Everyone has seen it. Sex in advertising. Isn't it incredible how much longer you look at these ads as opposed to other ones? If not, check out this slideshow and see what we mean.
2. The Benefits of Sex in Advertising Sex is a primitive instinct From a marketing point of view, sexuality can have biological, emotional/physicalaffect on the viewer This allows the viewer to develop a closer bond with the brand, therefore, stronger recognition Becomes easy to incorporate a humorous edge to the ad which adds further interest
3. The Benefits of Sex in Advertising Businesses have found they are a great method for “word-of-mouth” advertising With a powerful message, has the ability to cut through the mass of ads The viewer generally spends a longer timeviewing and considering the ad
4. Case Study: The Premature Pour In 2000, Heineken launched the "It's All About the Beer" campaign. One spot, called "The Premature Pour," shows a beautiful seductive woman pouring Heineken into a glass. When a guy across the bar responds by pouring his own, he nervously pours too fast and spills foam all over the table and himself. The sexual content is implicit, yet direct. The sexual reference in this and other spots in the campaign worked, causing sales to rise 13% in the first two quarters of 2002.