Girard - Are You Ready for the Future?

ARE YOU READY FOR THE FUTURE – JOHN P. GIRARD, PH.D.

My Story … My Perspective
Maximizing Sales Through 2

Electronic Marketing
1

For a copy of the

Sagology slides:
Please contact me: Sagology
John P. Girard, Ph.D.
john@sagology.com
www.sagology.com

@JohnGirard JohnGirard

Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com)

About Sagology The One Thing. . .
3 4

Sagology is dedicated to connecting people with people to facilitate
collaboration, learning, and knowledge sharing through keynotes, workshops,
and consulting.

sagology [sāj-ol-uh-jee]
-noun
Sagology
1. the study of organizational wisdom in all its forms, esp. with reference to
technology, leadership, culture, process, and measurement
2. the study of one venerated for experience, judgment, and wisdom.

Origin:

2008; Canadian English, from Middle English sage + -ology.

Sage [Middle English, from Old French, from Vulgar Latin *sapius, from Latin sapere, to be wise; see sep- in Indo-European roots.]
-ology [Middle English -logie, from Old French, from Latin -logia, from Greek -logiā (from logos, word, speech; see leg- in Indo-
European roots) and from -logos, one who deals with (from legein, to speak; see leg- in Indo-European roots).]
. . . finding the one thing . . . but more on that later . . .
Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com) Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com)

Five Themes Are You Ready for the Future?
5 6

Know Your Environment “In an economy where
the only certainty is
Maximizing Sales Through
Are You Ready
Electronic Marketing uncertainty, the only
Understand the Groundswell For the Future?
sure source of lasting
competitive advantage
is knowledge.”
Consider Crowdsourcing

People Know Best
5
Listen, Learn, Lead


www.sagology.com 1 john@sagology.com


The Crasher Squirrel Knowledge – Nothing New?
7 8

Knowledge Management is the
creation, transfer, and exchange of
organizational knowledge to achieve
a [competitive] advantage.


What Advantage? History of KM
9 10

c. 350 BC 17th Century 1950s 1990s 2000s

Aristotle Sir Francis Bacon Michael Polanyi Carla O’Dell

Classification
of
Knowledge

Aristotle


The Real Reason The Knowledge Edge
12 13

14 November 2004
Wisdom

―With 3,600 stores in the United States and Understanding
roughly 100 million customers walking
Knowledge
through the doors each week, Wal-Mart has Knowledge

access to information about a broad slice of
America . . . The data are gathered item by
Information
item at the checkout aisle, then recorded,
mapped and updated by store, by state, by
Data
region . . . By its own account Wal-Mart has
Including Ray Downey, Special Operations Command lost 95 men that day –
totaling 1,600 years of experience. (emphasis added) 460 terabytes of data.‖ ( 750,000 CDs 1 terabyte ~ 1,000,000 MB)
Hurricane




A Leaders view of knowledge . . . Knowns and Unknowns
15 17

Unknown Unknown
Knowns Unknowns
IQ Wal-Mart

Known Known
Knowns Unknowns
Comp Intell

―. . . there are known knowns; there are things we know that we know. There are known
unknowns; that is to say there are things that we now know we don’t know. But there are also
unknown unknowns — there are things that we do not know we don't know.‖

Unknown unknowns Understand the Groundswell
18 19

“A social trend in which
people use technologies
to get the things they
need from each other,
Somewhere on the West Coast rather than from
traditional institutions
like corporations.”

groundswell.forrester.com


The Social Technographics™ Ladder The Social Technographics™ Ladder
20
US Adults 21
Creators Creators make social content 2007 2009 Creators
US 18-24 US 35-44 US 55+
go. They write blogs or upload 18% 24% 46% 23% 12%
Critics respond to content from video, music, or text.
others. They post reviews, Critics Critics
comment on blogs, participate 25% 37% 50% 34% 28%
in forums, and edit wiki articles. Collectors organize content for
themselves or others using RSS
Collectors
feeds, tags, and voting sites like 12% 21% Collectors
38% 20% 12%
Digg.com
Joiners connect in social
Joiners Joiners
networks like MySpace and 25% 51% 85% 54% 26%
Facebook
Spectators consume social
Spectators content including blogs, user- Spectators
generated video, podcasts, 48% 73% 89% 73% 64%
Inactives neither create nor forums, or reviews
consume social content of any Inactives Inactives
44% 18% 3% 17% 30%
kind



An African Villa Story Global Top Internet Sites (Reach)
http://www.alexa.com/topsites/
22 23
1. Google 43% 1. Google
2. Facebook 33% 2. Facebook
3. Yahoo! 27% 3. Yahoo!
4. YouTube 23% 4. YouTube
5. Live 16% 5. Wikipedia
6. Wikipedia 13% 6. Craigslist
7. Blogger 12% 7. Blogger
8. MSN 11% 8. eBay
9. Baidu.com 9% 9. Twitter
10. Twitter 7% 10. Amazon
MySpace 20 25 April 2010

Social Media Action Plan
24 25

Learn

Listen

Lead


Why Matters Marketing @ Facebook
26 27

35+ fasterst Million+ Fans
> 400M active > 150M login 1. Coca-Cola
growth
users daily 2. Starbucks
demographic
3. Disney
2B pieces of 3M events 4. Victoria's Secret
130 friends is 5. iTunes
“stuff” shared created each
average
each week month 6. Vitaminwater
7. YouTube
8. Chick-fil-A
45M active 70% of users 9. Red Bull
user groups outside USA 10. T.G.I. Friday’s
http://www.thebigmoney.com/slideshow/big-money-facebook-50-0



According to Facebook
28 29

 25,300 Facebook users  365,400 Facebook users
live within 50 miles of live in Manitoba (age 18
Minot, ND (age 18 and and older)
older)  297,540 Facebook users
 30,000 Facebook users live in Saskatchewan (age
live with 50 miles of 18 and older)
Fargo, ND who graduated
from college Wikipedia is driven by a global community of more than 150,000
volunteers—all dedicated to sharing knowledge freely. Over
 212,000 Facebook users almost eight years, these volunteers have contributed more than
live in ND (age 18 and 11 million articles in 265 languages. More than 275 million
 Personal or Organizational
older) people come to our website every month to access information,
free of charge and free of advertising.

Consider Crowdsourcing Crowdsourcing
30 31

Crowdsourcing is the act
of taking a job traditionally
performed by a
designated agent (usually
an employee) and
outsourcing it to an
undefined, generally large
group of people in the
form of an open call.
http://www.youtube.com/watch?v=TCM7w11Ultk


The Generation Game Digital Native or Digital Immigrant?
32 33




Community Engagement – Generation V Are You Ready?
34 35

http://socialnomics.net/
http://www.gartner.com/it/page.jsp?id=545108

Storytelling by Steve Denning Storytelling: Commander-in-Chief
36 37

Purpose of Story
 Sparking action
 Communicating who you are
 Transmitting values
 Fostering collaboration
 Taming the grapevine 2006
Golden
Globe
 Sharing knowledge Awards

 Leading people into the future

www.stevedenning.com/SIN-136-HBR-publishes-Telling-Tales.html


The one thing . . . Five Things for Tomorrow
39 41

Google

Facebook

YouTube

Blog

Wikipedia


Girard - Are You Ready for the Future?

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