John Girard's presentation "Social Knowledge: Are you ready for the Future? at British Council, Khartoum Sudan

1. Sagology
is
dedicated
to
connec�ng
people
with
people
to
facilitate
collabora�on,
learning,
and
knowledge
sharing
through
keynotes,
workshops,
and
consul�ng.
sagology
[sāj-­‐ol-­‐uh-­‐jee]
-­‐noun
1.
2.
the
study
of
organiza�onal
wisdom
in
all
its
forms,
esp.
with
reference
to
technology,
leadership,
culture,
process,
and
measurement
the
study
of
one
venerated
for
experience,
judgment,
and
wisdom.
Origin:
2008;
Canadian
English,
from
Middle
English
sage
+
-­‐ology.
Sage
[Middle
English,
from
Old
French,
from
Vulgar
La�n
*sapius,
from
La�n
sapere,
to
be
wise;
see
sep-­‐
in
Indo-­‐European
roots.]
-­‐ology
[Middle
English
-­‐logie,
from
Old
French,
from
La�n
-­‐logia,
from
Greek
-­‐logiā
(from
logos,
word,
speech;
see
leg-­‐
in
Indo-­‐
European
roots)
and
from
-­‐logos,
one
who
deals
with
(from
legein,
to
speak;
see
leg-­‐
in
Indo-­‐European
roots).]
It
is
all
about
People!
Knowledge Management is the
creation, transfer, and exchange of
organizational knowledge to achieve
a [competitive] advantage.
Knowledge
Sharing
–
Nothing
New?
www.johngirard.net
What
Advantage?
1
john@johngirard.net

2. c. 350 BC
17th Century
1950s
1990s
Aristotle
Sir Francis Bacon
Michael Polanyi
Carla O’Dell
2000s
Jeff Howe
Classification
of
Knowledge
Aristotle
History
of
KM
2/3 of managers complained of
Information overload (KPMG, 2000)
CHAPTER 1
THE WHERE
Managers “dwell on information that
is entertaining but not informative, or
easily available but not of high
quality” (Linden, 2001, p.2)
43% of the managers delayed
decisions because of too much
information. (Wilson, 2001)
38% of the surveyed managers
waste a substantial amount of time
locating information (Wilson, 2001)
The number of books published annually has increased exponentially since
the 16th century. At present, the prediction is that the number of books
doubles every 33 years (Hanka & Fuka, 2000).
Where is the wisdom we have lost in
knowledge? Where is the knowledge we have
lost in information?
—T. S. Eliot, The Rock (1935)
The total accumulated codified database of the world, which includes all
books and all electronic files, doubles every seven years and some predict
this will double twice a day by 2010 (Bontis, 2000).
The
Problem
–
Enterprise
Demen�a
www.foreignaffairs.com/issues/2013/92/3
Big
Data
www.johngirard.net
http://www.domo.com/
Big
Data
2
http://www.domo.com/
john@johngirard.net

3. http://www.domo.com/
http://www.domo.com/
n
tio
ea
Cr
ge
led
ow
ge
Ed
Kn
e
dg
le
ow
Kn
14 November 2004
Wisdom
“With 3,600 stores in the United States and
Understanding
roughly 100 million customers walking
Knowledge
Knowledge
through the doors each week, Wal-Mart has
access to information about a broad slice of
America Information
. . . The data are gathered item by
item at the checkout aisle, then recorded,
mapped and updated by store, by state, by
Data
region . . . By its own account Wal-Mart has
460 terabytes of data.” ( 750,000 CDs 1 terabyte ~
1,000,000 MB)
Hurricane
Lost
in
the
data:
Knowing
what
you
see!
Data
Mining:
Unknown
Unknowns
www.johngirard.net
3
john@johngirard.net

4. “a
group
of
obviously
related
units
of
which
the
degree
and
nature
of
the
rela�onship
is
imperfectly
known”
HP
Data
Wisdom
Ackoff’s Apex
Communication
Information
Understanding
Knowledge
Knowledge
Culture
Knowledge:
knowledge is "defined broadly
Concepts, experience, and
to include information, data,
insight that provide a framework
communication and culture”
for creating, 293)
(p. evaluating and
using information (p. 373).
Information
Wisdom:
Data
The collective and individual
experiences of applying
knowledge to the solution of
problems (p. 373).
The
Cogni�ve
Hierarchy
What
is
knowledge?
Easier to document and Explicit
share
Easier to
replicate
20%
Contributes to
efficiency
Leads to
competency
Michael Polanyi
Higher competitive
advantage
Q1 - What time is it?
Q2 – Where are these people?
Tacit
Carla O’Dell
Harder to steal
Harder to transfer
O’Dell, C. (2002, May). Knowledge Management New Generation.
Presented at the APQC’s 7th Knowledge Conference, Washington, DC.
Q3 – Why is the boy smiling?
The
difference
.
.
.
Data
to
Knowledge
www.johngirard.net
80%
Harder to articulate
October 27, 1917
Types
of
Knowledge
4
john@johngirard.net

