2. PAKISTAN'S MEDIA BOOM
 The current media revolution sweeping the
nation began ten years ago when Pakistan
had just one television channel, according to
the UK's Prospect Magazine. Today it has
over 100. Together they have begun to open
up a country long shrouded by
political, moral and religious censorship—
taking on the government, breaking social
taboos and, most recently, pushing a new
national consensus against the Taliban.

3. PROGRESS IN MUSHARAF’S ERA
 By PEMRA (pakistan electronic media authority)
 Engagement of viewers
 Investment
 FM stations

4. FM STATIONS
 More than 100 private FM radio stations have
been licensed in the last ten years. . Most of
them are known for providing
basic Entertainment - easy listening, popular
music, cooking recipes, etc. But some FM
stations are also providing useful information
through talk shows by experts on legal,
psychological and health matters; a community
radio station in Lakki Marwat near FATA has a
show on modern farming techniques like drip
irrigation

6. TV (television)
 On a national level, television is the dominant
communication medium in Pakistan. But radio listenership
in Pakistan remains strong in certain areas of the country.
This is particularly the case in rural areas and less
economically developed provinces, according
to audiencescapes.org.
 Specifically, in the rural areas of the Baluchistan
province, 46 percent of respondents said they listen to the
radio at least weekly, rivaling rural television viewership at
47 percent. While in rural areas of the other three
provinces surveyed (the Northwest Frontier Province
(NWFP), Punjab, and Sind), radio listenership is strong
but is still lower than TV viewership.

8. COLD WAR ERA
 What is cold war?
 The Cold War was a continuing state of political and military
tension between the powers of theWestern world, led by
the United States and its NATO allies, and the communist
world, led by the Soviet Union, its satellite states and allies.

9. THE COLD WAR
 Battle of diplomacy, propaganda and nerves
_not to direct confrontation
 World divided in to three sides after WW II….

10. ORIGINS OF THE COLD WAR
Origins of the Cold War
World War II
War Conferences
Eastern Bloc
Iron CurtainCold War
(1947–1953)Cold War
(1953–1962)Cold War
(1962–1979)Cold War
(1979–1985)Cold War
(1985–1991)

12. MASS MEDIA

13. WHAT IS MASS MEDIA
“It is a message created by a person or a group of
people sent through a transmitting device (a
medium) to a large audience or market”
Mass media is communication that reaches and
influences a large number of people.
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14. MASS-MEDIA CONTROLS OUR LIVES MORE
THEN EVER BEFORE
 Aristotle said,
 “Media is the means of catharsis and is must
for normal living”.
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15. TYPES OF MASS MEDIA
 Print media
 Electronic media
 Interactive media
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16. TYPES OF MASS MEDIA
 Radio
 TV
 Newspapers and large
circulation magazines
 Billboards
 People
 Internet

17. TO INFORM:
•Information is most important
function the power of mass media
to inform is almost credible.
•People read newspaper to know
about
what, when, where, who, why &
How the things are happening
pertaining to personalities or
institutions.
•It brings about greater awareness
among the masses about men
and materials.
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18. TO EDUCATE:
 The mass media educates people by giving information
about
food, health, housing, sanitation, employment, agriculture, in
dustry, environment, science,
technology, modernization etc.
 Radio is very useful source of information and education
both in urban and rural areas in developing countries.
 The print media predominant source of education Ex:
Newspaper, Journals etc.
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19. TO ENTERTAIN:
 Mass media also entertains people.
 Film, television, radio are increasingly
subjected to commercialization via
entertainment.
 Television is nation’s number one
entertainment medium. But film & radio are
not far behind.
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20. THESE PEOPLE WORK TO MAKE YOU
AWARE OF WHAT IS HAPPENING
AROUND THE WORLD

21. IMPORTANCE OF MEDIA IN PAKISTAN
 Media and Judiciary are two independent pillars to
save the country from sudden slippage
 Pakistan the responsibility of media is much more
then any media in the world, because Pakistan needs
a big change and only media is now, as much
powerful.
 At present media is the only source which is easily
accessible by all walks of people through various
electronic appliances i.e. TV, Radio, Internet, News
Papers and now mobile phones also used by people
to aware of events every time.
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22. MEDIA WARFARE
 Definition: Media warfare - Using media to create
change - especially national or international
change. Media implies processes for both gathering
and disseminating information. Warfare implies
seriousness and completeness. Using all
media/information conduits to accomplish
change. Flooding with information as a method of
warfare or social change. Information warfare -
precision use of information. Media warfare -
precision use of media.
 The purpose of media warfare is to achieve a better
peace. A theory of media warfare, using the internet,
could be based on statistical principles.

23. CONDUCTIVE WAR IN THE AGE OF INFORMATION AND
COMMUNICATION TECHNOLOGY
 War is an organized, armed, and often a
prolonged conflict that is carried on between
states, nations, or other parties typified by
extreme aggression, social disruption, and
usually high mortality.
 . War should be understood as an
actual, intentional and widespread armed
conflict between political communities, and
therefore is defined as a form of political
violence.