John Girard's keynote address "Social Knowledge: Are you ready for the future?"at KM Conference 2013, Novi Sad, Serbia on 26 June.

1. www.johngirard.net
john@johngirard.net
1
It
is
all
about
People!
Sagology
is
dedicated
to
connec�ng
people
with
people
to
facilitate
collabora�on,
learning,
and
knowledge
sharing
through
keynotes,
workshops,
and
consul�ng.
sagology
[sāj-­‐ol-­‐uh-­‐jee]
-­‐noun
1. the
study
of
organiza�onal
wisdom
in
all
its
forms,
esp.
with
reference
to
technology,
leadership,
culture,
process,
and
measurement
2. the
study
of
one
venerated
for
experience,
judgment,
and
wisdom.
Origin:
2008;
Canadian
English,
from
Middle
English
sage
+
-­‐ology.
Sage
[Middle
English,
from
Old
French,
from
Vulgar
La�n
*sapius,
from
La�n
sapere,
to
be
wise;
see
sep-­‐
in
Indo-­‐European
roots.]
-­‐ology
[Middle
English
-­‐logie,
from
Old
French,
from
La�n
-­‐logia,
from
Greek
-­‐logiā
(from
logos,
word,
speech;
see
leg-­‐
in
Indo-­‐
European
roots)
and
from
-­‐logos,
one
who
deals
with
(from
legein,
to
speak;
see
leg-­‐
in
Indo-­‐European
roots).]
Knowledge
Sharing
–
Nothing
New?
Knowledge Management is the
creation, transfer, and exchange of
organizational knowledge to achieve
a [competitive] advantage.
What
Advantage?

2. www.johngirard.net
john@johngirard.net
2
History
of
KM
Michael Polanyi
1950s
Aristotle
c. 350 BC
Classification
of
Knowledge
Aristotle
Sir Francis Bacon
17th Century 1990s
Carla O’Dell
2000s
Jeff Howe
Where is the wisdom we have lost in
knowledge? Where is the knowledge we have
lost in information?
—T. S. Eliot, The Rock (1935)
CHAPTER 1
THE WHERE
Informa�on
Overload
Information Overload
Information overload occurs
when the amount of input to a
system exceeds its
processing capacity.
(Speier et al, 1999, p. 338)
Information Overload
Information overload is that
state in which available, and
potentially useful, information
is a hindrance rather than a
help.
(Bawden, 2001, p. 6)
Personal Information Overload
A perception on the part of the individual
(or observers of that person) that the flow
of information associated with work tasks is
greater than can be managed effectively.
(Wilson, 2001, p. 113)
Organizational Information Overload
A situation in which the extent of
perceived information overload is
sufficiently widespread within an
organization as to reduce the overall
effectiveness of management operations.
(Wilson, 2001, p. 113)
245+ academic papers on Information Overload 1972-2000 (Bawden, 2001)
The
Problem
–
Enterprise
Demen�a
2/3 of managers complained of
Information overload (KPMG, 2000)
38% of the surveyed managers
waste a substantial amount of time
locating information (Wilson, 2001)
Managers “dwell on information that
is entertaining but not informative, or
easily available but not of high
quality” (Linden, 2001, p.2)
43% of the managers delayed
decisions because of too much
information. (Wilson, 2001)
The number of books published annually has increased exponentially since
the 16th century. At present, the prediction is that the number of books
doubles every 33 years (Hanka & Fuka, 2000).
The total accumulated codified database of the world, which includes all
books and all electronic files, doubles every seven years and some predict
this will double twice a day by 2010 (Bontis, 2000).
The
Cost?

3. www.johngirard.net
john@johngirard.net
3
Big
Data
www.foreignaffairs.com/issues/2013/92/3
http://www.domo.com/
Big
Data
http://www.domo.com/
http://www.domo.com/
http://www.domo.com/
Lost
in
the
data
-­‐
Knowing
what
you
see!

