5. Third Parties Are in the Know – Providing metrics that matter: Opens Clicks Bounced Suppressed And more… Why Third Party ESP’s?
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7. Set objectives, goals and expectations: What do I want out of this campaign? Ie: 30% open rate, 5% click rate, 75% attendance It All Starts with the List in SalesLogix
8. Define your targets – Segment your list appropriately Know who you’re sending to It All Starts with the List
9. Take the time to clean your list: Old email addresses Invalid email addresses Incomplete email addresses It All Starts with the List
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11. Is your content relevant? Do your recipients want to receive what you’re sending them? A Message with Meaning
12. Personalize each message: From Address Branding in subject line Contact Info in Body Merge Custom Fields (Hi Dan,) A Message with Meaning
13. Keep your message short – Put long descriptions on landing pages A Message with Meaning
14. Demand attention: Subject Lines Titles like the ‘Times Strong Relevant Imagery A Message with Meaning
17. Make A Bold Statement Killer Creative Killer Creative | Unmistakable Action
18. Call to Action Above and Below the Fold – but test: Placement Text Link Button Link Color Scheme Be forward and shameless Killer Creative Killer Creative | Unmistakable Action
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20. Landing page should carry the same theme: Imagery Colors Language Tone - Familiarity Killer Creative Killer Creative | Unmistakable Action
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22. Are you making it to the Inbox? Industry standards: Open Rate – 30% Click Rate – 3% Get Ready to hit Inboxes
32. Links clicked aren’t just links clicked – they give you valuable, actionable data: Know what’s most interesting Know who’s most interested In SalesLogix Email Becomes Your Foundation