1. SYNOPSIS OF THE PROJECT REPORT
TITLE
A STUDY OF THE
VARIOUS EMPLOYEE RENTENTION STRATEGIES USED IN BPO
SECTOR
Submitted by :
Sakshi
Roll no -03215603909
Section –A
INTRODUCTION TO THE TOPIC
Talented men leave, dead wood doesn't.
Philosophically, employee retention is important. In almost all cases, it is senseless to
allow good people to leave your organization. When they leave, they take with them
intellectual property, relationships, investments (in both time and money), occasionally
an employee or two, and a chunk of your future.
Employee retention strategies help organizations provide effective employee
communication to improve commitment and enhance workforce support for key
corporate initiatives. These strategies also provide full support to the marketing-
communication efforts by helping the organization build customer loyalty by
distinguishing and positioning the organization’s unique products and services in today’s
crowded marketplace.

2. OBJECTIVE OF THE STUDY
The main objective of doing this study is to understand the nature of work, employment,
and labour relationships in call centres (BPO) and its impact on workers. This effort
aims at identifying and exploring the shared interests to counter the preexisting belief
that employees (the human resource) and the human resource management bodies in
both the developing and developed world are divided.One of the biggest challenges
companies are facing is the attraction and retention of good employees and top
performers. The purpose of this project study is also to prove how employee retention
is essential in this day and age, and if the organizations are not awake to the situation
and immediate actions are not taken to that effect, what repercussions lay ahead and
how they would affect the organization and the industry.
METHODOLOGY
The steps in which the project would be carried out is by collecting both the primary and
the secondary data. The secondary data will be collected first. This collection of data
will be done by means of reading various materials such as books, journals, magazines,
newspaper articles, etc.; looking for similar content online (i.e., on the Internet).Then a
structured questionnaire would be used as a primary data collecting tool which will be
filled by the bpo employees of various organizations using convienience
sampling.Therefore project work would be carried out on the basis of both primary and
secondary data.