A case study on a Twitter hashtag contest conducted for a client - Gerald Online.

2.  To create awareness of the brand in the Indian
social media
 To increase visibility for the brand
 To get key influencers Talking About the brand

3.  Key Influencers to talk about the brand
 Increase in Follower engagement

4.  We chose #FamilyLove to celebrate the association
of family on the occasion of International Family
Day
 The hash tag was created considering sentiments
of the Indian audience, who are emotionally
attached to Family

11. Total no. of
posts on
#FamilyLove
2000+
Tweets @
mentioning
GOLIndia
823
Total Reach
692,498
Original Tweets
1105
Re-tweets
113
Timeline
deliveries
approx.
2.5 mn

15. Top trend across India
We beat IPL in popularity!
Gerald Online India hits a century!