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Social Media Training: Advanced practice bootcamp

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Sally Falkow
Sally Falkow

The social media training bootcamp for PR University. This is the advanced practice class.

Desarrollo personal
1 de 90
Social Media Advanced Practice
Strategy Recap ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What we will cover today ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who is your audience for news? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Google Universal
How To Optimize Your Releases ,[object Object],[object Object]
Sample of Keyword Research
Keywords ,[object Object],[object Object],[object Object]
Headlines ,[object Object],[object Object]
Headline Example ,[object Object]
Headline Example ,[object Object],[object Object]
[object Object],[object Object]
 
 
Add Social Elements on Your Site
[object Object],[object Object]
Publisher creates the RSS file and places it online Internet end-users Other sites and systems Search engines and directories Content consumers subscribe to the feed and retrieve its content whenever they want
Publisher creates the RSS file and places it online Internet end-users Other sites and systems Search engines and directories Content consumers subscribe to the feed and retrieve its content whenever they want
Publisher creates the RSS file and places it online Internet end-users Other sites and systems Search engines and directories Content consumers subscribe to the feed and retrieve its content whenever they want
Digg
Stumble Upon
Kirtsy
Newsvine
Propeller
Hugg
C2NN
 
FaceBook ,[object Object],[object Object]
FB demographics ,[object Object]
User Engagement ,[object Object]
What You Can Do with Facebook ,[object Object],[object Object],[object Object],[object Object]
Applications ,[object Object]
International Use ,[object Object]
How to Use Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Jeep Page
[object Object],[object Object],[object Object],[object Object]
Victoria Secret page
[object Object],[object Object],[object Object],[object Object]
Crest campaign
[object Object],[object Object]
Vancouver Dine Around ,[object Object],[object Object],[object Object],[object Object],[object Object]
Small Business - Photography ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Results over 6 months ,[object Object],[object Object]
Lessons ,[object Object],[object Object],[object Object],[object Object]
Campaign for Target Back to School ,[object Object],[object Object]
Campaign Don’ts ,[object Object],[object Object],[object Object],[object Object]
MySpace ,[object Object],[object Object],[object Object]
Stats ,[object Object],[object Object]
 
Jeep Campaign ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Blogger Relations
Blogger Relations - Wrong ,[object Object],[object Object],[object Object]
Who to “Relate” to and With ,[object Object],[object Object]
Finding Bloggers ,[object Object],[object Object]
Identify the influencers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
Create a ranked list
Read Their Blogs!!!!!!!! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Build relationships
[object Object],[object Object],[object Object],[object Object]
Face time ,[object Object]
Twitter
Presence Application ,[object Object],[object Object],[object Object]
[object Object],[object Object]
Top Ten PR Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Get Started ,[object Object],[object Object],[object Object],[object Object],[object Object]
Something of Value ,[object Object],[object Object],[object Object],[object Object]
Case Studies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Video
[object Object],[object Object]
2nd largest search engine ,[object Object],[object Object]
YouTube Channel
 
 
 
[object Object],[object Object]
 
Custom Design ,[object Object]
Host on Your Own Site ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
Veeple Advantages ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Newsroom ,[object Object],[object Object]
 

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