![Events Management<br />‘Grab your cake and eat it’<br />Contents<br />Event Brief.................................................................................................................................. 3<br />Aims and Objectives............................................................................................................... 3<br />Planning........................................................................................................................................4<br />Publicity...................................................................................................................................... 5<br />Preparation................................................................................................................................ 6<br />The Event.................................................................................................................................... 7<br />Conclusion.................................................................................................................................. 8<br />Cake Sale<br />Grab your cake and eat it – In aid of Alzheimer’s!<br />________________________________________________________________<br />Brief:<br />The event is a Cake Sale. <br />My event will be held outside Tesco Extra, Huntingdon.<br />An advantage of this venue is that Tesco is the market leader of supermarkets and so is already a popular location. <br />It will be held on Sunday 1st April 2011 between the hours of 11:00 – 15:00<br />In the case of all cakes selling out before 15:00, the event will end early.<br />It is in aid of Alzheimer’s Society.<br />In order to use the venue, we came under agreement that all funds raised would go to ‘Tesco Charity of the Year 2011’ – Alzheimer’s Society<br />The event has an open invitation<br />Aim of Event:<br />The aim of my event is to raise money in aid of Alzheimer’s Society.<br />We can adapt this aim to SMART objectives:<br />SPECIFIC – I aim to raise money for Alzheimer’s Society. <br />MEASURABLE – I hope to have raised £20 by the end of the event. <br />ACHEIVABLE – Realising cakes are generally a price inelastic product, they will be sold for a small but suitable price. Customers may be more persuaded to buy due to the fact all proceeds are going to charity. <br />REALISTIC – I think this is a realistic aim as although there are costs for ingredients etc, these costs will not be deducted from the final profit. This is my personal contribution to Alzheimer’s Society.<br />TIMED – This hopes to have been achieved by 15:00 on Sunday 1st May 2011.<br />I also aimed to raise the awareness of Alzheimer’s Society.<br />Planning<br />The following is based on Cutlip and colleague’s planning model:<br />1. Defining PR problem – Situational Analysis:<br />3133725110490Alzheimer’s Society depends on the public to raise money for research into the cause, cure and prevention of dementia.<br />2. Planning and programming – Strategy:<br />Organize a cake sale outside Tesco Extra, Huntingdon to raise money in aid of Alzheimer’s Society. <br />3. Taking action and communication – Implementation<br />Publicise by media such as local newspapers, radio and word-of-mouth. Send out press release up to 14 days prior to the event and contact local radio up to 7 days prior the event. <br />4. Evaluating the programme<br />The amount of money raised will show us what difference we have made to Alzheimer’s Society. Each time a cake is sold, I will remind the customer where there money is going which will raise their awareness of the cause – Meaning the more units sold, the more people who will become aware of the charity. <br />Management at Tesco Extra, Huntingdon agreed to provide us with the tables to use as stalls.<br />Working with a low budget, we simply made a basic ‘Alzheimer’s Society Cake Sale’ sign to go on the end of the table on Microsoft Word.<br />Publicity <br />NOTE: Due to Tesco giving us permission to use the store as the venue just a week prior to the event, I was unable to get press releases out in time.<br />A press release was sent to ‘The Hunts Post’ as well as ‘Cambridge Evening News’. None were published, as editors received the press release too close to their publishing date and so did not have time to put it in.<br />In regards to invitation lists, the event had an open to all members of the public. <br />This enabled us to use all different methods of promotion. We received a mention from a local radio station, Heart FM and also put promotional posters up around Huntingdon town 5 days prior to the event.<br />A facebook page was also made to help publicise the event. This was a way in which I could get the information across to all active social network users.<br />-7429501113790Aware of the value of an advocate, I also contacted Alzheimer’s Society in regards of the possibility of getting a celebrity supporter promoting the event in a sound format in which we could play as a Tannoy announcement in Tesco in order to gain customer interest. This was my response: <br />Preparation<br />When baking the cakes, I had help from the following people:<br />,[object Object]](https://image.slidesharecdn.com/cakesalewriteup-110923020627-phpapp01/85/Cake-sale-write-up-1-320.jpg)
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- 3. Amy WellsThankfully, all agreed to make cakes for free. This, on top of the free hiring of the venue, meant that there was no overall expenditure. This meant that all proceeds made from the cake sale could go directly to Alzheimer’s Society therefore meeting the overall aim of the event. <br />We had 3 different types of buns. We had 12 of each sort. This gave us a total of 36 buns which were to be sold at 20p.<br />We also had 3 cakes which split into 12 individual slices. This meant there was a total of 36 cake slices to sell at a cost of 50p.<br />We checked the weather forecast 3 days prior to the event. If it was raining, we would stand in the foyer area. However, Tesco were displaying products such as charcoal there and so space would be limited. <br />Thankfully, it was a nice, warm day as forecasted. This meant that we could stand just outside.<br />The Event <br /> <br />Timetable<br />Due to cakes selling faster than expected, we ended up closing the event 40 minutes early.<br />With all cakes sold, we managed to make a total of £25.20. <br />1847850295275Evaluation<br />We managed to raise £25.20 for Alzheimer’s Society. According to Alzheimer’s Society, this can enable two callers to the Alzheimer’s Society Dementia Helpline to receive the advice and support they need. <br />This is also £5.20 more than how much we expected to raise. <br />This meant we were successful in meeting the aim ‘To raise money in aid of Alzheimer’s Society.<br />We also sold 72 units. This means that a number of customers were more aware of Alzheimer’s Society then they were before they came. This helped to meet the aim ‘raise awareness for Alzheimer’s Society’.<br />For future reference, I would like to ensure all details have been finalized up to 20 days prior the event. In this case, as Tesco failed to get back to until a few days prior the event, I should have alternatively arranged to hold the cake sale elsewhere. By doing this, it would have enabled me to get press releases out etc. Although I met my aims, extra press may have allowed to me do so more successfully. <br />