                        easily available but not of high                                                        waste a substantial amount of time
       ‫ﺍاﻝلﺕتﻱي ﻡمﻥن ﺍاﻝلﺱسﻩهﻝل ﺍاﻝلﻭوﺹصﻭوﻝل ﺇإﻝلﻱيﻩهﺍا ﻭو ﻝلﻱيﺱسﺕت‬                                                          ‫6"!0! ا-,+*)(ت‬                                      quality” (Linden, 2001, p.2)                                                            locating information (Wilson, 2001)
                                                 ‫ﻉعﺍاﻝلﻱيﺓة ﺍاﻝلﺃأﻩهﻡمﻱيﺓة‬
                                                                                                                                               (Wilson, 2001)
                                    (Linden, 2001, p.2)                                                                                                                          The number of books published annually has increased exponentially since
     ‫ﻝلﻕقﺩد ﺕتﺯزﺍاﻱيﺩد ﻉعﺩدﺩد ﺍاﻝلﻙكﺕتﺏب ﺍاﻝلﺕتﻱي ﺕتﻥنﺵشﺭر ﺱسﻥنﻭوﻱيﺍا ﻡمﻥنﺫذ ﺍاﻝلﻕقﺭرﻥن ﺍاﻝلﺱسﺍاﺩدﺱس ﻉعﺵشﺭرﺏبﺵشﻙكﻝل ﻙكﺏبﻱيﺭر . ﻭو ﻑفﻱي‬                                           the 16th century. At present, the prediction is that the number of books
    .‫). ﻱيﺕتﺯزﺍاﻱيﺩد ﺍاﻝلﻉعﺩدﺩد ﻝلﻝلﺽضﻉعﻑف ﻙكﻝل 33 ﻉعﺍاﻡم‬Hanka & Fuka, 2000( ‫ﺍاﻝلﻭوﻕقﺕت ﺍاﻝلﺭرﺍاﻩهﻥن ﻡمﻥن ﺍاﻝلﻡمﺕتﻭوﻕقﻉع ﺍاﻥن‬                                                    doubles every 33 years (Hanka & Fuka, 2000).


      ‫ﺇإﻥن ﻡمﺝجﻡمﻝل ﻕقﺍاﻉعﺩدﺓة ﺍاﻝلﺏبﻱيﺍاﻥنﺍاﺕت ﺍاﻝلﻡمﺕتﺭرﺍاﻙكﻡمﺓة ﻭو ﺍاﻝلﻡمﺩدﻭوﻥنﺓة ﻑفﻱي ﺍاﻝلﻉعﺍاﻝلﻡم ﻭو ﺍاﻝلﺕتﻱي ﺕتﺕتﺽضﻡمﻥن ﺝجﻡمﻱيﻉع ﺍاﻝلﻙكﺕتﺏب ﻭو‬                             The total accumulated codified database of the world, which includes all
             ‫ﺍاﻝلﻡمﻝلﻑفﺍاﺕت ﺍاﻝلﺍاﻝلﻙكﺕتﺭرﻭوﻥنﻱيﺓة .0102 ﺕتﺕتﺽضﺍاﻉعﻑف ﻙكﻝل ﺱسﺏبﻉع ﺱسﻥنﻭوﺍاﺕت ﻭو ﻱيﻉعﺕتﻕقﺩد ﺍاﻝلﺏبﻉعﺽض ﺏبﺃأﻥنﻩهﺍا‬                                                 books and all electronic files, doubles every seven years and some predict
                                                                     ‫ﺱسﺕتﺕتﺽضﺍاﻉعﻑف ﻡمﺭرﺕتﻱيﻥن ﻑفﻱي ﺍاﻝلﻱيﻭوﻡم ﺏبﺡحﻝلﻭوﻝل ﺍاﻝلﻉعﺍاﻡم‬                                             this will double twice a day by 2010 (Bontis, 2000).
                                                                                                                                               (Bontis, 2000).
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   ‫ﺍاﻝلﻡمﺱسﺕتﻕقﺏبﻝل‬                                                                                                                                                         The	
  Future	
  
                                                                                       21	
                                                                                                                                                                     22	
  




                                                                          ‫«ﻑفﻱي ﺍاﻕقﺕتﺹصﺍاﺩد ﻱيﻙكﻭوﻥن ﻑفﻱيﻩه‬                                                                                                                        “In	
  an	
  economy	
  where	
  the	
  
                                                            ً‫ﺍاﻝلﺵشﻱيء ﺍاﻝلﻭوﺡحﻱيﺩد ﺍاﻝلﻡمﺅؤﻙكﺩد ﻍغﻱيﺭر ﻡمﺅؤﻙكﺩدﺍا‬                                                                                                                  only	
  certainty	
  is	
  uncertainty,	
  
                                                                   ‫ﻱيﻙكﻭوﻥن ﺍاﻝلﻡمﺹصﺩدﺭر ﺍاﻝلﻭوﺡحﻱيﺩد ﺍاﻝلﻡمﺅؤﻙكﺩد‬                                                                                                                  the	
  only	
  sure	
  source	
  of	
  las7ng	
  
        Ikujiro Nonaka
                                                                              ‫ﻝلﺕتﺡحﻕقﻱيﻕق ﺍاﻝلﺕتﻡمﻱيﺯز ﺏبﻱيﻥن‬                                                                      Ikujiro Nonaka
                                                                                                                                                                                                                                    compe77ve	
  advantage	
  is	
  
                                                                            »‫ﺍاﻝلﻡمﻥنﺍاﻑفﺱسﻱيﻥن ﻩهﻭو ﺍاﻝلﻡمﻉعﺭرﻑفﺓة‬                                                                                                                 knowledge.”	
  	
  



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                                                                                                                                                         CHAPTER 2                                                                                                                                                                   CHAPTER 2


                                                                                                                                      ORGANIZE                                                                                                                                                                 ORGANIZE
                                                                                                                                        WHAT?                                                                                                                                                                    WHAT?
                                                                                                                         Generally, management of the many is the                                                                                                                               Generally, management of the many is the
                                                                                                                 same as management of the few. It is a matter                                                                                                                            same as management of the few. It is a matter
                                                                                                                                                      of organization.                                                                                                                                                         of organization.


                                                                                                                          —Sun Tzu (400–320 BC), The Art of War                                                                                                                                    —Sun Tzu (400–320 BC), The Art of War




                                                                           iBooks Author                                                                                                                                                           iBooks Author




www.johngirard.net                                                                                                	
                                              	
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  john@johngirard.net	
  
  ‫اﻟﺘﺄﺳﻴﺲ أو اﻻﻧﺸﻐﺎل اﻟﺸﺪﻳﺪ‬                                                                                                             Founda7on	
  or	
  Too	
  Busy	
  
                                                            25	
                                                                                                                                        26	
  




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  Sharing	
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  ‫ﻣﺸﺎرﻛﺔ اﳌﻌﺮﻓﺔ – ﻻ ﺟﺪﻳﺪ‬                                                                                   Knowledge	
  Sharing	
  –	
  Nothing	
  New?	
  
                                                            27	
                                                                                                                                        28	
  




             IN3,-‫(دل ا‬Q6 ‫ و‬BX^ ‫ و‬f+< MR IN3,-‫إن إدارة ا‬                                                                                                 Knowledge Management is the
                     .gJN(2-‫ ا‬gO dHCY#‫ ا‬fHX"Y# IHJKL-‫ا‬                                                                                                   creation, transfer, and exchange of
                                                                                                                                                         organizational knowledge to achieve
                                                                                                                                                         a [competitive] advantage.




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  ‫ﻣﺎ ﻫﻲ اﳌﻤﻴﺰات ؟‬                                                                                                                What	
  Advantage?	
  
