1. Demand
More
Bruce Daisley
Director, YouTube & Display UK
20th May 2011

2. *ny.cc/gdn

9. I’m not sure that
adver*sing even
works

11. Moore’s Law
Transistors (millions)
10,000
1,000
100
10
1
0.1
0.01
1970 1975 1980 1985 1990 1995 2000 2005 2010
Source: Intel.com 2011 (log scale)

12. Soaring impact of solar cells
100 WaDs per $100 of solar cells
(log scale, cost in 2009 $)
10
1
1980 1985 1980 1995 2000 2005 2009
Source: DOE NREL Jan 2010 quoted in Scien*fic American

13. Click Through Rate On Decline
Average UK Click‐through rate
0.07%
Source: UK Click-through rates Forrester research 2004-2007, DoubleClick 2008-09. No averages released for 2010
yet

16. Only 53% of
video ads are
watched to
comple*on

17. Click Through Rate On Decline
Average UK Click‐through rate
0.07%
Source: UK Click-through rates Forrester research 2004-2007, DoubleClick 2008-09. No averages released for 2010
yet

20. Results through
technology

22. 97%
Source: Core Metrics 2010

23. Remarke*ng

24. Remarke*ng
0.07%
Industry average click
0.22%
GDN Remarke*ng CTR
rate
Source: Core Metrics 2010

26. Keyword Contextual Targe*ng

27. 0.07%
Industry average click rate
0.45%
GDN Keyword Contextual CTR

28. GDN = CTR at Astonishing Levels
Average UK Click‐through rate
0.07%
Source: UK Click‐through rates Forrester research 2004‐2007, DoubleClick 2008‐09. No averages released for 2010 yet

29. The Power of Keyword Contextual Display
5 *mes the clicks as
remarke*ng at half
the price

30. AUDIENCE ‐ Similar Users
=

31. AUDIENCE – Audience Insights

32. GDN paid 34% more for
inventory but delivered CPA
12% lower

33. Introducing Skippable Pre Roll ads

35. *ny.cc/gdn