Learn what to say and when to say it on Facebook, how to get patients and prospective patients to comment on Facebook posts and how to implement office protocol to ensure Facebook stays up-to-date.
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365 days of Dental Facebook Posts
1. 365 Days of Dental Facebook Posts
Rachel Mele
Director of Business Development
365@sesamecommunications.com
Sesame Confidential
2. Sesame Solutions & Services
• Patient Engagement
Management solutions
• Focused on dentistry
• Three-time Best of Class
award recipient
• INC. 5000 company for
three consecutive years
• Helping thousands of
practices expand growth
and profitability
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Sesame helps practices harness the power
of the Internet to accelerate new patient
acquisition, build patient loyalty and
transform the patient experience.
4. Today’s Agenda
• A Profile of Facebook
• What to say on Facebook
• Generating patient comments from Facebook
• Office protocol to ensure Facebook stays up-to-date
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5. A PROFILE OF FACEBOOK
365 Days of Dental Facebook Posts
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10. Getting More Likes
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Complimentary Guide and Webinar
365@sesamecommunications.com
11. What to Post
• Educate Them
• Helpful Resources
• Testimonials
• Be Funny
• Something Interesting
• About You
• Content that is Up-To-Date
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12. Marketing Release Form
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“In our promotional literature, we often use comments,
photos and videos from our patients. By signing this
document, you agree to the promotional use of any
quotes, photographs or video taken by our practice.”
38. Social Media Office Policy
• Communicate Clearly
• Be Respectful and professional
• Understand HIPAA
• Do not provide health advice on Facebook
• Do not discuss patient information
• Be Aware of Copyright Laws and Cite your Sources
• Get written consent from patients before you post
• Determine the type of content that is ok to post
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39. Next Webinar
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The Power of Facebook and Video in Dentistry
October 8, 2013
10:00am PDT
365@sesamecommunications.com