                                                            29	
                                                                                                                                        30	
  




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www.johngirard.net                                                                     	
                           	
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  john@johngirard.net	
  
‫ﺕتﺍاﺭرﻱيﺥخ ﺇإﺩدﺍاﺭرﺓة ﺍاﻝلﻡمﻉعﺭرﻑفﺓة : ﻡمﻥن ﻭوﺝجﻩهﺓة‬
                                                                                                                                                                                     History	
  of	
  KM:	
  Academic	
  Perspec7ve	
  
                                	
   ‫ﺍاﻝلﻥنﻅظﺭرﺍاﻝلﺃأﻙكﺍاﺩدﻱيﻡمﻱيﺓة‬
                                                                         31	
                                                                                                                                                                              32	
  

      c. 350 BC          17th Century                                 1950s                                                       1990s                                      c. 350 BC                    17th Century                                  1950s                                                       1990s




       Aristotle        Sir Francis Bacon                     Michael Polanyi                              Ikujiro Nonaka                     Carla O’Dell                    Aristotle                Sir Francis Bacon                        Michael Polanyi                            Ikujiro Nonaka                   Carla O’Dell



     Classification                                                                                                                                                         Classification
          of                                                                                                                                                                     of
      Knowledge                                                                                                                                                              Knowledge


        Aristotle                                                                                                                                                              Aristotle


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  ‫ﻣﺎ ﻫﻲ اﳌﻌﺮﻓﺔ ؟‬                                                                                                                                              What	
  is	
  knowledge?	
  
                                                                         33	
                                                                                                                                                                              34	
  



                                                         ‫ﺍاﻝلﺏبﻱيﺍاﻥنﺍاﺕت‬                                                                                                                                                                       Data



                                     ‫ﺍاﻝلﻡمﻉعﺭرﻑفﺓة‬                                  ‫ﺍاﻝلﻡمﻉعﻝلﻭوﻡمﺍاﺕت‬                                                                                                           Knowledge                                         Information




                                                                                                                                     :IN3,-‫ا‬                                                                                       Knowledge:
                                                                                                                                                                                                                            	
  knowledge is "defined broadly to include
                                                   ‫(^(ت‬HQ#‫ ا-,+*)(ت وا‬BC]Y# hK‫( ا#*ا‬R(2,CO"‫و‬
                                                     BA]6 MY#‫3ة و ا#3ؤى ا‬Ql#‫= و ا‬HR(8-‫ا‬                                                                                                                                          information, data, communication and
                                                         	
IN3,-‫" ا‬IN(XV#‫ت وا‬c(T6c‫وا‬                                                                                                                                               Concepts, culture"
                                                                                                                                                                                                                                                 experience, and
                                                   ‫!ام ا-,+*)(ت‬lYK‫= و ا‬HX6‫ و‬f+l# ‫(ر‬mn‫ا‬
                                                                   )293 ‫(ص‬
                                                                                                                                                                                                                                   insight that(p. 293) a framework
                                                                                                                                                                                                                                                  provide
                                                                                                                                   (p. 373).                                                                                       for creating, evaluating and
                                                                                                                                                                                                                                   using information (p. 373).
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   ‫ﺍاﻝلﺕتﺱسﻝلﺱسﻝل ﺍاﻝلﻉعﻕقﻝلﻱي‬                                                                                                                                              The	
  CogniFve	
  Hierarchy	
  
                                                                         35	
                                                                                                                                                                              36	
  




                                                                                                                                 ICA"#‫ا‬                                                                                                                                                                            Wisdom
                                                                    Ackoff’s Apex                                                                                                                                                                     Ackoff’s Apex

                                                                                                                                  =48#‫ا‬                                                                                                                                                                    Understanding


                                    IN3,-‫ا‬                                                                                       IN3,-‫ا‬                                                                      Knowledge                                                                                        Knowledge




                                                                                                                                          :ICA"#‫ا‬
                                  ‫),+*)(ت‬                                                                                                                                                                            Wisdom:
                                                                                                                                                                                                             Information
                                                               fHQo6 MN I0‫ و ا#83د‬IH&(C>#‫3ات ا‬Ql#‫ا‬
                                                                              ‫;ت‬A]-‫ ا‬B"# IN3,-‫ا‬                                                                                                                                    The collective and individual
                                  ‫(ت‬Ho,)                                                                                                  (p. 373).                                                                   Data experiences          of applying
                                                                                                                                                                                                                                   knowledge to the solution of
                                                                                                                                                                                                                                   problems (p. 373).
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www.johngirard.net                                                                                  	
                                                       	
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  john@johngirard.net	
  
  ‫ﺍاﻝلﻑفﺭرﻕق ..... ﺕتﺡحﻭوﻱيﻝل ﺍاﻝلﺏبﻱيﺍاﻥنﺍاﺕت ﻝلﻡمﻉعﺭرﻑفﺓة‬                                                                                      The	
  difference	
  .	
  .	
  .	
  Data	
  to	
  Knowledge	
  
                                                                               37	
                                                                                                                                                     38	
  




          October 27, 1917                                                                                                                                   October 27, 1917


   ‫؟‬q0‫(ر‬Y#‫* ا‬R ()                                                                                                                                     Q1 - What time is it?

     ‫س2. أ,+ *)(ء ا%$#س ؟‬                                                                                                                             Q2 – Where are these people?

     ‫س3. 5#ذا ,/321 ا%0/.؟‬                                                                                                                            Q3 – Why is the boy smiling?



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   ‫اﻟﺒﻴﺎﻧﺎت‬                                                                                                                                                    Data	
  
                                                                               39	
                                                                                                                                                     40	
  


                                                          :Davenport	
  &	
  Prusak	
  (1998)
                                                                                                                                                                             Davenport	
  &	
  Prusak	
  (1998)	
  define	
  data	
  “as	
  a	
  
                             ‫ﻕقﺍاﻡمﺍا ﺏبﺕتﻉعﺭرﻱيﻑف ﺍاﻝلﺏبﻱيﺍاﻥنﺍاﺕت : «ﻡمﺝجﻡمﻭوﻉعﺓة ﻡمﻥن ﺍاﻝلﺡحﻕقﺍاﺉئﻕق‬
                                                                                                                                                                             set	
  of	
  discrete,	
  objec%ve	
  facts	
  about	
  events”	
  
                                ‫ﺍاﻝلﻡمﻭوﺽضﻭوﻉعﻱيﺓة ﻭو ﺍاﻝلﻡمﻥنﻑفﺹصﻝلﺓة ﻝلﺡحﺩدﺙث ﻡمﺍا» ﻭو ﺍاﻕقﺕتﺭرﺡحﺍا‬
                                                                                                                                                                             and	
  they	
  suggest,	
  “in	
  an	
  organiza%onal	
  
                                        ‫ﺍاﻝلﺍاﺕتﻱي «ﺇإﻥن ﺃأﻑفﺽضﻝل ﻭوﺹصﻑف ﻝلﻝلﺏبﻱيﺍاﻥنﺍاﺕت ﻑفﻱي‬
                                                                                                                                                                             context,	
  data	
  is	
  most	
  usefully	
  described	
  as	
  
                          ،٬‫ﺍاﻝلﻡمﺅؤﺱسﺱسﺍاﺕت ﻩهﻭو ﺍاﻝلﺕتﺱسﺝجﻱيﻝل ﺍاﻝلﻡمﻥنﻅظﻡم ﻝلﻝلﻉعﻡمﻝلﻱيﺍاﺕت» (ﺹص‬
                                                                                                                                                                             structured	
  records	
  of	
  transac%ons”	
  (p.	
  2).	
  	