4. www.johngirard.net
john@johngirard.net
4
“a
group
of
obviously
related
units
of
which
the
degree
and
nature
of
the
rela�onship
is
imperfectly
known”
HP
What
is
knowledge?
knowledge is "defined broadly
to include information, data,
communication and culture”
(p. 293)
Communication
Data
Information
Culture
Knowledge:
Concepts, experience, and
insight that provide a framework
for creating, evaluating and
using information (p. 373).
The
Cogni�ve
Hierarchy
Knowledge
Information
Data
Ackoff’s Apex
Wisdom
Understanding
Knowledge
Wisdom:
The collective and individual
experiences of applying
knowledge to the solution of
problems (p. 373).
The
difference
.
.
.
Data
to
Knowledge
October 27, 1917
Q1 - What time is it?
Q2 – Where are these people?
Q3 – Why is the boy smiling?
Wisdom
Understanding
Knowledge

5. www.johngirard.net
john@johngirard.net
5
Types
of
Knowledge
Michael Polanyi
Easier to
replicate
Leads to
competency
Harder to articulate
Harder to transfer
Harder to steal
Higher competitive
advantage
Contributes to
efficiency
Easier to document and
share
20%
80%
Explicit
Tacit Carla O’Dell
O’Dell, C. (2002, May). Knowledge Management New Generation.
Presented at the APQC’s 7th Knowledge Conference, Washington, DC.
Exchange
and
Transfer
of
Knowledge
Ikujiro Nonaka
Sociali
zation Externa
lization
Interna
lization
Comb
ination
TACIT
EXPLICIT
EXPLICIT
TACIT
The
importance
of
leadership
.
.
.
http://www.youtube.com/watch?v=lH39xjXaLW8
A
New
View
of
KM
Leadership
Measurement
Process
Technology
Culture
A
li�le
TLC
goes
a
long
way!
Leadership
Transparency
Vision and example
Resources (including time)
Technology
Help or hinder
Security issues
Tending toward
free
Culture
Need to Share vs
Need to Know
Privacy
Content Creators
Leadership
Measurement
Process
Technology
Culture
New
Technology

6. www.johngirard.net
john@johngirard.net
6
The
Right
Technology
TLC:
Leadership
Including Ray Downey, Special Operations Command lost 95 men that day
– totaling 1,600 years of experience. (emphasis added)
Open
Leadership
Respect
that
your
customers
and
employees
have
power.
Share
constantly
to
build
trust.
Nurture
curiosity
and
humility.
Hold
openness
accountable.
Forgive
failure.
http://www.charleneli.com/resources/new-­‐rules/
Openness
Audit
http://www.slideshare.net/charleneli/openness-­‐audit
A
leader’s
view
on
“knowing”.
.
.
“. . . there are known knowns; there are things we know that we know. There are known
unknowns; that is to say there are things that we now know we don’t know. But there are also
unknown unknowns — there are things that we do not know we don't know.”
Knowns
and
Unknowns
Unknown
Knowns
Unknown
Unknowns
Known
Knowns
Known
Unknowns
Comp
Intell
HP

7. www.johngirard.net
john@johngirard.net
7
Unknown
unknowns
Somewhere on the West Coast
Data
Mining:
Unknown
Unknowns
Knowledge
Information
Data
Knowledge
Edge
Wisdom
Understanding
Knowledge
KnowledgeCreation
“With 3,600 stores in the United States and
roughly 100 million customers walking
through the doors each week, Wal-Mart has
access to information about a broad slice of
America . . . The data are gathered item by
item at the checkout aisle, then recorded,
mapped and updated by store, by state, by
region . . . By its own account Wal-Mart has
460 terabytes of data.” ( 750,000 CDs 1 terabyte ~
1,000,000 MB)
14 November 2004
Hurricane
Impact
of
Culture
Tribal
Leadership
h�p://www.triballeadership.net/what-­‐is-­‐tribal-­‐leadership/diagnosing-­‐culture
www.johngirard.net/sas/
Stage
5
Organiza�ons

8. www.johngirard.net
john@johngirard.net
8
Learning
to
see
things
differently
Corporate
Culture
is
Key
www.strategy-­‐business.com/article/11404
Will
people
understand
your
message?
Exchange
and
Transfer
of
Knowledge
Sociali
zation Externa
lization
Interna
lization
Comb
ination
TACIT
EXPLICIT
EXPLICIT
TACIT
Leadership
Measurement
Process
Technology
Culture
The best thing about the future is that it comes
only one day at a time.
—Abraham Lincoln
CHAPTER 8
THE FUTURE

