Want to grow your Invisalign practice? Learn 15 ways to drive Invisalign patients into your practice through effective marketing strategies. Walk away with tips and tricks that can be implemented immediately.

1. 15 Invisalign
Marketing- Tips for
Practice Success
Rachel Mele
1

2. The Top 10 sites without
video may lose their ranking
overnight.
- Bruce Clay
“
”
Sesame Solutions & Services
2
• Inc 500|5000 company
• Deloitte Technology Fast
500
• Fastest growing tech
company in the US
• Award winning suite of
analytic-rich patient
engagement tools

3. The Top 10 sites without
video may lose their ranking
overnight.
- Bruce Clay
“
”
Sesame Solutions & Services
3
Web Design
Mobile Site Design
Search & Social
Sweepstakes
Patient Login
Reminders

4. The Top 10 sites without
video may lose their ranking
overnight.
- Bruce Clay
“
”
Start More Invisalign Cases
4
15 Ways To Get Patients

5. 5
#1 Invisalign Web Content

6. 6
#2 Invisalign Banner on Home Page

7. #3 Invisalign SEO Rank
7

8. The Top 10 sites without
video may lose their ranking
overnight.
- Bruce Clay
“Clear Braces
Invisalign
Orthodontist
Braces
33.1K
450K
1.5M
2.74M
#3 Invisalign SEO Rank
Google Search Volume
8

9. 9
#4 Google+ Local

10. #5, 6, 7 Social Media
10

11. 11
#5 Facebook
365 Days of Facebook Posts Ideas
20 Ways to Get more Facebook Likes

12. # 6 Facebook Sweepstakes
Sweepstakes
238 new Likes
during initial
Sweepstakes
21 Facebook
Recommendations
4 appointment
requests

13. 13
#7 30-60 second YouTube Videos

14. 14
#7 30-60 second YouTube Videos

15. 15
#8 Blog Once a Week
32% greater website traffic
38% more time spent on sites
30% more pages per visit

16. Tips #1-8 Will Drive New Patients
16
93 calls per month
21 prospective patients on average

17. #9 Patient Appealing Website
17

18. #9 Patient Appealing Website
Bio and Photo
Sesame™ is a trademark of Sesame Communications. All other trademarks are the property of their respective owners. Copyright 2012 Sesame Communications 18
Warm &
Personable

19. #9 Patient Appealing Website
What Works
19
• Before and afters (full face)
• Easy-to-find office location
• Payment options
• Telephone and address on home page
• Services/new patient page
• Detailed, easy-to-use navigation menu

20. #9 Patient Appealing Website
What Doesn’t Work
20
• Music and auto-play animation
• Splash intro pages
• Scary photos with instruments
• Dark color schemes, particularly black and red
• Content that leads consumers to perceive the
practice as cold, unfeeling or institutional

21. #10 Mobile Enabled Website
21
Mobile browsing
to exceed desktop
browsing by end
of 2013

22. Sesame™ is a trademark of Sesame Communications. All other trademarks are the property of their respective owners. Copyright 2012 Sesame Communications 22
#11 Share Your Smile on Facebook

23. 23
#11 Share Your Smile on Facebook

24. 24
# 12 Invisalign Day Promotions

25. 25
#13 Text in Appt Reminders

26. 26
#14 Ask for Invisalign Referrals
via Email

27. 27
# 15 Newsletter w/ Invisalign
Article

28. 365 Days of Dental Facebook Posts
September 17, 2013
10:00am PDT
Register by visiting:
goo.gl/95KSNM
Next Webinar
28

29. invisalign@sesamecommunications.com
877·633·5193
Sesame™ is a trademark of Sesame Communications. All other trademarks are the property of their respective owners. Copyright 2012 Sesame Communications
Questions?
29