  
                                                                                                 	
  )2



                                                                          	
   ‫(^(ت‬HQ#‫ا‬                                                                                                                                                   Data	
  



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   ‫اﳌﻌﻠﻮﻣﺎت‬                                                                                                                                       Informa7on	
  
                                                                               41	
                                                                                                                                                     42	
  


                            : Peter	
  F.	
  Drucker	
  (1998)                                                                                                    Peter	
  F.	
  Drucker	
  (1998)	
  claims	
  that	
  
          ‫ﺏبﺍاﻝلﻥنﺱسﺏبﺓة ﻝلﻩه « ﺍاﻝلﻡمﻉعﻝلﻭوﻡمﺍاﺕت ﻩهﻱي ﺍاﻝلﺏبﻱيﺍاﻥنﺍاﺕت ﺍاﻝلﻡمﺝجﺏبﻭوﻝلﺓة‬                                                                   "Informa4on	
  is	
  data	
  endowed	
  with	
  relevance	
  
                                 	
  »‫ﺏبﺍاﻝلﻍغﺍاﻱيﺓة ﻭو ﺍاﻝلﻡمﻭوﺍاءﻡمﺓة‬                                                                                                            and	
  purpose"    	
  




                                                               	
   ‫ا-,+*)(ت‬                                                                                                                                          InformaFon	
  


                                                                	
   ‫(^(ت‬HQ#‫ا‬                                                                                                                                                  Data	
  



                                 Knowledge	
  Sharing	
  in	
  a	
  2.0	
  World	
  ©	
  2012,	
  John	
  P.	
  Girard,	
  Ph.D.	
                                                        Knowledge	
  Sharing	
  in	
  a	
  2.0	
  World	
  ©	
  2012,	
  John	
  P.	
  Girard,	
  Ph.D.	
  




www.johngirard.net                                                                                        	
                           	
     7	
                  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  john@johngirard.net	
  
  ‫اﳌﻌﺮﻓﺔ‬                                                                                                                                                                     Knowledge	
  
                                                                                 43	
                                                                                                                                                                           44	
  
                                  Joseph	
  and	
  Jimmie	
  Boye9	
  (2001(                                                                                                     Authors	
  Joseph	
  and	
  Jimmie	
  Boye9	
  (2001)	
  suggest	
  "knowledge	
  
           »‫« ﻡمﻥن ﺍاﻝلﺱسﻩهﻝل ﺍاﻝلﺡحﺩدﻱيﺙث ﻉعﻥن ﺍاﻝلﻡمﻉعﺭرﻑفﺓة ﻭوﻝلﻙكﻥن ﻡمﻥن ﺍاﻝلﺹصﻉعﺏب ﺕتﻉعﺭرﻱيﻑفﻩهﺍا‬                                                                                        is	
  easy	
  to	
  talk	
  about	
  but	
  hard	
  to	
  define"	
  
                                                                                                                                                                                                                                                              	
  



                                                                  	
   IN3,-‫ا‬                                                                                                                                                                 Knowledge	
  



                                                                  	
   ‫ا-,+*)(ت‬                                                                                                                                                               InformaFon	
  


                                                                  	
   ‫(^(ت‬HQ#‫ا‬                                                                                                                                                                        Data	
  



                                   Knowledge	
  Sharing	
  in	
  a	
  2.0	
  World	
  ©	
  2012,	
  John	
  P.	
  Girard,	
  Ph.D.	
                                                                              Knowledge	
  Sharing	
  in	
  a	
  2.0	
  World	
  ©	
  2012,	
  John	
  P.	
  Girard,	
  Ph.D.	
  




                                                     	
  ‫ﺃأﻥنﻭوﺍاﻉع ﺍاﻝلﻡمﻉعﺭرﻑفﺓة‬                                                                                                                                      Types	
  of	
  Knowledge	
  
                                                                                 45	
                                                                                                                                                                           46	
  


                                                                  ‫ﺃأﺱسﻩهﻝل ﻝلﻝلﻡمﺵشﺍاﺭرﻙكﺓة ﻭو ﺍاﻝلﺕتﻭوﺙثﻱيﻕق‬              r03s                                                                                                              Easier to document and Explicit
                                                                                                                                                                                                                                                       share
                                     ‫ﻱيﺱسﺍاﻩهﻡم ﺏبﺍاﻝلﻙكﻑفﺍاءﺓة‬                                            ‫ﺕتﻙكﺍاﺙثﺭرﻩهﺍا ﺍاﺱسﻩهﻝل‬                                                                                Contributes to                                 Easier to
                                                                                                                                                                                                                    efficiency                                    replicate
                                                                                   20%                                                                                                                                                                 20%


                               ‫ﻱيﻕقﻭوﺩد ﻝلﻝلﻙكﻑفﺍاءﺓة‬                                                                                                                                                        Leads to
                                                                                                                                                                                                            competency

   Michael Polanyi                                                               80%                                           M2Ct                Carla O’Dell              Michael Polanyi                                                                    80%                                          Tacit              Carla O’Dell

                          ‫ﺍاﻝلﺕتﺹصﺭرﻱيﺡح ﺏبﻩهﺍا ﺍاﺹصﻉعﺏب‬                                                                                                                                                Harder to articulate
                                                                                                            ‫ﺱسﺭرﻕقﺕتﻩهﺍا ﺃأﺹصﻉعﺏب‬                                                                                                                                                        Harder to steal
                                 ‫ﻡمﻱيﺯزﺓة ﺕتﻥنﺍاﻑفﺱسﻱيﻯىﺓة ﺍاﻉعﻝلﻯى‬                                                                                                                                           Higher competitive
                                                                                                     ‫ﻥنﻕقﻝلﻩهﺍا ﺃأﺹصﻉعﺏب‬                                                                                          advantage                                                       Harder to transfer


                              O’Dell, C. (2002, May). Knowledge Management New Generation.                                                                                                                   O’Dell, C. (2002, May). Knowledge Management New Generation.
                              Presented at the APQC’s 7th Knowledge Conference, Washington, DC.                                                                                                              Presented at the APQC’s 7th Knowledge Conference, Washington, DC.




                                   Knowledge	
  Sharing	
  in	
  a	
  2.0	
  World	
  ©	
  2012,	
  John	
  P.	
  Girard,	
  Ph.D.	
                                                                              Knowledge	
  Sharing	
  in	
  a	
  2.0	
  World	
  ©	
  2012,	
  John	
  P.	
  Girard,	
  Ph.D.	
  




                              	
   ‫ﺕتﺏبﺍاﺩدﻝل ﻭو ﻥنﻕقﻝل ﺍاﻝلﻡمﻉعﻝلﻭوﻡمﺍاﺕت‬                                                                                                                Exchange	
  and	
  Transfer	
  of	
  Knowledge	
  
                                                                                 47	
                                                                                                                                                                           48	
  

                                                                                                    TACIT                                                                                                                                                                              TACIT


                                                                                            n                        Ext                                                                                                                                                        n                      Ext
                                                                                        tio                                 ern                                                                                                                                             tio                                ern
                                                                                     za                                         a                                                                                                                                        za                                        a
                                                                               i




                                                                                                                                                                                                                                                                  i
                                                                           ial




                                                                                                                                                                                                                                                              ial
                                                                                                                                     liz




                                                                                                                                                                                                                                                                                                                        liz
                                                                       Soc




                                                                                                                                         ati




                                                                                                                                                                                                                                                          Soc




                                                                                                                                                                                                                                                                                                                         ati
                                                                                                                                          on




                                                                                                                                                                                                                                                                                                                          on
                                                                                                                                               EXPLICIT




                                                                                                                                                                                                                                                                                                                                EXPLICIT
                                                        TACIT




                                                                                                                                                                                                                                         TACIT




         Ikujiro Nonaka                                                                                                                                                            Ikujiro Nonaka
                                                                           on




                                                                                                                                                                                                                                                             on
                                                                                                                                      Co




                                                                                                                                                                                                                                                                                                                         Co
                                                                        ati




                                                                                                                                                                                                                                                          ati
                                                                                                                                        mb




                                                                                                                                                                                                                                                                                                                           mb
                                                                              liz




                                                                                                                                                                                                                                                                 liz




                                                                                                                                 in                                                                                                                                                                                 in
                                                                                    na         r                       a ti
                                                                                                                           on                                                                                                                                            na        r                     a ti
                                                                                                                                                                                                                                                                                                             on
                                                                                          Inte                                                                                                                                                                                Inte


                                                                                                 EXPLICIT                                                                                                                                                                           EXPLICIT



                                   Knowledge	
  Sharing	
  in	
  a	
  2.0	
  World	
  ©	
  2012,	
  John	
  P.	
  Girard,	
  Ph.D.	
                                                                              Knowledge	
  Sharing	
  in	
  a	
  2.0	
  World	
  ©	
  2012,	
  John	
  P.	
  Girard,	
  Ph.D.	
  




www.johngirard.net                                                                                          	
                                                	
     8	
                   	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  john@johngirard.net	
  
 ‫أﻫﻤﻴﺔ اﳌﺸﺎرﻛﺔ‬                                                                                                                                                                                                               The	
  importance	
  of	
  sharing	
  .	
  .	
  .	
  
                                                                                            49	
                                                                                                                                                                                                                                                               50	
  




                                                         ‫ﺑﺤﺴﺐ اﻟﻌﺎﻣﻠﲔ ﲟﺠﺎل اﻟﻜﻤﺒﻴﻮﺗﺮ‬                                                                                                                                                                                                       According to Computer Associates . . .