9. www.johngirard.net
john@johngirard.net
9
Are
You
Ready?
h�p://socialnomics.net/
What
would
you
do?
Do
you
know
your
customers?
“A
social
trend
in
which
people
use
technologies
to
get
the
things
they
need
from
each
other,
rather
than
from
tradi�onal
ins�tu�ons
like
corpora�ons.”
groundswell.forrester.com
The
Social
Technographics™
Ladder
Inac�ves
neither
create
nor
consume
social
content
of
any
kind
Spectators
consume
social
content
including
blogs,
user-­‐
generated
video,
podcasts,
forums,
or
reviews
Joiners
connect
in
social
networks
like
MySpace
and
Facebook
Collectors
organize
content
for
themselves
or
others
using
RSS
feeds,
tags,
and
vo�ng
sites
like
Digg.com
Cri�cs
respond
to
content
from
others.
They
post
reviews,
comment
on
blogs,
par�cipate
in
forums,
and
edit
wiki
ar�cles.
Creators
make
social
content
go.
They
write
blogs
or
upload
video,
music,
or
text.
Creators
Cri�cs
Collectors
Joiners
Spectators
Inac�ves
The
Social
Technographics™
Ladder
Creators
Cri�cs
Collectors
Joiners
Spectators
Inac�ves
US
55+
12%
28%
12%
26%
64%
30%
US
18-­‐24
46%
50%
38%
85%
89%
3%
US
35-­‐44
23%
34%
20%
54%
73%
17%
2010
24%
37%
21%
51%
73%
18%
2007
18%
25%
12%
25%
48%
44%
US
Adults
The
Social
Technographics™
Ladder
Creators
Cri�cs
Collectors
Joiners
Spectators
Inac�ves
2009
49%
46%
19%
48%
76%
9%
2007
38%
27%
14%
41%
39%
36%
South
Korea
Adults
2007
22%
36%
6%
22%
70%
26%
Japanese
Adults
2009
34%
30%
11%
26%
69%
23%

10. www.johngirard.net
john@johngirard.net
10
http://www.globalwebindex.net
Global
Top
Internet
Sites
(Reach)
1. Facebook
43%

2. Google
42%

3. YouTube
33%

4. Yahoo!
19%

5. Wikipedia
12%

6. Baidu
12%
7. Amazon
10%

8. QQ
9%
9. Live
8%
10. Twi�er
6%
h�p://www.alexa.com/topsites/
18
June
2013
1. Facebook
2. Google.com
3. YouTube
4. Google.rs
5. Blic
6. B92
7. Wikipedia
8. NeoBux
9. Yahoo!
10. Kurir
Estimated
percentage
of
global
internet
users
who
visit:
United
Airlines
had
broken
Dave's
guitar
in
checked
luggage.
A�er
eight
months
of
pestering
the
company
for
compensa�on,
he
turned
to
his
best
tool—songwri�ng—
and
vowed
to
create
a
YouTube
video
about
the
incident
that
he
hoped
would
garner
a
million
views
in
one
year.
Four
days
a�er
its
launching,
the
first
million
people
had
watched
“United
Breaks
Guitars.”
United
stock
went
down
10
percent,
shedding
$180
million
in
value;
Dave
appeared
on
outlets
as
diverse
as
CNN
and
The
View.
United
relented.
And
throughout
the
business
world,
people
began
to
realize
that
“efficient”
but
inhuman
customer-­‐service
policies
had
an
unseen
cost—brand
destruc�on
by
frustrated,
crea�ve,
and
socially
connected
customers.
The
Power
of
YouTube
Why
Ma�ers
>
655
Million
daily
ac�ve
users
>
1.1
Billion
monthly
ac�ve
users
>750
Million
monthly
ac�ve
mobile
users
250
million
photos
up
per
day
79%
of
users
outside
USA
70
languages
available
3
million
ac�ve
users
in
Serbia
1.3
million
ac�ve
female
users
in
Serbia
Personal
or
Professional?
Social
Media
Ac�on
Plan
Lead
Listen
Learn
Wikipedia
is
driven
by
a
global
community
of
more
than
150,000
volunteers—all
dedicated
to
sharing
knowledge
freely.
Over
almost
eight
years,
these
volunteers
have
contributed
more
than
11
million
ar�cles
in
265
languages.
More
than
275
million
people
come
to
our
website
every
month
to
access
informa�on,
free
of
charge
and
free
of
adver�sing.

11. www.johngirard.net
john@johngirard.net
11
Crowdsourcing
http://www.youtube.com/watch?v=TCM7w11Ultk
Crowdsourcing
is
the
act
of
taking
a
job
tradi�onally
performed
by
a
designated
agent
(usually
an
employee)
and
outsourcing
it
to
an
undefined,
generally
large
group
of
people
in
the
form
of
an
open
call.
Gold
Corp
Challenge
Crowdsourcing
The
Genera�on
Game
Digital
Na�ve
or
Digital
Immigrant?
Genera�on
Z
Are
we
ready
for
them?