2. Our Story In 2010 a team of experienced and passionateMarketing researchers and marketers decided to push the limit to reshape the highlights of the research industryin the region by establishing a pioneering Local consultancy and research company with International standards. Led by Samar Abdelaal, this team took the initiative to leverage its extensive global and multinational exposurealong with its profoundimmersion within the local market to Intelligent Research Solutions resonating with clients need to optimize their business decisions. IRS naissance is the beginning of the story, and with every success, every milestone a new chapter is formulated…
3. Company Profile IRS Marketing Research, is a qualitative marketing research boutique, providing actionable andmeaningful marketing research services to clients.. We are distinguished by our extensive expertise, Local and regional know how, diversity of disciplines, innovative spark, good relations with clients, talented passionate employees and enthusiasticspirit. IRS team builds on providing its clients with a close working relationship, “hands on” approach, and customized solutions.
4. Our Vision To be globally recognized as an authentic leader of the industry with boundless approach and reach; setting benchmarks for the best practices with its infinite talent, experience and expertise. IRS…LIVING RESEARCH
6. we enthusiastically wake up every morning looking forward to this ‘Zest’ feeling that we get when we do our job Quality, Time & Cost Our own finger prints mark everything we do Consistently committed to deliver value in every single task we do. We customize research approaches to provide innovative consultancy Open to various cultures& mindsets, open to novelties, open to life Each project is a new born for us. We take pride in every step of the process till we deliver the final piece We constantly push our minds’ limits to see beyond the givens WE STAND TRUE TO OUR VALUES Our Values Integrity Efficiency Innovation Thinking Openness Accountability Ownership Passion Originality “We Walk the Talk”
7. Our Offering IRS caters to clients with interests in both the consumer and business sectors on a local, regional, and international basis. IRS qualitative team is fully immersed into the local culture with a profound understanding of its multi-facets and different textures. And a multidisciplinary background grounded in Sociology, anthropology, and economics, IRS qualitative offering is equipped with a well structured and highly qualified field force which caters to all qualitative research methodologies and designs Focused customized solutions and premium services with a competitive pricing approach.
8. Our Areas Of Expertise Insight Generation workshops Ethnographic Studies Shopper Insights Bottom of the Pyramid Studies Lifestyle Understanding and Segmentation Concept labs Product Concept testing Pharmaceutical Research
9. Methodologies FGDs MGDs In-depth interviews- -paired-triads Conflict groups Deliberative groups In home visits Ethno photography/Ethnography Mystery shopping-Mystery seller Shop-along Diaries placement Safaris Isle intercept-Exit interviews Car clinic Ethnography and video diaries Blog discussions and analysis Future Shaper discussions and panel development Online Ethnography
10. Qualitative Fieldwork Recruitment Field set up & logistics Moderation Simultaneous translation Transcription& Tabulation Quality assurance procedures Geographic coverage
11. Recruitment Respondents profile: High end consumers: Specialized/dedicated forces to recruit A+ /A respondents Low end consumers: B-C-D-E. Consumer panels Psychographic recruitment Early adopters Trend setters Motivational/attitudinal segments Experts: Embassies, Commercial Attachés Chambers of Commerce NGOs Government Officials
13. Venues Separate FGDs rooms with relaxed and proper atmosphere that suite different needs, one to one interviews, focus group discussion, SEC’s and consumer profiles. DedicatedIT support team Viewing facilities/one way mirror Large Screen TV, DVD & AUDIO in each room. DVD & Audio recording of your sessions. Digital Audio recording available on request Easily accessed Wide variety of client catering options On line viewing facilities Dubbing facilities
14. Logistics Flexible and varied plans for accommodations for outside Egypt clients Car reservations Airport pick ups
15. Moderation Qualified team of moderators with diversity in: Education Languages Genders Ages Researchyears of experience andbackgrounds Diversity ofindustry /market sectors and qualitative methodologies
16. Simultaneous Translation A qualified academic team of translators for different languages: English French
17. Transcriptions& Tabulation Transcriptions according to specific and clear rules and procedures in different languages: Arabic English French Note taking following a template format in different languages Dedicated team for griddingand tabulation Well structured gridding templates.
18. Quality Assurance Procedures Qualified team of project managers ensuringoptimum quality andmeeting dead lines. Qualified team of supervisorsreporting to project managers. RobustScreeners. Telephonecall back checks. Face to face back check upon respondent arrival. Exclusive and updated data base across ages, genders, life styles, etc. Ensuringgeographic representation of participants. Over recruitment. Personality test toensure recruiting articulate respondents.
19. Geographic Coverage Egypt (rural and urban): Upper Egypt Sinai Delta Suez Canal Africa: Algeria Morocco Libya Sudan South Africa South Africa Levant: Syria Jordan Lebanon GCC
22. Handled diversified management roles and responsibilities across different Multinational marketing research agencies GFK, NFO, TNS& Synovate.
23. Handled marketing research studies across Middle East and Africa (UAE, Saudi, Qatar, Yemen, Syria, Lebanon, Tunisia, Egypt, Morocco, Libya, Algeria, Sudan, Uganda, and Ghana).
24. Provided consultancy and business recommendations to key global, regional and Local accounts; Unilever, Nestle, Coca-Cola, Americana, Cadbury’s, Kraft, Citibank, BAT, Egypt Air,
25. Al Futtaim, Juhayna, Sanofe Aventis, GSK, Novartis.
58. Built a system of discipline, process and methodologies to mobilize the operations and ensure monitoring the performance inside the department.
59. Built a network of A+ class, B2B and high-profile hard-to-recruit respondents to serve the client’s demands
60. Delivered exceptional client servicing in terms of handling clients’ complaints & responding to them, reporting field progress & briefing them about recruitment process & techniques.
61. Successfully handled the fieldwork of all pharmaceutical business, both qualitatively & quantitatively.