                                                      http://www.youtube.com/watch?v=lH39xjXaLW8	
                                                                                                                                                                                                                       http://www.youtube.com/watch?v=lH39xjXaLW8	
  

                                              Knowledge	
  Sharing	
  in	
  a	
  2.0	
  World	
  ©	
  2012,	
  John	
  P.	
  Girard,	
  Ph.D.	
                                                                                                                                                                  Knowledge	
  Sharing	
  in	
  a	
  2.0	
  World	
  ©	
  2012,	
  John	
  P.	
  Girard,	
  Ph.D.	
  




                                                                                                                                                                                                                             CHAPTER 3                                                                                                                                                                                                                                                         CHAPTER 3


                                                                                                                                                       THE TYPES                                                                                                                                                                                                                                                       THE TYPES

                                                                                                                              Scientia protenia est (Latin maxim, “For also                                                                                                                                                                                                                 Scientia protenia est (Latin maxim, “For also
                                                                                                                                                                    knowledge itself is power.”)                                                                                                                                                                                                                                         knowledge itself is power.”)


                                                                                                                                —Sir Francis Bacon, Meditationes Sacrae                                                                                                                                                                                                                          —Sir Francis Bacon, Meditationes Sacrae
                                                                                                                                                                                                                                              (1597)                                                                                                                                                                                                                                                                (1597)




                                                                                iBooks Author                                                                                                                                                                                                                                                     iBooks Author




                                                    	
   ‫ﻥنﻡمﺍاﺫذﺝج ﺇإﺩدﺍاﺭرﺓة ﺍاﻝلﻡمﻉعﺭرﻑفﺓة‬                                                                                                                                                                                                                                            KM	
  Models	
  
                                                                                            53	
                                                                                                                                                                                                                                                               54	
  




    Developed by Dr Stankosky and his team at George Washington University                           Webber, F., Wunram, M., Kemp, J., Pudlatz., & Bredehorst, B. (2002). Standardisation in                                                                           Developed by Dr Stankosky and his team at George Washington University                           Webber, F., Wunram, M., Kemp, J., Pudlatz., & Bredehorst, B. (2002). Standardisation in
    in 1999                                                                                          knowledge management – Towards a common KM framework in Europe. Proceedings of                                                                                    in 1999                                                                                          knowledge management – Towards a common KM framework in Europe. Proceedings of
                                                                                                     UNICOM Seminar Towards Common Approaches & Standards in KM. London.                                                                                                                                                                                                UNICOM Seminar Towards Common Approaches & Standards in KM. London.
                                                                                                                                                                              Infrastructure

                                                                                                                                                                                               Organization




                                                                                                                                                                                                                                                                                                                                                                                                                                                    Infrastructure

                                                                                                                                                                                                                                                                                                                                                                                                                                                                     Organization
                                                                                                                                          Technology

                                                                                                                                                       Leadership




                                                                                                                                                                                                                                                                                                                                                                                                               Technology
                                                                                                                                                                                                                                                                                                                                                                                                                            Leadership
                                                                                                                                                                                                                        Measures




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Measures
                                                                                                                                                                                                                                   Learning
                                                                                                                                                                                                              Process




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         Learning
                                                                                                                                                                                                                                              Content




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Process
                                                                                                                                                                    Culture




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     Content
                                                                                                                                                                                                                                                                                                                                                                                                                                          Culture




                                                                                                        KM Pillars                                                                                                                                                                                                                                                           KM Pillars
                                                                                                        European Framework                                                                                                                                                                                                                                                   European Framework
                                                                                                        DON Balanced KM                                                                                                                                                                                                                                                      DON Balanced KM
                                                                                                        Enablers of Transfer                                                                                                                                                                                                                                                 Enablers of Transfer
                                                                                                        KM Assessment Tool                                                                                                                                                                                                                                                   KM Assessment Tool
       Bennet, A. & Kantner, J. (2001). Navigating the KM dimension, Next-                                                                                                                                                                                                Bennet, A. & Kantner, J. (2001). Navigating the KM dimension, Next-
       Generation Knowledge Management: Enabling Business Processes.                                                                                                                                                                                                      Generation Knowledge Management: Enabling Business Processes.
       American Productivity & Quality Center.                                                                                                                                                                                                                            American Productivity & Quality Center.
                                              Knowledge	
  Sharing	
  in	
  a	
  2.0	
  World	
  ©	
  2012,	
  John	
  P.	
  Girard,	
  Ph.D.	
                                                                                                                                                                  Knowledge	
  Sharing	
  in	
  a	
  2.0	
  World	
  ©	
  2012,	
  John	
  P.	
  Girard,	
  Ph.D.	
  




www.johngirard.net                                                                                                     	
                                                                                                                               	
     9	
                       	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  john@johngirard.net	
  
Arab Federation for Libraries and Information Workshop - Doha - Girard
Arab Federation for Libraries and Information Workshop - Doha - Girard
Arab Federation for Libraries and Information Workshop - Doha - Girard
Arab Federation for Libraries and Information Workshop - Doha - Girard
Arab Federation for Libraries and Information Workshop - Doha - Girard
Arab Federation for Libraries and Information Workshop - Doha - Girard
Arab Federation for Libraries and Information Workshop - Doha - Girard
Arab Federation for Libraries and Information Workshop - Doha - Girard
Arab Federation for Libraries and Information Workshop - Doha - Girard
Arab Federation for Libraries and Information Workshop - Doha - Girard
Arab Federation for Libraries and Information Workshop - Doha - Girard
Arab Federation for Libraries and Information Workshop - Doha - Girard
Arab Federation for Libraries and Information Workshop - Doha - Girard
Arab Federation for Libraries and Information Workshop - Doha - Girard
Arab Federation for Libraries and Information Workshop - Doha - Girard
Arab Federation for Libraries and Information Workshop - Doha - Girard
Arab Federation for Libraries and Information Workshop - Doha - Girard
Arab Federation for Libraries and Information Workshop - Doha - Girard
Arab Federation for Libraries and Information Workshop - Doha - Girard
Arab Federation for Libraries and Information Workshop - Doha - Girard
Arab Federation for Libraries and Information Workshop - Doha - Girard
Arab Federation for Libraries and Information Workshop - Doha - Girard
Arab Federation for Libraries and Information Workshop - Doha - Girard
Arab Federation for Libraries and Information Workshop - Doha - Girard
Arab Federation for Libraries and Information Workshop - Doha - Girard
Arab Federation for Libraries and Information Workshop - Doha - Girard
Arab Federation for Libraries and Information Workshop - Doha - Girard

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Arab Federation for Libraries and Information Workshop - Doha - Girard

