The traditional text-based online newsroom which lists press releases but not much else is outdated and needs to be replaced with a visually rich content hub that includes social content, blog posts, images and video and a database of expert bios.

1. Online Newsroom
or
Digital Content Hub?
A conversation with Sally Falkow and
Tinu Abayomi-Paul
#ownthenews

2. Sally Falkow
 Accredited (APR)since 1994
 Digital Evangelist since 2000
 Publisher of Proactive Report
– one of the first 20 PR blogs
– first published in 2003
 First session on Digital PR at
a PRSA conference (2004)
 PR Trainer of the Year (2009)
for the first Digital and Social
PR Boot Camp classes in the
US
@sallyfalkow

3. Tinu Abayomi-Paul
 2014 Inaugural Women's
Leadership Fellow at Hot
Momma's Project
 Executive Editor at Hot
Momma's Project
 Former Editor of Women Grow
Business (#wgbiz)
 Currently serving on the
Web.com/Network Solutions
Social Web Advisory Board
@tinu

4. The Media Landscape
• The one factor that has most
impacted news in the last
decade is search
• The one factor most likely to be
the biggest influence on news in
the next decade is social sharing
Source: Pew State of the Media Report

5. The Rise of Visual Content
• The majority of people describe themselves
as visual learners.
• Content posted with visuals receives 94%
more page visits and engagement.
• Visuals express ideas quickly - in a snapshot.
This breaks through the overwhelming clutter
of online content.
• Videos and images on landing pages increase
average page conversion rates by 86%.

6. What the Media Wants
• Images that tell the
story
• Infographics that help
the reader grasp
complex data
• Charts to show data
visually
• Video that extends and
enhances the story

7. Sneak Peek
2014 Online Newsroom Survey Results

8. Fortune 100
• 96% have a newsroom
• 29% still have a text-only news section – no
images or video!
• 22% use visuals with individual press releases
• 61% have sharing options on their news content
• Over 90% have LI, Twitter and FB accounts
• Only 22% have their social content linked from
their newsroom
• 23% have optimized the content for search

9. Fortune 500
• 98% have a newsroom
• 38% are still text only – no images or video
• 10% use visual on individual press releases
• 42% have social sharing buttons on their
news content
• 90% have LI, Twitter, FB and YT accounts
• 14% link to all their social content from their
newsroom

10. Inc 500
• 78% have a newsroom
• 73% are text only – no images or video
• 8% use visual on individual press releases
• 12% have social sharing buttons on their
news content
• 95% have LI, Twitter, FB and YT accounts
• 2% link to all their social content from their
newsroom

22. QUESTIONS?
@TINU
@SALLYFALKOW
http://www.press-feed.com