The Morphic Group helps bring great ideas to life using creative Rich Internet Technologies. They use agile development methods and cross-functional self-managing teams. Some examples of their work include developing applications that inform, engage, entertain, and enable e-commerce for clients like Technorati, Indy Racing League, and Conviva.

2. What we do

3. Creative Tech We help bring great ideas to life by using Rich Internet Technologies in creative & innovative ways.

4. Who we are

5. A collaborative team: “best of breed” developers and engineers selected for their contribution to the evolution of their technologies internationally recognized design team specializing in UX

6. Why we are different

7. We use cross-functional self-managing team We operate on a continuous flow basis We respond to change and encourage it We build quality software with integrity We work transparently We don’t lie to our clients

8. How we do it

9. We create the right environment for success

10. Agile Development Every Morphic Group developer is Scrum Master Certified by Ken Schwaber Co-Founder of the Scrum process

11. Examples

12. We build applications that:

13. Inform

14. TechnoratiDynamic Conversational Ad Units/ Design, Development High volume, quick turnaround SaaS objects

15. Conviva Pulse Web application/ Design, Development

16. Engage

17. Indy Racing League Race Control Web Application/ Design, Development

18. PrintNow Web to Print Application / Development

19. Entertain

20. Super Secret Online Virtual World / Development

21. Hell Fist Social Media Game / Design, Development

22. e-Commerce

23. BMW / MINI E-commerce shopping application / Development

24. Target In-store kiosk /Development

25. Search

26. RustyZipperWeb application / Development

27. Image Searching – Color and pattern basedWeb application / Development

28. Case Study: Technorati

29. The Morphic Group designs, develops and provides Conversational Ad Units for Technorati. Increased user engagement Enhanced banner ad engagement: 5 – 10 x longer with content = higher click through rates 20 x greater click through rates Ave 2%, max 9% (traditional 0.05 to 0.1%) Distributed Community Engagement

31. brings conversation into the ad

32. contains one or two real time feeds

33. sources content from internal / external sources

34. uses flexible and universal source formats

36. Feed Option 2 Search, Gather, Select, Publish

37. Feed Option 3 Combine Internal and External

39. http://www2.themorphicgroup.com/banners/toyota/Toyota4Runner.html

40. AT&T: Formatted for Tweets and blog feeds

41. http://www2.themorphicgroup.com/banners/att/att_convo_300x600.html

42. http://www2.themorphicgroup.com/banners/att/att_convo_300x250.html

43. Sony: Single-feed panel customized for blogs

44. http://www2.themorphicgroup.com/banners/sony/SonyReaderTouch.html

46. Case Study: IRL Race Control

47. The Morphic Group designed, developed and provided strategic solutions for IRL Race Control, creating IRL’s real-time video and telemetry web application. 2009 Indianapolis 500 first launch: 8980 Peak Concurrent Users 37,000 Streams +17,000 New/Unique IndyCar Nation sign ups “Huge day for Race Control!” Jarrod Krisiloff, Director of Multimedia Platforms I IMS Productions

48. IRL Race Control Event driven web application allows for a fully configurable application. User can customize the application and then save/load settings.

49. IRL Race Control User can view multiple real time video streams and telemetry. Telemetry includes: speed, RPM, steering wheel position, gear, leader board, track alerts, throttle and brake.

50. IRL Race Control “Compete Mode” allows users to compare two drivers during the race.

51. IRL Race Control User can choose to view the main cam in “Full Screen Mode”

52. IRL Race Control Exciting design, solid development and cutting edge cloud computing strategies brings IRL fans right into the drivers seat.

53. Case Study: Conviva Pulse

54. The Morphic Group designed, developed and provided strategic solutions for Conviva Pulse. Conviva’s real-time media control platform helps network administrators manage and deliver media online. NBC Universal Selects Conviva’s Media Control Platform for Internet Broadcasting- SAN MATEO, Calif.—March 10, 2009— Conviva Eases the Complexity of Digital Video Distribution for NBC Universal, “NBC leads the industry in online programming and Conviva is redefining the economics and the user experience of live, linear and on-demand media online,” said Dr. Hui Zhang, CEO and co-founder, Conviva. “Both NBC and Conviva share a passion to transform online broadcasting for global audiences by blending the quality and predictability that terrestrial TV offers with the interactivity, ubiquity and metrics only available on the Internet.” “Similar to an air traffic controller sensing multiple, simultaneous inputs and making critical decisions on the fly, the Conviva platform has the unique ability to provide an enterprise view of all distribution resources a content owner may be using, including CDNs, cloud computing, and standard servers, as well as end-user devices owned by the viewers. Conviva C3 enables live video synchronization within two seconds, offering granular intelligence across audience and networks never available before,” said Keith Zubchevich, vice president of market development and operations for Conviva. “Content owners now have the ability to achieve broadcast quality online with complete control, global reach and live, up-to-the-second insight on audience metrics and operational effectiveness.”

55. Conviva Pulse A user can view and manage their entire network from one dashboard.

56. Conviva Pulse There are custom tool tips that help a user interpret data.

57. Conviva Pulse A user can save changes to create a new view for later reference.

58. Conviva Pulse A user is allowed to select from a wide variety of views and filters.

59. Conviva Pulse Simple, clean and effective UX and design helps bring real time clarity to complex networks

60. Leadership

62. One Show Awards Merit

63. Cannes Cyberlions Silver

64. Communication Arts Advertising Annual 46

65. NYC One Award Cannes