  • 1. Recent  CPA  Ar7cle   4   h9p://www.johngirard.net/641     ‫ﺗﻌﻨﻰ ﺑﺎﻷﻓﺮاد‬ It  is  all  about  People!   5   6   ‫ﺕتﻉعﻥنﻯى ﺱسﺍاﺝجﻭوﻝلﻭوﺝجﻱي ﺏبﺕتﻭوﻑفﻱيﺭر ﺍاﻝلﺍاﺕتﺹصﺍاﻝل ﺏبﻱيﻥن ﺍاﻝلﻥنﺍاﺱس ﻝلﺕتﺱسﻩهﻱيﻝل‬ Sagology  is  dedicated  to  connec%ng  people  with  people  to   ‫ﺍاﻝلﺕتﻉعﺍاﻭوﻥن ﻭو ﺍاﻝلﺕتﻉعﻝلﻱيﻡم ﻭو ﻡمﺵشﺍاﺭرﻙكﺓة‬ facilitate  collabora%on,  learning,  and  knowledge  sharing   . ‫ﺍاﻝلﻡمﻉعﺭرﻑفﺓة ﻡمﻥن ﺥخﻝلﺍاﻝل ﺍاﻝلﻡمﺕتﺡحﺩدﺙثﻱيﻥن ﻭوﻭوﺭرﺵش ﺍاﻝلﻉعﻝلﻡم ﻭو ﺍاﻝلﺍاﺱسﺕتﺵشﺍاﺭرﺍاﺕت‬ through  keynotes,  workshops,  and  consul7ng.       ‫ﺱسﺍاﺱسﻭوﻝلﻭوﺝجﻱي‬ sagology  [sāj-­‐ol-­‐uh-­‐jee]       -­‐noun           ‫1. ﻉعﻝلﻡم ﺡحﻙكﻡمﺓة ﺍاﻝلﻡمﺅؤﺱسﺱسﺍاﺕت ﺏبﺝجﻡمﻱيﻉع ﺃأﺵشﻙكﺍاﻝلﻩهﺍا ﺥخﺍاﺹصﺓة ﺏبﺍاﻝلﻥنﺱسﺏبﺓة ﻝلﻝلﺕتﻙكﻥنﻭوﻝلﻭوﺝجﻱيﺍا ﻭو ﺍاﻝلﻕقﻱيﺍاﺩدﺓة ﻭو ﺍاﻝلﺙثﻕقﺍاﻑفﺓة ﻭو ﺍاﻝلﻉعﻡمﻝلﻱيﺍاﺕت ﻭو ﺍاﻝلﻡمﻉعﺍاﻱيﺭر‬ 1.  the  study  of  organiza%onal  wisdom  in  all  its  forms,  esp.  with  reference  to   ‫2. ﻉعﻝلﻡم ﺍاﻝلﺕتﺥخﺹصﺹص ﻝلﻝلﺡحﺹصﻭوﻝل ﻉعﻝلﻯى ﺍاﻝلﺥخﺏبﺭرﺓة ﻭو ﺍاﻝلﺡحﻙكﻡمﺓة ﻭو ﺍاﻝلﺕتﻕقﻱيﻱيﻡم‬ technology,  leadership,  culture,  process,  and  measurement   : ‫ﺍاﻝلﺃأﺹصﻭوﻝل‬ 2008 ‫ﺍاﻝلﻝلﻍغﺓة ﺍاﻝلﺇإﻥنﺝجﻝلﻱيﺯزﻱيﺓة ﺍاﻝلﻙكﻥنﺩدﻱيﺓة ﻡمﻥن ﺍاﻝلﻝلﻍغﺓة ﺍاﻝلﺍاﻥنﺝجﻝلﻱيﺯزﻱيﺓة ﺍاﻝلﻡمﺕتﻭوﺱسﻁط ﺡحﻙكﻡمﺓة + ﻉعﻝلﻡم‬ 2.  the  study  of  one  venerated  for  experience,  judgment,  and  wisdom.         Origin:       Sage  [Middle  English,  from  Old  French,  from  Vulgar  La7n  *sapius,  from  La7n  sapere,  to  be  wise;  see  sep-­‐  in  Indo-­‐European  roots.]   2008;    Canadian  English,  from  Middle  English  sage  +  -­‐ology.         -­‐ology  [Middle  English  -­‐logie,  from  Old  French,  from  La7n  -­‐logia,  from  Greek  -­‐logiā  (from  logos,  word,  speech;  see  leg-­‐  in  Indo-­‐ European  roots)  and  from  -­‐logos,  one  who  deals  with  (from  legein,  to  speak;  see  leg-­‐  in  Indo-­‐European  roots).]   Sage  [Middle  English,  from  Old  French,  from  Vulgar  La7n  *sapius,  from  La7n  sapere,  to  be  wise;  see  sep-­‐  in  Indo-­‐European  roots.]   -­‐ology  [Middle  English  -­‐logie,  from  Old  French,  from  La7n  -­‐logia,  from  Greek  -­‐logiā  (from  logos,  word,  speech;  see  leg-­‐  in  Indo-­‐ European  roots)  and  from  -­‐logos,  one  who  deals  with  (from  legein,  to  speak;  see  leg-­‐  in  Indo-­‐European  roots).]   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   www.johngirard.net     1                                                                          john@johngirard.net  
  • 2.     About  You     ‫ﻉعﻥنﻙك‬   ‫1. ﺍاﻝلﺍاﺱسﻡم‬ 1.  Name   ‫2. ﺍاﻝلﻡمﺅؤﺱسﺱسﺓة‬ 2.  Organiza7on   ‫3. ﺍاﻝلﻭوﻅظﻱيﻑفﺓة‬ 3.  Posi7on     ‫4.ﻕقﺹصﺓة ﺇإﺩدﺍاﺭرﺓة ﺍاﻝلﻡمﻉعﺭرﻑفﺓة‬ 4.  KM  Story       ‫اﻟﺒﺮﻧﺎﻣﺞ‬ Agenda   11   12     Part  1  -­‐  9:00  to  10:30     30:10 ‫اﻟﻘﺴﻢ اﻷول – 9:00 إﻟﻰ‬   ‫ﻡمﻑفﺍاﺕتﻱيﺡح ﺍاﻝلﻥنﺝجﺍاﺡح‬ Keys  to  Success     1.  Where  is  the  Knowledge?     ‫أﻳﻦ اﳌﻌﺮﻓﺔ؟‬ ‫1. ﺍاﻝلﻡمﺵشﺍاﺭرﻙكﺓة‬ 1.  Par7cipa7on   ‫ﻣﺎذا ﺗﻨﻈﻢ ؟‬ 2.  Organize  What?   ‫2. ﺍاﻝلﻝلﺏبﺍاﻕقﺓة‬ 2.  Courtesy   ‫ﻣﺎ ﻫﻲ أﻧﻮاع اﳌﻌﺮﻓﺔ اﳌﻮﺟﻮدة؟‬ ‫3. ﺍاﻝلﺥخﺹصﻭوﺹصﻱيﺓة‬ 3.  What  Types  of  Knowledge  Exist?   3.  Confiden7ality    ‫4. ﺍاﻝلﻭوﻕقﺕت‬ 4.  Time     ‫ﺗﺒﺴﻴﻂ اﻷﻓﻜﺎر‬ 4.  Simples  Ideas     00:12-00:11 – ‫اﻟﻘﺴﻢ اﻟﺜﺎﻧﻲ‬ Part  2  –  11:00  to  12:00   ‫ﻫﻞ أﻧﺖ ﺣﻘﺎ ﺑﺤﺎﺟﺔ أن ﺗﻌﺮف ﻣﺎ ﺗﻌﺮﻓﻪ‬ 5.  Do  you  Really  Want  to  Know  What  you  Know?   ‫اﻷدوات و اﻻﺳﺘﺮاﺗﻴﺠﻴﺎت و اﻟﺘﻘﻨﻴﺎت: اﻟﻴﻮم و ﻏﺪا‬  00:12 ‫اﻟﻘﺴﻢ اﻟﺜﺎﻟﺚ ﻣﻦ 31:00 إﻟﻰ‬ 6.  Tools,  Tac7cs,  and  Techniques:  Today  and  Tomorrow   ‫ﺗﻮﺟﻴﻪ اﳌﺆﺳﺴﺎت ﻧﺤﻮ اﳌﺴﺘﻘﺒﻞ‬ Part  3  –  12:00  to  13:00   ‫اﳌﺴﺘﻘﺒﻞ ﻳﺒﻌﺪ ﻳﻮم واﺣﺪ‬ 7.  Guiding  OrganizaFons  Into  the  Future   ‫اﳌﻌﺮﻓﺔ ﳕﻮذج ﺗﻨﻔﻴﺬي : ﻗﻠﺐ اﻻﺟﺘﻤﺎﻋﺎت‬ 8.  The  Future  is  Just  a  Day  Away     9.  Knowledge  in  Ac7on  Example:  Flipping  Mee7ngs   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   www.johngirard.net     2                                                                          john@johngirard.net  
