Every busienss, large or small, needs to understand the landscape in which they operate. It's vital to know who your customers are, where they are active in social networks, what they talk about and who they're connected to. The same goes for employees, the media and bloggers. These tools will help you to map your social graph and discover insights that can drive your strategy.
Corporate Profile 47Billion Information Technology
Social Media Mapping: Tools for a Social Audit
1. Social Media Mapping
Visualize your organization’s social media landscape for
effective social media monitoring and measuring
Sally Falkow APR
2. Environmental Scanning
Exploring and interpreting the environment or
climate in which you operate in order to
better understand the nature of trends and
the drivers of change and their likely impact
on your organization
12. Customers/Clients
• Where are they?
• Who is talking
• What are they saying?
• Who are they connected to?
• Who has influence?
• Opportunities
• Threats
25. Twiangulate
Both words should be present in the bio: “Name of
the newspaper” & “Topic of expertise”)
One of the words should be present in the bio: hot |
dog
All bios with one word but NOT with the other one:
hot !dog
Exact match: “hot dog”
42. Brand
Ambassadors
Nurture your
evangelists
Make them part of
the team
Create Brand
Ambassadors
43. Mizuno - The Mezamashii Run Project
It is no secret that i am an Asics or Nike Running shoe man.
I rarely deviate or try different Brands. A few months ago I tried
the MIZUNO – WAVE RIDER 15 and I was very impressed with
the shoe. It totally changed my impression of the Mizuno Brand.
I prefer the shorter runs rather than the long ones! I've always
been a Nike girl, but since your posts and lots of running
experience, I'd love to get my hands on a pair of Mizunos and get
back on the path!
This is a blog I like to visit regularly and I got to know that
Running Shield’s favorite shoe brands are Asics and Nike. Thus,
it was a bit of a surprise for me to read him writing about Mizuno.
My Mizuno shoes arrived in time for me to test them out. You
know, on one of the toughest marathon courses in the country.
And you know what? They were awesome. So I tested them
AGAIN on a trail half marathon the next day. I'm pretty much
making them my new trail shoe.
45. Competitors
What are they doing?
What are people saying
about them?
Where are they active
online?
What have they done that
was successful?
Any gaps or threats?
50. Digital Crisis Report
79% expect a major crisis within 12
months
More than half think it will be
online
Only 54% have a plan
49% of those with a plan still have
gaps
Less than half (45%) know who
their influential customers are
51. Progressive Insurance
Case of under insured
driver policy
Blog post
Facebook posts
Invited to Today Show
61. Content Strategy
When you know what people are
saying, what they think and feel,
who they are connected to and
what they are interested in, you can
create content that gets results
62. Takeaways
1. Set up a cross-discipline social media team
2. Map your social graph
3. Discover who is in your graph
4. Identify the influencers in each node of the graph
5. Listen to the conversations
6. Analyze the information
7. Learn from what you hear
8. Set goals based on what you find
9. Build a supportive community online
10. Measure what matters
63. Q and A
Blog: www.proactivereport.com
Facebook SallyFalkowDigitalPR
Twitter: @sallyfalkow
Email: sally@meritusmedia.com
Website: www.meritusmedia.com