5. TACIT
Ext
n
tio
ern
a
ati
Soc
liz
ial
i
za
in
liz
Co
mb
on
ati
TACIT
EXPLICIT
on
Ikujiro Nonaka
on
a ti
Inte
rn
a
EXPLICIT
Exchange
and
Transfer
of
Knowledge
The
importance
of
sharing
.
.
.
Leadership
Transparency
Vision and example
Resources (including time)
Security issues
Tending toward
free
A
New
View
of
KM
Need to Share vs
Need to Know
Privacy
Content Creators
Process
A
li�le
TLC
goes
a
long
way!
New
Technology
www.johngirard.net
Measurement
Leadership
Culture
Technology
Technology
Help or hinder
Culture
Process
Technology
Culture
Measurement
Leadership
The
Right
Technology
5
john@johngirard.net

6. Including Ray Downey, Special Operations Command lost 95 men that day
– totaling 1,600 years of experience. (emphasis added)
“. . . there are known knowns; there are things we know that we know. There are known
unknowns; that is to say there are things that we now know we don’t know. But there are also
unknown unknowns — there are things that we do not know we don't know.”
TLC:
Leadership
Unknown
Knowns
A
leader’s
view
on
“knowing”.
.
.
Unknown
Unknowns
HP
Known
Knowns
Known
Unknowns
Comp
Intell
Knowns
and
Unknowns
Unknown
unknowns
The
Genera�on
Game
Digital
Na�ve
or
Digital
Immigrant?
www.johngirard.net
6
john@johngirard.net

7. Are
we
ready
for
them?
Genera�on
Z
Purpose
of
Story
Ø Sparking
ac�on
Ø Communica�ng
who
you
are
Ø Transmi�ng
values
Ø Fostering
collabora�on
Ø Taming
the
grapevine
Ø Sharing
knowledge
Ø Leading
people
into
the
future
www.stevedenning.com/SIN-136-HBR-publishes-Telling-Tales.html
h�p://www.youtube.com/watch?v=Hzgzim5m7oU
The
Right
Message
Storytelling
by
Steve
Denning
Snowden,
‘we
can
always
know
more
than
we
can
tell,
and
we
will
always
tell
more
than
we
can
write
down.’
In
June
of
1995,
a
health
worker
in
a
�ny
town
in
Zambia
went
to
the
Web
site
of
the
Centers
for
Disease
Control
and
got
the
answer
to
a
ques�on
about
the
treatment
for
malaria.
Remember
that
this
was
in
Zambia,
one
of
the
poorest
countries
in
the
world,
and
it
happened
in
a
�ny
place
600
kilometers
from
the
capital
city.
But
the
most
striking
thing
about
this
picture,
at
least
for
us,
is
that
the
World
Bank
isn't
in
it.
Despite
our
know-­‐how
on
all
kinds
of
poverty
related
issues,
that
knowledge
isn‘t
available
to
the
millions
of
people
who
could
use
It.
Imagine
if
it
were.
Think
what
an
organiza�on
we
could
become.
However,
Snowden
suggests:
I
can
speak
in
five
minutes
what
it
will
otherwise
take
me
two
weeks
to
get
round
to
spend
a
couple
of
hours
wri�ng
it
down.
The
process
of
wri�ng
something
down
is
reflec�ve
knowledge;
it
involves
both
adding
and
taking
away
from
the
actual
experience
or
original
thought.
Reflec�ve
knowledge
has
high
value,
but
is
�me
consuming
and
involves
loss
of
control
over
its
subsequent
use.
HBR
May
2004
www.johngirard.net
Wri�ng
the
Future
7
john@johngirard.net

8. Ø excite
change
in
a
very
large
bureaucra�c
organiza�on
Ø Five
years
in
the
future
Ø Balance
of
real
and
imaginary
Cri�cal
Success
Factors:
Ø Look
of
the
story
Ø Believable
Ø Execu�ve
Support
For complete stories see: www.johngirard.net
Guiding
Leaders
into
the
Future
www.johngirard.net
Powerful
Messages
8
john@johngirard.net