  • 3. CHAPTER 1 THE WHERE Where is the wisdom we have lost in knowledge? Where is the knowledge we have lost in information? —T. S. Eliot, The Rock (1935)  iBooks Author  ‫ﺯزﻱيﺍاﺩدﺓة ﺍاﻝلﻡمﻉعﻝلﻭوﻡمﺍاﺕت ﻉعﻥن ﺍاﻝلﺡحﺩد‬ Informa7on  Overload   15   16   )2001-‫542+ ﻭوﺭرﻕقﺓة ﺏبﺡحﺙث ﻑفﻱي ﺕتﺯزﺍاﻱيﺩد ﺍاﻝلﻡمﻉعﻝلﻭوﻡمﺍاﺕت 2791-0002 ( ﺏبﺍاﻭوﺩدﻥن‬ 245+ academic papers on Information Overload 1972-2000 (Bawden, 2001) !"#‫ز0(دة ا-,+*)(ت &% ا‬ ‫ﺯزﻱيﺍاﺩدﺓة ﺍاﻝلﻡمﻉعﻝلﻭوﻡمﺍاﺕت ﺍاﻝلﺵشﺥخﺹصﻱيﺓة ﻉعﻥن ﺍاﻝلﺡحﺩد‬ Information Overload Personal Information Overload ()!2& !"#‫6543 ز0(دة ا-,+*)(ت &% ا‬ ‫*ن‬A6 GH? IJKL-‫ ا‬MN ‫(#83د‬O PQ63) ‫ )84*م‬MR Information overload occurs A perception on the part of the individual ‫*ن ?>= ا-!<;ت &+: ا#25(م 08*ق‬A0 S,T0 GH"O ‫!ا‬U ‫3ة‬HVW BC,#‫4(م ا‬CO IX+,Y-‫ا-,+*)(ت ا‬ when the amount of input to a (or observers of that person) that the flow BC,#‫ &+: ا‬D6‫!ر‬F system exceeds its of information associated with work tasks is .IH+&(8O (46‫إدار‬ processing capacity. greater than can be managed effectively. (Speier et al, 1999, p. 338) (Wilson, 2001, p. 113) (Speier et al, 1999, p. 338) (Wilson, 2001, p. 113) ‫ﺯزﻱيﺍاﺩدﺓة ﺍاﻝلﻡمﻉعﻝلﻭوﻡمﺍاﺕت ﻉعﻥن ﺍاﻝلﺡحﺩد‬ !"#‫ &% ا‬IHJKL-‫ز0(دة ا-,+*)(ت ا‬ Information Overload Organizational Information Overload ‫ﺇإﻥن ﺯزﻱيﺍاﺩدﺓة ﺍاﻝلﻡمﻉعﻝلﻭوﻡمﺍاﺕت ﻉعﻥن ﺍاﻝلﺡحﺩد ﻩهﻱي‬ ‫ﺍاﻝلﺡحﺍاﻝلﺓة ﺍاﻝلﺕتﻱي ﺕتﻙكﻭوﻥن ﻑفﻱيﻩهﺍا‬ MN !"#‫4( ز0(دة ا-,+*)(ت &% ا‬HN ‫*ن‬A6 MY#‫ ا‬I#("#‫ ا‬MR Information overload is that A situation in which the extent of ‫ﺍاﻝلﻡمﻉعﻝلﻭوﻡمﺍاﺕت ﺍاﻝلﻡمﺕتﺍاﺡحﺓة ﻭو ﺍاﻝلﻑفﺍاﻉعﻝلﺓة ﻡمﻉعﻭوﻕقﺍا‬ ‫ إدارة‬IH+&(N :+& (Q+K ‫]3ت و ا[3ت‬Y^‫! ا‬F IJKL-‫ا‬ state in which available, and perceived information overload is .‫ﺏبﺩدﻝلﺍا ﻡمﻥن ﺃأﻥن ﺕتﻙكﻭوﻥن ﻉعﻭوﻥنﺍا‬ IJKL-‫ ا‬MN ‫(ت‬H+C,#‫ا‬ potentially useful, information sufficiently widespread within an is a hindrance rather than a organization as to reduce the overall (Wilson, 2001, p. 113) help. effectiveness of management operations. (Bawden, 2001, p. 6) (Bawden, 2001, p. 6) (Wilson, 2001, p. 113) Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.    ‫اﻟﺘﻜﻠﻔﺔ؟‬ The  Cost?   17   18   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   www.johngirard.net     3                                                                          john@johngirard.net  
  • 4.  ‫ﻣﺸﻜﻠﺔ - ﺟﻨﻮن اﳌﺆﺳﺴﺔ‬ The  Problem  –  Enterprise  Demen7a   19   20   ‫= ا-,+*)(ت‬W‫*ن )% 63ا‬AY]0 ‫3/2 )% ا-!راء‬ !0‫ا‬d6 SQJO =46‫3ارا‬F ‫+*ن‬UL0 ‫%34 )% ا-!راء‬ 2/3 of managers complained of 43% of the managers delayed )KPMG, 2000( ‫ا-,+*)(ت‬ Information overload (KPMG, 2000) decisions because of too much information. (Wilson, 2001) (Wilson, 2001) ‫ﺍاﻝلﻡمﺩدﺭرﺍاء ﻱيﻩهﺕتﻡمﻭوﻥن ﺏبﺍاﻝلﻡمﻉعﻝلﻭوﻡمﺍاﺕت ﺍاﻝلﺕتﻱي ﺕتﻝلﻑفﺕت‬ Managers “dwell on information that ‫ﺍاﻝلﺍاﻥنﺕتﺏبﺍاﻩه ﻭو ﻝلﻱيﺱس ﺏبﺍاﻝلﺽضﺭرﻭوﺭرﺓة ﺃأﻥن ﺕتﻙكﻭوﻥن ﺫذﺍاﺕت‬ IK‫3اء ا#!را‬U‫%83 )% ا-!راء ا#`0% 6= إ‬ is entertaining but not informative, or 38% of the surveyed managers ‫ﻕقﻱيﻡمﺓة ﻡمﻉعﻝلﻭوﻡمﺍاﺕتﻱيﺓة ﻭو ﻱيﻩهﺕتﻡمﻭوﻥن ﺏبﺍاﻝلﻡمﻉعﻝلﻭوﻡمﺍاﺕت‬ MN aF*#‫!ر )4= )% ا‬F ‫4= 04!رون‬H+& IHb(T?c‫ا‬ easily available but not of high waste a substantial amount of time ‫ﺍاﻝلﺕتﻱي ﻡمﻥن ﺍاﻝلﺱسﻩهﻝل ﺍاﻝلﻭوﺹصﻭوﻝل ﺇإﻝلﻱيﻩهﺍا ﻭو ﻝلﻱيﺱسﺕت‬ ‫6"!0! ا-,+*)(ت‬ quality” (Linden, 2001, p.2) locating information (Wilson, 2001) ‫ﻉعﺍاﻝلﻱيﺓة ﺍاﻝلﺃأﻩهﻡمﻱيﺓة‬ (Wilson, 2001) (Linden, 2001, p.2) The number of books published annually has increased exponentially since ‫ﻝلﻕقﺩد ﺕتﺯزﺍاﻱيﺩد ﻉعﺩدﺩد ﺍاﻝلﻙكﺕتﺏب ﺍاﻝلﺕتﻱي ﺕتﻥنﺵشﺭر ﺱسﻥنﻭوﻱيﺍا ﻡمﻥنﺫذ ﺍاﻝلﻕقﺭرﻥن ﺍاﻝلﺱسﺍاﺩدﺱس ﻉعﺵشﺭرﺏبﺵشﻙكﻝل ﻙكﺏبﻱيﺭر . ﻭو ﻑفﻱي‬ the 16th century. At present, the prediction is that the number of books .‫). ﻱيﺕتﺯزﺍاﻱيﺩد ﺍاﻝلﻉعﺩدﺩد ﻝلﻝلﺽضﻉعﻑف ﻙكﻝل 33 ﻉعﺍاﻡم‬Hanka & Fuka, 2000( ‫ﺍاﻝلﻭوﻕقﺕت ﺍاﻝلﺭرﺍاﻩهﻥن ﻡمﻥن ﺍاﻝلﻡمﺕتﻭوﻕقﻉع ﺍاﻥن‬ doubles every 33 years (Hanka & Fuka, 2000). ‫ﺇإﻥن ﻡمﺝجﻡمﻝل ﻕقﺍاﻉعﺩدﺓة ﺍاﻝلﺏبﻱيﺍاﻥنﺍاﺕت ﺍاﻝلﻡمﺕتﺭرﺍاﻙكﻡمﺓة ﻭو ﺍاﻝلﻡمﺩدﻭوﻥنﺓة ﻑفﻱي ﺍاﻝلﻉعﺍاﻝلﻡم ﻭو ﺍاﻝلﺕتﻱي ﺕتﺕتﺽضﻡمﻥن ﺝجﻡمﻱيﻉع ﺍاﻝلﻙكﺕتﺏب ﻭو‬ The total accumulated codified database of the world, which includes all ‫ﺍاﻝلﻡمﻝلﻑفﺍاﺕت ﺍاﻝلﺍاﻝلﻙكﺕتﺭرﻭوﻥنﻱيﺓة .0102 ﺕتﺕتﺽضﺍاﻉعﻑف ﻙكﻝل ﺱسﺏبﻉع ﺱسﻥنﻭوﺍاﺕت ﻭو ﻱيﻉعﺕتﻕقﺩد ﺍاﻝلﺏبﻉعﺽض ﺏبﺃأﻥنﻩهﺍا‬ books and all electronic files, doubles every seven years and some predict ‫ﺱسﺕتﺕتﺽضﺍاﻉعﻑف ﻡمﺭرﺕتﻱيﻥن ﻑفﻱي ﺍاﻝلﻱيﻭوﻡم ﺏبﺡحﻝلﻭوﻝل ﺍاﻝلﻉعﺍاﻡم‬ this will double twice a day by 2010 (Bontis, 2000). (Bontis, 2000). Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.     ‫ﺍاﻝلﻡمﺱسﺕتﻕقﺏبﻝل‬ The  Future   21   22   ‫«ﻑفﻱي ﺍاﻕقﺕتﺹصﺍاﺩد ﻱيﻙكﻭوﻥن ﻑفﻱيﻩه‬ “In  an  economy  where  the   ً‫ﺍاﻝلﺵشﻱيء ﺍاﻝلﻭوﺡحﻱيﺩد ﺍاﻝلﻡمﺅؤﻙكﺩد ﻍغﻱيﺭر ﻡمﺅؤﻙكﺩدﺍا‬ only  certainty  is  uncertainty,   ‫ﻱيﻙكﻭوﻥن ﺍاﻝلﻡمﺹصﺩدﺭر ﺍاﻝلﻭوﺡحﻱيﺩد ﺍاﻝلﻡمﺅؤﻙكﺩد‬ the  only  sure  source  of  las7ng   Ikujiro Nonaka ‫ﻝلﺕتﺡحﻕقﻱيﻕق ﺍاﻝلﺕتﻡمﻱيﺯز ﺏبﻱيﻥن‬ Ikujiro Nonaka compe77ve  advantage  is   »‫ﺍاﻝلﻡمﻥنﺍاﻑفﺱسﻱيﻥن ﻩهﻭو ﺍاﻝلﻡمﻉعﺭرﻑفﺓة‬ knowledge.”     Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   CHAPTER 2 CHAPTER 2 ORGANIZE ORGANIZE WHAT? WHAT? Generally, management of the many is the Generally, management of the many is the same as management of the few. It is a matter same as management of the few. It is a matter of organization. of organization. —Sun Tzu (400–320 BC), The Art of War —Sun Tzu (400–320 BC), The Art of War  iBooks Author  iBooks Author www.johngirard.net     4                                                                          john@johngirard.net  
  • 5.   ‫اﻟﺘﺄﺳﻴﺲ أو اﻻﻧﺸﻐﺎل اﻟﺸﺪﻳﺪ‬ Founda7on  or  Too  Busy   25   26   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.    ‫ﻣﺸﺎرﻛﺔ اﳌﻌﺮﻓﺔ – ﻻ ﺟﺪﻳﺪ‬ Knowledge  Sharing  –  Nothing  New?   27   28   IN3,-‫(دل ا‬Q6 ‫ و‬BX^ ‫ و‬f+< MR IN3,-‫إن إدارة ا‬ Knowledge Management is the .gJN(2-‫ ا‬gO dHCY#‫ ا‬fHX"Y# IHJKL-‫ا‬ creation, transfer, and exchange of organizational knowledge to achieve a [competitive] advantage. Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.    ‫ﻣﺎ ﻫﻲ اﳌﻤﻴﺰات ؟‬ What  Advantage?   29   30   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   www.johngirard.net     5                                                                          john@johngirard.net  
  • 6. ‫ﺕتﺍاﺭرﻱيﺥخ ﺇإﺩدﺍاﺭرﺓة ﺍاﻝلﻡمﻉعﺭرﻑفﺓة : ﻡمﻥن ﻭوﺝجﻩهﺓة‬ History  of  KM:  Academic  Perspec7ve     ‫ﺍاﻝلﻥنﻅظﺭرﺍاﻝلﺃأﻙكﺍاﺩدﻱيﻡمﻱيﺓة‬ 31   32   c. 350 BC 17th Century 1950s 1990s c. 350 BC 17th Century 1950s 1990s Aristotle Sir Francis Bacon Michael Polanyi Ikujiro Nonaka Carla O’Dell Aristotle Sir Francis Bacon Michael Polanyi Ikujiro Nonaka Carla O’Dell Classification Classification of of Knowledge Knowledge Aristotle Aristotle Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.    ‫ﻣﺎ ﻫﻲ اﳌﻌﺮﻓﺔ ؟‬ What  is  knowledge?   33   34   ‫ﺍاﻝلﺏبﻱيﺍاﻥنﺍاﺕت‬ Data ‫ﺍاﻝلﻡمﻉعﺭرﻑفﺓة‬ ‫ﺍاﻝلﻡمﻉعﻝلﻭوﻡمﺍاﺕت‬ Knowledge Information :IN3,-‫ا‬ Knowledge:  knowledge is "defined broadly to include ‫(^(ت‬HQ#‫ ا-,+*)(ت وا‬BC]Y# hK‫( ا#*ا‬R(2,CO"‫و‬ BA]6 MY#‫3ة و ا#3ؤى ا‬Ql#‫= و ا‬HR(8-‫ا‬ information, data, communication and IN3,-‫" ا‬IN(XV#‫ت وا‬c(T6c‫وا‬ Concepts, culture" experience, and ‫!ام ا-,+*)(ت‬lYK‫= و ا‬HX6‫ و‬f+l# ‫(ر‬mn‫ا‬ )293 ‫(ص‬ insight that(p. 293) a framework provide (p. 373). for creating, evaluating and using information (p. 373). Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.     ‫ﺍاﻝلﺕتﺱسﻝلﺱسﻝل ﺍاﻝلﻉعﻕقﻝلﻱي‬ The  CogniFve  Hierarchy   35   36   ICA"#‫ا‬ Wisdom Ackoff’s Apex Ackoff’s Apex =48#‫ا‬ Understanding IN3,-‫ا‬ IN3,-‫ا‬ Knowledge Knowledge :ICA"#‫ا‬ ‫),+*)(ت‬ Wisdom: Information fHQo6 MN I0‫ و ا#83د‬IH&(C>#‫3ات ا‬Ql#‫ا‬ ‫;ت‬A]-‫ ا‬B"# IN3,-‫ا‬ The collective and individual ‫(ت‬Ho,) (p. 373). Data experiences of applying knowledge to the solution of problems (p. 373). Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   www.johngirard.net     6                                                                          john@johngirard.net  
  • 7.   ‫ﺍاﻝلﻑفﺭرﻕق ..... ﺕتﺡحﻭوﻱيﻝل ﺍاﻝلﺏبﻱيﺍاﻥنﺍاﺕت ﻝلﻡمﻉعﺭرﻑفﺓة‬ The  difference  .  .  .  Data  to  Knowledge   37   38   October 27, 1917 October 27, 1917 ‫؟‬q0‫(ر‬Y#‫* ا‬R () Q1 - What time is it? ‫س2. أ,+ *)(ء ا%$#س ؟‬ Q2 – Where are these people? ‫س3. 5#ذا ,/321 ا%0/.؟‬ Q3 – Why is the boy smiling? Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.     ‫اﻟﺒﻴﺎﻧﺎت‬ Data   39   40   :Davenport  &  Prusak  (1998) Davenport  &  Prusak  (1998)  define  data  “as  a   ‫ﻕقﺍاﻡمﺍا ﺏبﺕتﻉعﺭرﻱيﻑف ﺍاﻝلﺏبﻱيﺍاﻥنﺍاﺕت : «ﻡمﺝجﻡمﻭوﻉعﺓة ﻡمﻥن ﺍاﻝلﺡحﻕقﺍاﺉئﻕق‬ set  of  discrete,  objec%ve  facts  about  events”   ‫ﺍاﻝلﻡمﻭوﺽضﻭوﻉعﻱيﺓة ﻭو ﺍاﻝلﻡمﻥنﻑفﺹصﻝلﺓة ﻝلﺡحﺩدﺙث ﻡمﺍا» ﻭو ﺍاﻕقﺕتﺭرﺡحﺍا‬ and  they  suggest,  “in  an  organiza%onal   ‫ﺍاﻝلﺍاﺕتﻱي «ﺇإﻥن ﺃأﻑفﺽضﻝل ﻭوﺹصﻑف ﻝلﻝلﺏبﻱيﺍاﻥنﺍاﺕت ﻑفﻱي‬ context,  data  is  most  usefully  described  as   ،٬‫ﺍاﻝلﻡمﺅؤﺱسﺱسﺍاﺕت ﻩهﻭو ﺍاﻝلﺕتﺱسﺝجﻱيﻝل ﺍاﻝلﻡمﻥنﻅظﻡم ﻝلﻝلﻉعﻡمﻝلﻱيﺍاﺕت» (ﺹص‬ structured  records  of  transac%ons”  (p.  2).      )2   ‫(^(ت‬HQ#‫ا‬ Data   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.     ‫اﳌﻌﻠﻮﻣﺎت‬ Informa7on   41   42   : Peter  F.  Drucker  (1998) Peter  F.  Drucker  (1998)  claims  that   ‫ﺏبﺍاﻝلﻥنﺱسﺏبﺓة ﻝلﻩه « ﺍاﻝلﻡمﻉعﻝلﻭوﻡمﺍاﺕت ﻩهﻱي ﺍاﻝلﺏبﻱيﺍاﻥنﺍاﺕت ﺍاﻝلﻡمﺝجﺏبﻭوﻝلﺓة‬ "Informa4on  is  data  endowed  with  relevance    »‫ﺏبﺍاﻝلﻍغﺍاﻱيﺓة ﻭو ﺍاﻝلﻡمﻭوﺍاءﻡمﺓة‬ and  purpose"     ‫ا-,+*)(ت‬ InformaFon     ‫(^(ت‬HQ#‫ا‬ Data   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   www.johngirard.net     7                                                                          john@johngirard.net  
  • 8.   ‫اﳌﻌﺮﻓﺔ‬ Knowledge   43   44   Joseph  and  Jimmie  Boye9  (2001( Authors  Joseph  and  Jimmie  Boye9  (2001)  suggest  "knowledge   »‫« ﻡمﻥن ﺍاﻝلﺱسﻩهﻝل ﺍاﻝلﺡحﺩدﻱيﺙث ﻉعﻥن ﺍاﻝلﻡمﻉعﺭرﻑفﺓة ﻭوﻝلﻙكﻥن ﻡمﻥن ﺍاﻝلﺹصﻉعﺏب ﺕتﻉعﺭرﻱيﻑفﻩهﺍا‬ is  easy  to  talk  about  but  hard  to  define"       IN3,-‫ا‬ Knowledge     ‫ا-,+*)(ت‬ InformaFon     ‫(^(ت‬HQ#‫ا‬ Data   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.    ‫ﺃأﻥنﻭوﺍاﻉع ﺍاﻝلﻡمﻉعﺭرﻑفﺓة‬ Types  of  Knowledge   45   46   ‫ﺃأﺱسﻩهﻝل ﻝلﻝلﻡمﺵشﺍاﺭرﻙكﺓة ﻭو ﺍاﻝلﺕتﻭوﺙثﻱيﻕق‬ r03s Easier to document and Explicit share ‫ﻱيﺱسﺍاﻩهﻡم ﺏبﺍاﻝلﻙكﻑفﺍاءﺓة‬ ‫ﺕتﻙكﺍاﺙثﺭرﻩهﺍا ﺍاﺱسﻩهﻝل‬ Contributes to Easier to efficiency replicate 20% 20% ‫ﻱيﻕقﻭوﺩد ﻝلﻝلﻙكﻑفﺍاءﺓة‬ Leads to competency Michael Polanyi 80% M2Ct Carla O’Dell Michael Polanyi 80% Tacit Carla O’Dell ‫ﺍاﻝلﺕتﺹصﺭرﻱيﺡح ﺏبﻩهﺍا ﺍاﺹصﻉعﺏب‬ Harder to articulate ‫ﺱسﺭرﻕقﺕتﻩهﺍا ﺃأﺹصﻉعﺏب‬ Harder to steal ‫ﻡمﻱيﺯزﺓة ﺕتﻥنﺍاﻑفﺱسﻱيﻯىﺓة ﺍاﻉعﻝلﻯى‬ Higher competitive ‫ﻥنﻕقﻝلﻩهﺍا ﺃأﺹصﻉعﺏب‬ advantage Harder to transfer O’Dell, C. (2002, May). Knowledge Management New Generation. O’Dell, C. (2002, May). Knowledge Management New Generation. Presented at the APQC’s 7th Knowledge Conference, Washington, DC. Presented at the APQC’s 7th Knowledge Conference, Washington, DC. Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.     ‫ﺕتﺏبﺍاﺩدﻝل ﻭو ﻥنﻕقﻝل ﺍاﻝلﻡمﻉعﻝلﻭوﻡمﺍاﺕت‬ Exchange  and  Transfer  of  Knowledge   47   48   TACIT TACIT n Ext n Ext tio ern tio ern za a za a i i ial ial liz liz Soc ati Soc ati on on EXPLICIT EXPLICIT TACIT TACIT Ikujiro Nonaka Ikujiro Nonaka on on Co Co ati ati mb mb liz liz in in na r a ti on na r a ti on Inte Inte EXPLICIT EXPLICIT Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   www.johngirard.net     8                                                                          john@johngirard.net  
  • 9.  ‫أﻫﻤﻴﺔ اﳌﺸﺎرﻛﺔ‬ The  importance  of  sharing  .  .  .   49   50   ‫ﺑﺤﺴﺐ اﻟﻌﺎﻣﻠﲔ ﲟﺠﺎل اﻟﻜﻤﺒﻴﻮﺗﺮ‬ According to Computer Associates . . . http://www.youtube.com/watch?v=lH39xjXaLW8   http://www.youtube.com/watch?v=lH39xjXaLW8   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   CHAPTER 3 CHAPTER 3 THE TYPES THE TYPES Scientia protenia est (Latin maxim, “For also Scientia protenia est (Latin maxim, “For also knowledge itself is power.”) knowledge itself is power.”) —Sir Francis Bacon, Meditationes Sacrae —Sir Francis Bacon, Meditationes Sacrae (1597) (1597)  iBooks Author  iBooks Author   ‫ﻥنﻡمﺍاﺫذﺝج ﺇإﺩدﺍاﺭرﺓة ﺍاﻝلﻡمﻉعﺭرﻑفﺓة‬ KM  Models   53   54   Developed by Dr Stankosky and his team at George Washington University Webber, F., Wunram, M., Kemp, J., Pudlatz., & Bredehorst, B. (2002). Standardisation in Developed by Dr Stankosky and his team at George Washington University Webber, F., Wunram, M., Kemp, J., Pudlatz., & Bredehorst, B. (2002). Standardisation in in 1999 knowledge management – Towards a common KM framework in Europe. Proceedings of in 1999 knowledge management – Towards a common KM framework in Europe. Proceedings of UNICOM Seminar Towards Common Approaches & Standards in KM. London. UNICOM Seminar Towards Common Approaches & Standards in KM. London. Infrastructure Organization Infrastructure Organization Technology Leadership Technology Leadership Measures Measures Learning Process Learning Content Process Culture Content Culture KM Pillars KM Pillars European Framework European Framework DON Balanced KM DON Balanced KM Enablers of Transfer Enablers of Transfer KM Assessment Tool KM Assessment Tool Bennet, A. & Kantner, J. (2001). Navigating the KM dimension, Next- Bennet, A. & Kantner, J. (2001). Navigating the KM dimension, Next- Generation Knowledge Management: Enabling Business Processes. Generation Knowledge Management: Enabling Business Processes. American Productivity & Quality Center. American Productivity & Quality Center. Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   www.johngirard.net     9                                                                          john@johngirard.net